Smith Moore & Co. provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 51–100 clients last fiscal year.
Smith Moore & Co. reports 4,142 clients. They include 2,841 individual clients, 1,254 high-net-worth individuals, and 18 pension and profit-sharing plans. Of its assets, 88.8% ($2.11B across 5,265 accounts) are managed with discretion; $266M across 600 accounts are not. A wrap fee program the firm both sponsors and manages holds $2.24B. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 69% | 29% |
| High-net-worth individuals | 30% | 63% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | <1% |
| State or municipal government entities | <1% | 3% |
| Other client typesCorporations and other businesses | <1% | 5% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 2,841 | $689M | 29.0% | $242K |
| High-net-worth individuals | 1,254 | $1.48B | 62.6% | $1.18M |
| Pension and profit-sharing plans | 18 | $8.2M | 0.3% | $455K |
| Charitable organizations | 10 | $6.41M | 0.3% | $641K |
| State or municipal government entities | 3 | $66.8M | 2.8% | $22.3M |
| Corporations and other businesses | 16 | $117M | 4.9% | $7.33M |
| Total | 4,142 | $2.37B | 100% | $573K |
- Clients
- 2,841
- Regulatory AUM
- $689M
- AUM share
- 29.0%
- Avg. per client
- $242K
- Clients
- 1,254
- Regulatory AUM
- $1.48B
- AUM share
- 62.6%
- Avg. per client
- $1.18M
- Clients
- 18
- Regulatory AUM
- $8.2M
- AUM share
- 0.3%
- Avg. per client
- $455K
- Clients
- 10
- Regulatory AUM
- $6.41M
- AUM share
- 0.3%
- Avg. per client
- $641K
- Clients
- 3
- Regulatory AUM
- $66.8M
- AUM share
- 2.8%
- Avg. per client
- $22.3M
- Clients
- 16
- Regulatory AUM
- $117M
- AUM share
- 4.9%
- Avg. per client
- $7.33M
Total
- Clients
- 4,142
- Regulatory AUM
- $2.37B
- AUM share
- 100%
- Avg. per client
- $573K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Smith Moore & Co. charges 0.50%–3.00% a year for its Direct Asset Management; its fees and minimums are set out in its brochures on the SEC website.
The leadership team of Smith Moore & Co. includes President Matthew Edward Bragg, Chief Operating Officer Barbara Ann Kraft and Chief Financial Officer Amy Lynn Brody. It has 65 employees, 50 of them in advisory roles.
Staff
- 65 employees
- 50 in advisory functions
- 50 state-registered reps
- 55 broker-dealer reps
- 35 insurance agents
- Owns 10% to 25% of Smith Moore & Co.
Timothy Eugene Schulte
Control person · since January 2010
- Owns 10% to 25% of Smith Moore & Co.
Stewart James Jr Deutsch
Control person · since January 2003
- Owns 5% to 10% of Smith Moore & Co.
Kent Charles Schmidt
Control person · since May 2011
- Owns 5% to 10% of Smith Moore & Co.
Randall Paul Rhyner
Control person · since January 2015
Smith Moore & Co.’s regulatory assets grew 1.9× from $1.27B (March 2021) to $2.37B (March 2026); clients rose from 3,641 to 4,142 and employees from 37 to 65.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $2.37B | 4,142 | 65 | 10 |
| Mar 2025March 2025 | $2.01B | 3,901 | 65 | 11 |
| Mar 2024March 2024 | $1.71B | 3,523 | 65 | 11 |
| Mar 2023March 2023 | $1.45B | 4,659 | 55 | 11 |
| Apr 2022April 2022 | $1.57B | 4,129 | 50 | 10 |
| Mar 2021March 2021 | $1.27B | 3,641 | 37 | 8 |
Besides its headquarters, Smith Moore & Co. has 9 offices, with 10 listed addresses across 4 states.
Missouri · 7 listed addresses
- 7777 Bonhomme Avenue, Suite 2400, ClaytonHQ
- 520 North Morley Street, Moberly
- 3000 Carter Lane, Columbia
- 16305 Swingley Ridge Road, Chesterfield
- 2422 Hyde Park Road, Jefferson City
- 1527 North New Street, Kirksville
- 534 Court Street, Fulton
Illinois · 1 listed address
- 401 S. Banker St., Effingham
Kansas · 1 listed address
- 40 Corporate Woods, Overland Park
Mississippi · 1 listed address
- 190 Gateway Drive, Brandon
Contact and registration details
- Legal name
- Smith Moore & Co.
- Headquarters
- 7777 Bonhomme Avenue, Suite 2400, Clayton, MO 63105
- Website
- smithmoore.com
- Phone
- 314-727-5225
- @smith-moore-&-company
- SEC file
- 801-68175
- Structure
- Missouri corporation
- Fiscal year end
- December
Smith Moore & Co. does not have custody of client assets.
At year end, Smith Moore & Co.’s separately managed accounts were mostly in stocks (63%) and funds (28%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.54B across 586 positions; the largest are iShares Core S&P 500 ETF (5.5%), Vanguard Total Stock Market ETF (4.6%) and iShares S&P 500 Value ETF (2.9%).
What the accounts hold
- Stocks63%
- Funds28%
- Bonds4%
- U.S. government and agency bonds3%
- State and local bonds1%
- Cash5%
How many clients does Smith Moore & Co. have?
Smith Moore & Co. has 4,142 clients and manages $2.37 billion for them, as of March 2026. They include 2,841 individual clients, 1,254 high-net-worth individuals, and 18 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Smith Moore & Co. offer?
Smith Moore & Co. provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Smith Moore & Co. charge?
Smith Moore & Co. charges 0.50%–3.00% a year for its Direct Asset Management.
Source: SMITH MOORE BROCHURE 03-31-2025, filed 31 March 2026
How many financial advisors does Smith Moore & Co. have?
Smith Moore & Co. has 50 investment adviser representatives registered with state securities authorities, out of 65 employees, and 50 perform investment advisory functions. 55 employees are registered representatives of a broker-dealer and 35 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Smith Moore & Co. invest in?
At the end of its last fiscal year, Smith Moore & Co.’s separately managed accounts held 63% exchange-traded equities, 28% registered funds (mutual funds, ETFs, BDCs), 5% cash and equivalents, 3% U.S. government and agency bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Smith Moore & Co.?
Smith Moore & Co.’s direct owners are Timothy Eugene Schulte, Stewart James Jr Deutsch, Kent Charles Schmidt and Randall Paul Rhyner, each holding 25% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Smith Moore & Co. get paid?
Smith Moore & Co. is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Smith Moore & Co.?
Smith Moore & Co.’s main office is at 7777 Bonhomme Avenue, Suite 2400, Clayton, MO 63105. Its phone number is 314-727-5225. Its website is smithmoore.com.