Largest positions
| Issuer | Class | Value | Share |
|---|---|---|---|
| iShares TRS&P 500 GRWT ETF | S&P 500 GRWT ETF | $39.6M | 9.3% |
| Invesco Exch Traded FD TR IINASDAQ 100 ETF | NASDAQ 100 ETF | $37.2M | 8.8% |
| J P Morgan Exchange Traded FEQUITY PREMIUM | EQUITY PREMIUM | $31.1M | 7.3% |
| Capital Group Intl Focus EQTSHS CREAT UNIT | SHS CREAT UNIT | $30.3M | 7.1% |
| Apple Inc.COM | COM | $17.1M | 4.0% |
| iShares TRCORE S&P MCP ETF | CORE S&P MCP ETF | $15.6M | 3.7% |
| J P Morgan Exchange Traded FNEW YORK TAX FRE | NEW YORK TAX FRE | $12.7M | 3.0% |
| Alphabet Inc.CAP STK CL A | CAP STK CL A | $11.5M | 2.7% |
| iShares TRCORE S&P SCP ETF | CORE S&P SCP ETF | $10.3M | 2.4% |
| Fidelity Covington TrustMSCI INFO TECH I | MSCI INFO TECH I | $10.1M | 2.4% |
| Nvidia CorporationCOM | COM | $9.65M | 2.3% |
| iShares Inc.MSCI EMRG CHN | MSCI EMRG CHN | $9.59M | 2.3% |
| iShares TRCORE S&P500 ETF | CORE S&P500 ETF | $8.67M | 2.0% |
| Amazon Com Inc.COM | COM | $7.33M | 1.7% |
| Microsoft Corp.COM | COM | $6.69M | 1.6% |
| Berkshire Hathaway Inc. DelCL B NEW | CL B NEW | $5.49M | 1.3% |
| JPMORGAN Chase & COCOM | COM | $4.75M | 1.1% |
| Palo Alto Networks Inc.COM | COM | $4.46M | 1.1% |
| Meta Platforms Inc.CL A | CL A | $4.41M | 1.0% |
| Walmart Inc.COM | COM | $4.02M | 0.9% |
| Visa Inc.COM CL A | COM CL A | $3.9M | 0.9% |
| GE Vernova Inc.COM | COM | $3.57M | 0.8% |
| Coca Cola COCOM | COM | $3.25M | 0.8% |
| State Str SPDR S&P 500 ETF TTR UNIT | TR UNIT | $3.04M | 0.7% |
| Eli Lilly & COCOM | COM | $2.79M | 0.7% |
| Alphabet Inc.CAP STK CL C | CAP STK CL C | $2.75M | 0.6% |
| iShares TRRUS 1000 GRW ETF | RUS 1000 GRW ETF | $2.65M | 0.6% |
| Broadcom Inc.COM | COM | $2.57M | 0.6% |
| Abbvie Inc.COM | COM | $2.33M | 0.5% |
| Citizens Finl Group Inc.COM | COM | $2.3M | 0.5% |
| iShares TRCORE MSCI TOTAL | CORE MSCI TOTAL | $2.29M | 0.5% |
| iShares TRCORE DIV GRWTH | CORE DIV GRWTH | $2.29M | 0.5% |
| Eaton Corp. PLCSHS | SHS | $2.23M | 0.5% |
| iShares TRS&P 500 VAL ETF | S&P 500 VAL ETF | $2.21M | 0.5% |
| iShares TRCORE S&P US GWT | CORE S&P US GWT | $2.09M | 0.5% |
| Analog Devices Inc.COM | COM | $2.06M | 0.5% |
| Amphenol Corp.CL A | CL A | $2.06M | 0.5% |
| Servicenow Inc.COM | COM | $2M | 0.5% |
| Citigroup Inc.COM NEW | COM NEW | $1.94M | 0.5% |
| American Elec Pwr CO Inc.COM | COM | $1.83M | 0.4% |
| Home Depot Inc.COM | COM | $1.73M | 0.4% |
| Merck & CO Inc.COM | COM | $1.71M | 0.4% |
| Global X FdsRBTCS ARTFL INTE | RBTCS ARTFL INTE | $1.71M | 0.4% |
| Seagate Technology Hldngs PLORD SHS | ORD SHS | $1.69M | 0.4% |
| Select Sector SPDR TRST STR ENERG ETF | ST STR ENERG ETF | $1.67M | 0.4% |
| Ark ETF TRNEXT GNRTN INTER | NEXT GNRTN INTER | $1.65M | 0.4% |
| Invesco Qqq TRUNIT SER 1 | UNIT SER 1 | $1.64M | 0.4% |
| iShares TR0-5YR HI YL CP | 0-5YR HI YL CP | $1.57M | 0.4% |
| Thermo Fisher Scientific Inc.COM | COM | $1.55M | 0.4% |
| Vanguard Index FdsS&P 500 ETF SHS | S&P 500 ETF SHS | $1.52M | 0.4% |
iShares TRS&P 500 GRWT ETF$39.6M
- Class
- S&P 500 GRWT ETF
- Share
- 9.3%
Invesco Exch Traded FD TR IINASDAQ 100 ETF$37.2M
- Class
- NASDAQ 100 ETF
- Share
- 8.8%
J P Morgan Exchange Traded FEQUITY PREMIUM$31.1M
- Class
- EQUITY PREMIUM
- Share
- 7.3%
Capital Group Intl Focus EQTSHS CREAT UNIT$30.3M
- Class
- SHS CREAT UNIT
- Share
- 7.1%
Apple Inc.COM$17.1M
- Class
- COM
- Share
- 4.0%
iShares TRCORE S&P MCP ETF$15.6M
- Class
- CORE S&P MCP ETF
- Share
- 3.7%
J P Morgan Exchange Traded FNEW YORK TAX FRE$12.7M
- Class
- NEW YORK TAX FRE
- Share
- 3.0%
Alphabet Inc.CAP STK CL A$11.5M
- Class
- CAP STK CL A
- Share
- 2.7%
iShares TRCORE S&P SCP ETF$10.3M
- Class
- CORE S&P SCP ETF
- Share
- 2.4%
Fidelity Covington TrustMSCI INFO TECH I$10.1M
- Class
- MSCI INFO TECH I
- Share
- 2.4%
Nvidia CorporationCOM$9.65M
- Class
- COM
- Share
- 2.3%
iShares Inc.MSCI EMRG CHN$9.59M
- Class
- MSCI EMRG CHN
- Share
- 2.3%
iShares TRCORE S&P500 ETF$8.67M
- Class
- CORE S&P500 ETF
- Share
- 2.0%
Amazon Com Inc.COM$7.33M
- Class
- COM
- Share
- 1.7%
Microsoft Corp.COM$6.69M
- Class
- COM
- Share
- 1.6%
Berkshire Hathaway Inc. DelCL B NEW$5.49M
- Class
- CL B NEW
- Share
- 1.3%
JPMORGAN Chase & COCOM$4.75M
- Class
- COM
- Share
- 1.1%
Palo Alto Networks Inc.COM$4.46M
- Class
- COM
- Share
- 1.1%
Meta Platforms Inc.CL A$4.41M
- Class
- CL A
- Share
- 1.0%
Walmart Inc.COM$4.02M
- Class
- COM
- Share
- 0.9%
Visa Inc.COM CL A$3.9M
- Class
- COM CL A
- Share
- 0.9%
GE Vernova Inc.COM$3.57M
- Class
- COM
- Share
- 0.8%
Coca Cola COCOM$3.25M
- Class
- COM
- Share
- 0.8%
State Str SPDR S&P 500 ETF TTR UNIT$3.04M
- Class
- TR UNIT
- Share
- 0.7%
Eli Lilly & COCOM$2.79M
- Class
- COM
- Share
- 0.7%
Alphabet Inc.CAP STK CL C$2.75M
- Class
- CAP STK CL C
- Share
- 0.6%
iShares TRRUS 1000 GRW ETF$2.65M
- Class
- RUS 1000 GRW ETF
- Share
- 0.6%
Broadcom Inc.COM$2.57M
- Class
- COM
- Share
- 0.6%
Abbvie Inc.COM$2.33M
- Class
- COM
- Share
- 0.5%
Citizens Finl Group Inc.COM$2.3M
- Class
- COM
- Share
- 0.5%
iShares TRCORE MSCI TOTAL$2.29M
- Class
- CORE MSCI TOTAL
- Share
- 0.5%
iShares TRCORE DIV GRWTH$2.29M
- Class
- CORE DIV GRWTH
- Share
- 0.5%
Eaton Corp. PLCSHS$2.23M
- Class
- SHS
- Share
- 0.5%
iShares TRS&P 500 VAL ETF$2.21M
- Class
- S&P 500 VAL ETF
- Share
- 0.5%
iShares TRCORE S&P US GWT$2.09M
- Class
- CORE S&P US GWT
- Share
- 0.5%
Analog Devices Inc.COM$2.06M
- Class
- COM
- Share
- 0.5%
Amphenol Corp.CL A$2.06M
- Class
- CL A
- Share
- 0.5%
Servicenow Inc.COM$2M
- Class
- COM
- Share
- 0.5%
Citigroup Inc.COM NEW$1.94M
- Class
- COM NEW
- Share
- 0.5%
American Elec Pwr CO Inc.COM$1.83M
- Class
- COM
- Share
- 0.4%
Home Depot Inc.COM$1.73M
- Class
- COM
- Share
- 0.4%
Merck & CO Inc.COM$1.71M
- Class
- COM
- Share
- 0.4%
Global X FdsRBTCS ARTFL INTE$1.71M
- Class
- RBTCS ARTFL INTE
- Share
- 0.4%
Seagate Technology Hldngs PLORD SHS$1.69M
- Class
- ORD SHS
- Share
- 0.4%
Select Sector SPDR TRST STR ENERG ETF$1.67M
- Class
- ST STR ENERG ETF
- Share
- 0.4%
Ark ETF TRNEXT GNRTN INTER$1.65M
- Class
- NEXT GNRTN INTER
- Share
- 0.4%
Invesco Qqq TRUNIT SER 1$1.64M
- Class
- UNIT SER 1
- Share
- 0.4%
iShares TR0-5YR HI YL CP$1.57M
- Class
- 0-5YR HI YL CP
- Share
- 0.4%
Thermo Fisher Scientific Inc.COM$1.55M
- Class
- COM
- Share
- 0.4%
Vanguard Index FdsS&P 500 ETF SHS$1.52M
- Class
- S&P 500 ETF SHS
- Share
- 0.4%
The share class is shown on a wider screen.
The 50 largest of 197 positions by value, with holdings of the same security combined. The 197 largest are in this firm's machine-readable record. Share counts and quarter-on-quarter changes for each position are on EDGAR. View the full information table on EDGAR
This filing
- Form
- 13F-HR
- CIK
- 1925853
- File number
- 028-22436
- Options
- 2 call, 0 put
- In the 25 largest
- 70.0%
- Prior quarter
- $357M at 31 March 2026
- Positions opened
- 11
- Positions closed
- 10
Common questions
What are Sterling Investment Counsel’s 13F holdings worth?
$425 million across 197 positions for the quarter ended 30 June 2026.
What is Sterling Investment Counsel’s largest 13F holding?
ISHARES TR (S&P 500 GRWT ETF) was the largest position at $39.6 million, or 9.3% of reported 13F value, as of 30 June 2026.
How concentrated is Sterling Investment Counsel’s 13F portfolio?
The ten largest positions accounted for 50.8% of reported value and the twenty-five largest for 70.0%, across 197 positions as of 30 June 2026.
Does Form 13F show everything Sterling Investment Counsel manages?
No. Form 13F covers only long positions in exchange-traded securities over which the manager has investment discretion, valued at quarter end. It excludes cash, most bonds, private funds, and any assets the firm does not have discretion over, so it is neither the firm's total assets nor any individual client's portfolio.
How often does Sterling Investment Counsel file its 13F?
Every quarter. Managers file within 45 days of each quarter's end, so the figures are a snapshot that changes between filings. This page shows the quarter ended 30 June 2026.
Answered from this filing and the prior quarter's.