Sincerus Advisory provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Sincerus Advisory reports 169 clients. They include 113 individual clients, 45 high-net-worth individuals, and 7 corporations and other businesses. Of its assets, 91.8% ($204M across 581 accounts) are managed with discretion; $18.2M across 1 account is not. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 67% | 28% |
| High-net-worth individuals | 27% | 52% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | 2% | 9% |
| Corporations and other businesses | 4% | 11% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 113 | $61.2M | 27.6% | $542K |
| High-net-worth individuals | 45 | $114M | 51.5% | $2.54M |
| Pension and profit-sharing plans | Fewer than 5 | $2.08M | 0.9% | $2.08M |
| Charitable organizations | Fewer than 5 | $20.4M | 9.2% | $6.81M |
| Corporations and other businesses | 7 | $23.9M | 10.8% | $3.41M |
| Total | 169 | $222M | 100% | — |
- Clients
- 113
- Regulatory AUM
- $61.2M
- AUM share
- 27.6%
- Avg. per client
- $542K
- Clients
- 45
- Regulatory AUM
- $114M
- AUM share
- 51.5%
- Avg. per client
- $2.54M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.08M
- AUM share
- 0.9%
- Avg. per client
- $2.08M
- Clients
- Fewer than 5
- Regulatory AUM
- $20.4M
- AUM share
- 9.2%
- Avg. per client
- $6.81M
- Clients
- 7
- Regulatory AUM
- $23.9M
- AUM share
- 10.8%
- Avg. per client
- $3.41M
Total
- Clients
- 169
- Regulatory AUM
- $222M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Sincerus Advisory charges 0.50%–1.00% a year for its Investment Management Services. The fee is billed in advance or in arrears, is negotiable and has a $7,000 annual minimum. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Comprehensive Financial Planning
- Comprehensive financial planning may be a fixed fee: an upfront charge of $5,000 plus an ongoing fee of $5,000 to $20,000 a year, depending on complexity.
Daniel Ryan owns 50% to 75% of Sincerus Advisory. It has 4 employees, 3 of them in advisory roles.
Leadership
- Daniel RyanManaging Partner, CCO
David WilsonManaging Partner
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 50% to 75% of Sincerus Advisory, LLC
Daniel Ryan
Control person · since January 2019
- Owns 50% to 75% of Sincerus Advisory, LLC
David Wilson
Control person · since May 2020
Sincerus Advisory’s regulatory assets grew 3.0× from $73M (June 2021) to $222M (March 2026); clients rose from 129 to 169 and employees from 3 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $222M | 169 | 4 | 5 |
| May 2025 | $180M | 165 | 3 | 5 |
| February 2024 | $156M | 174 | 3 | 5 |
| March 2023 | $121M | 184 | 4 | 1 |
| March 2022 | $109M | 149 | 4 | 1 |
| June 2021 | $73M | 129 | 3 | 1 |
Besides its headquarters, Sincerus Advisory has 4 offices (3 private residences, listed without an address), with 2 listed addresses in New York.
New York · 1 listed address
- 6 Saint Johns Lane, New York
Contact and registration details
- Legal name
- Sincerus Advisory, LLC
- Headquarters
- Not reported
- Website
- sincerusadv.com
- Phone
- 212-203-7376
- @sincerus-advisory
- SEC file
- 801-119083
- Structure
- New York LLC
- Fiscal year end
- December
Sincerus Advisory uses Charles Schwab ($216M) as custodian for its separately managed accounts. Sincerus Advisory has custody of $24.2M in client assets for 19 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $216M100%
At year end, Sincerus Advisory’s separately managed accounts were mostly in stocks (59%) and funds (27%).
What the accounts hold
- Stocks59%
- Funds27%
- Bonds6%
- Cash7%
- Other1%
- Inv-grade corp bonds, u.s. state and local bonds, non exchange-traded equities, piv1%
How many clients does Sincerus Advisory have?
Sincerus Advisory has 169 clients and manages $222 million for them, as of March 2026. They include 113 individual clients, 45 high-net-worth individuals, and 7 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 9 March 2026
What services does Sincerus Advisory offer?
Sincerus Advisory provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Sincerus Advisory charge?
Sincerus Advisory charges 0.50%–1.00% a year for its Investment Management Services. The fee is billed in advance or in arrears, is negotiable and has a $7,000 annual minimum.
Source: ADV PART 2, filed 9 March 2026
Which custodians does Sincerus Advisory use?
Sincerus Advisory’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $216M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 9 March 2026
How many financial advisors does Sincerus Advisory have?
Sincerus Advisory has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sincerus Advisory invest in?
At the end of its last fiscal year, Sincerus Advisory’s separately managed accounts held 59% exchange-traded equities, 27% registered funds (mutual funds, ETFs, BDCs), 7% cash and equivalents, 6% U.S. government and agency bonds and 1% other. The 1% other category is described as: Inv-Grade Corp Bonds, U.S. State and Local Bonds, Non Exchange-Traded Equities, Piv.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sincerus Advisory?
Sincerus Advisory’s direct owners are Daniel Ryan (50% to 75%) and David Wilson (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 9 March 2026
How does Sincerus Advisory get paid?
Sincerus Advisory is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Sincerus Advisory registered with the SEC?
Yes, Sincerus Advisory has been registered with the SEC as an investment adviser since 23 July 2020. Its CRD number is 300559 and its SEC file number is 801-119083.
Source: Form ADV Part 1A, Item 1, filed 9 March 2026; IAPD firm record
How do I contact Sincerus Advisory?
Its phone number is 212-203-7376. Its website is sincerusadv.com.