Split Rock Private Trading and Wealth Management provides portfolio management for individuals and small businesses, portfolio management for investment companies, and portfolio management for institutions.
Split Rock Private Trading and Wealth Management reports 998 clients. They include 596 individual clients, 401 high-net-worth individuals and 1 investment company. Of its assets, 97.9% ($349M across 2,056 accounts) are managed with discretion; $7.34M across 28 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 60% | 46% |
| High-net-worth individuals | 40% | 36% |
| Investment companies | <1% | 15% |
| Pension and profit-sharing plans | Fewer than 5 | 2% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 596 | $166M | 46.5% | $278K |
| High-net-worth individuals | 401 | $130M | 36.4% | $323K |
| Investment companies | 1 | $53.7M | 15.1% | $53.7M |
| Pension and profit-sharing plans | Fewer than 5 | $7.34M | 2.1% | — |
| Total | 998 | $356M | 100% | — |
- Clients
- 596
- Regulatory AUM
- $166M
- AUM share
- 46.5%
- Avg. per client
- $278K
- Clients
- 401
- Regulatory AUM
- $130M
- AUM share
- 36.4%
- Avg. per client
- $323K
- Clients
- 1
- Regulatory AUM
- $53.7M
- AUM share
- 15.1%
- Avg. per client
- $53.7M
- Clients
- Fewer than 5
- Regulatory AUM
- $7.34M
- AUM share
- 2.1%
- Avg. per client
- —
Total
- Clients
- 998
- Regulatory AUM
- $356M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
Split Rock Private Trading and Wealth Management charges 1.25%–1.75% a year for its Separately Managed Accounts. The fee is billed in arrears and is negotiable.
Fee details and sources
Tyler Kocon owns 50% to 75% of Split Rock Private Trading and Wealth Management. The leadership team of Split Rock Private Trading and Wealth Management includes Chief Compliance Officer Mark Cool. It has 6 employees, 5 of them in advisory roles.
Staff
- 6 employees
- 5 in advisory functions
- 5 state-registered reps
- 2 insurance agents
- Owns 50% to 75% of Split Rock Private Trading and Wealth Management LLC
Tyler Kocon
Control person · since December 2009
- Owns 50% to 75% of Split Rock Private Trading and Wealth Management LLC
Mark Cool
Control person · since January 2013
Split Rock Private Trading and Wealth Management’s regulatory assets grew 2.6× from $137M (June 2021) to $356M (April 2026); clients rose from 736 to 998 and employees from 5 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $356M | 998 | 6 | 2 |
| Feb 2025February 2025 | $309M | 956 | 6 | 2 |
| May 2024May 2024 | $225M | 947 | 7 | 2 |
| Apr 2023April 2023 | $183M | 829 | 7 | 2 |
| Jul 2022July 2022 | $164M | 770 | 7 | 2 |
| Jun 2021June 2021 | $137M | 736 | 5 | 2 |
Besides its headquarters, Split Rock Private Trading and Wealth Management has 1 office, with 2 listed addresses in 1 state.
Minnesota · 2 listed addresses
- 105 Arch St, CloquetHQ
- 394 Lake Ave S, Duluth
Contact and registration details
- Legal name
- Split Rock Private Trading and Wealth Management LLC
- Headquarters
- 105 Arch St, Cloquet, MN 55720
- Website
- splitrockprivatetrading.com
- Phone
- 218-879-3262
- SEC file
- 801-119587
- Structure
- Minnesota LLC
- Fiscal year end
- December
Split Rock Private Trading and Wealth Management’s named custodians for separately managed accounts are Fidelity ($224M, 77%) and Trade-PMR ($65.2M, 23%). Split Rock Private Trading and Wealth Management does not have custody of client assets.
- Trade-PMRTrade-PMR Inc. · Gainesville, FL · $65.2M23%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $224M77%
At year end, Split Rock Private Trading and Wealth Management’s separately managed accounts were mostly in funds (89%). Its reported 13F holdings for the quarter ended 30 June 2026 total $146M across 49 positions; the largest are Spinnaker ETF Series (37.6%), Invesco Qqq TR (5.9%) and Apple Inc. (5.1%).
What the accounts hold
- Stocks8%
- Funds89%
- Cash3%
How many clients does Split Rock Private Trading and Wealth Management have?
Split Rock Private Trading and Wealth Management has 998 clients and manages $356 million for them, as of April 2026. They include 596 individual clients, 401 high-net-worth individuals and 1 investment company.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 April 2026
What services does Split Rock Private Trading and Wealth Management offer?
Split Rock Private Trading and Wealth Management provides portfolio management for individuals and small businesses, portfolio management for investment companies, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Split Rock Private Trading and Wealth Management charge?
Split Rock Private Trading and Wealth Management charges 1.25%–1.75% a year for its Separately Managed Accounts. The fee is billed in arrears and is negotiable.
Which custodians does Split Rock Private Trading and Wealth Management use?
Split Rock Private Trading and Wealth Management’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $224M and Trade-PMR Inc. (Gainesville, FL), with $65.2M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 April 2026
How many financial advisors does Split Rock Private Trading and Wealth Management have?
Split Rock Private Trading and Wealth Management has 5 investment adviser representatives registered with state securities authorities, out of 6 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Split Rock Private Trading and Wealth Management invest in?
At the end of its last fiscal year, Split Rock Private Trading and Wealth Management’s separately managed accounts held 89% registered funds (mutual funds, ETFs, BDCs), 8% exchange-traded equities and 3% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Split Rock Private Trading and Wealth Management?
Split Rock Private Trading and Wealth Management’s direct owners are Tyler Kocon (50% to 75%) and Mark Cool (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 20 April 2026
How does Split Rock Private Trading and Wealth Management get paid?
Split Rock Private Trading and Wealth Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Split Rock Private Trading and Wealth Management?
Split Rock Private Trading and Wealth Management’s main office is at 105 Arch St, Cloquet, MN 55720. Its phone number is 218-879-3262. Its website is splitrockprivatetrading.com.