Strive Financial Group provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 1–10 clients last fiscal year.
Strive Financial Group reports 769 clients. They include 660 individual clients and 109 high-net-worth individuals. Of its assets, 96.7% ($239M across 1,990 accounts) are managed with discretion; $8.17M across 1 account is not. It advised 3 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 86% | 58% |
| High-net-worth individuals | 14% | 40% |
| Pension and profit-sharing plans | Fewer than 5 | 1% |
| Charitable organizations | Fewer than 5 | <1% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 660 | $143M | 58.1% | $217K |
| High-net-worth individuals | 109 | $98.3M | 39.8% | $901K |
| Pension and profit-sharing plans | Fewer than 5 | $3M | 1.2% | — |
| Charitable organizations | Fewer than 5 | $102K | 0.0% | — |
| Corporations and other businesses | Fewer than 5 | $2.07M | 0.8% | — |
| Total | 769 | $247M | 100% | — |
- Clients
- 660
- Regulatory AUM
- $143M
- AUM share
- 58.1%
- Avg. per client
- $217K
- Clients
- 109
- Regulatory AUM
- $98.3M
- AUM share
- 39.8%
- Avg. per client
- $901K
- Clients
- Fewer than 5
- Regulatory AUM
- $3M
- AUM share
- 1.2%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $102K
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $2.07M
- AUM share
- 0.8%
- Avg. per client
- —
Total
- Clients
- 769
- Regulatory AUM
- $247M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 3
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Strive Financial Group is paid through a percentage of assets under management, fixed fees (other than subscription fees) and commissions. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Consultation services
- Fixed fee ranging between $250 and $10,000 based on complexity and unique client needs; estimated before planning begins.
- ERISA plan services
- Annual fees based on the market value of included plan assets will not exceed 1%, negotiable and charged as a percentage of included assets.
Hillman Financial owns 50% to 75% of Strive Financial Group and is in turn owned by Joe Hillman (75% or more). The leadership team of Strive Financial Group includes Chief Compliance Officer Joe Hillman. It has 12 employees, 9 of them in advisory roles.
Leadership
Joe HillmanInvestment Advisor Representative/Chief Compliance Officer
Investment adviser representatives
11 representatives listed in the SEC register as of 9 October 2026.
Staff
- 12 employees
- 9 in advisory functions
- 9 state-registered reps
- 9 insurance agents
- Owns 50% to 75% of Strive Financial Group, LLC
Hillman Financial
Control person · since September 2024
- Owns 75% or more of Hillman Financial
Joe Hillman
Control person · since December 2021
- Owns 50% to 75% of Strive Financial Group, LLC
Freeman Financial
Control person · since September 2024
- Owns 75% or more of Freeman Financial
Gregory Freeman
Control person · since December 2021
Strive Financial Group’s regulatory assets grew from $188M (June 2025) to $247M (July 2026); clients fell from 1,765 to 769 and employees rose from 5 to 12.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $247M | 769 | 12 | 5 |
| June 2025 | $188M | 1,765 | 5 | 2 |
Besides its headquarters, Strive Financial Group has 4 offices (3 private residences, listed without an address), with 2 listed addresses in Indiana and Wisconsin.
Indiana · 1 listed address
- 10201 N. Illinois Street, Suite 325, CarmelHQ
Wisconsin · 1 listed address
- 163 North Broadway, Green Bay
Other business names
Strive Financial Group has reported 1 other business name to the SEC.
- Firefighter Financial Advisor
Contact and registration details
- Legal name
- Strive Financial Group, LLC
- Headquarters
- 10201 N. Illinois Street, Suite 325, Carmel, IN 46290
- Phone
- 317-590-0146
- SEC file
- 801-131400
- Structure
- Indiana LLC
- Fiscal year end
- December
Strive Financial Group uses Charles Schwab ($247M) as custodian for its separately managed accounts. Strive Financial Group has custody of $3.48M in client assets for 5 clients.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $247M100%
At year end, Strive Financial Group’s separately managed accounts were mostly in stocks (84%) and bonds (11%). Its reported 13F holdings for the quarter ended 30 June 2026 total $230M across 854 positions; the largest are Vanguard S&P 500 ETF (7.6%), iShares Core MSCI Eafe ETF (6.8%) and Zacks Earnings Consistent Portfolio ETF (4.9%).
What the accounts hold
- Stocks84%
- Bonds11%
- U.S. government and agency bonds8%
- Investment grade corporate bonds2%
- State and local bonds1%
- Cash2%
- Other3%
- Derivatives3%
Reported 13F holdings
- $230M
- Reported 13F value
- 854
- Positions
- 43.9%
- In the 10 largest
- +22.1%
- Value vs. prior quarter
- Vanguard S&P 500 ETF · Uit Exchange Traded7.6%
- iShares Core MSCI Eafe ETF · Uit Exchange Traded6.8%
- Zacks Earnings Consistent Portfolio ETF · Uit Exchange Traded4.9%
- Zacks Focus Growth ETF · Uit Exchange Traded4.8%
- Alphabet Inc. Class C4.5%
- Zacks Small/mid Cap ETF · Uit Exchange Traded4.0%
- Vanguard Mid-cap Index Fund ETF Shares · Uit Exchange Traded3.9%
- Nvidia Corp.2.8%
- Alphabet Inc. Class A2.3%
- Eli Lilly And CO2.3%
Together, the ten largest are 43.9% of reported value.
How many clients does Strive Financial Group have?
Strive Financial Group has 769 clients and manages $247 million for them, as of July 2026. They include 660 individual clients and 109 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 10 July 2026
What services does Strive Financial Group offer?
Strive Financial Group provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Strive Financial Group use?
Strive Financial Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $247M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 10 July 2026
How many financial advisors does Strive Financial Group have?
Strive Financial Group has 9 investment adviser representatives registered with state securities authorities, out of 12 employees, and 9 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 9 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Strive Financial Group invest in?
At the end of its last fiscal year, Strive Financial Group’s separately managed accounts held 84% exchange-traded equities, 8% U.S. government and agency bonds, 3% derivatives, 2% investment grade corporate bonds, 2% cash and equivalents and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Strive Financial Group?
Strive Financial Group is owned through holding companies by Joe Hillman and Gregory Freeman. Its direct owners are Hillman Financial (50% to 75%) and Freeman Financial (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 10 July 2026
How does Strive Financial Group get paid?
Strive Financial Group is paid through a percentage of assets under management, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Strive Financial Group?
Strive Financial Group’s main office is at 10201 N. Illinois Street, Suite 325, Carmel, IN 46290. Its phone number is 317-590-0146. Its website is firefighterfinancialadvisor.com.