Sigma Investment Counselors provides financial planning, portfolio management for individuals and small businesses, selecting other managers, estate planning, insurance, and tax planning. Financial planning was provided to 1,000 clients last fiscal year.
Sigma Investment Counselors reports 775 clients. They include 514 high-net-worth individuals and 261 individual clients. Of its assets, 100.0% ($2.17B across 2,837 accounts) are managed with discretion. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 34% | 6% |
| High-net-worth individuals | 66% | 94% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 261 | $137M | 6.3% | $524K |
| High-net-worth individuals | 514 | $2.03B | 93.7% | $3.96M |
| Total | 775 | $2.17B | 100% | $2.8M |
- Clients
- 261
- Regulatory AUM
- $137M
- AUM share
- 6.3%
- Avg. per client
- $524K
- Clients
- 514
- Regulatory AUM
- $2.03B
- AUM share
- 93.7%
- Avg. per client
- $3.96M
Total
- Clients
- 775
- Regulatory AUM
- $2.17B
- AUM share
- 100%
- Avg. per client
- $2.8M
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1000
Sigma Investment Counselors charges 0.50%–1.00% a year for its Wealth Management Services. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable, has a $10,000 annual minimum and requires an account of at least $1,000,000.
| Asset band | Annual rate |
|---|---|
| $0–$2M | 1.00% |
| $2M–$5M | 0.60% |
| $5M and above | 0.50% |
Fee details and sources
Robert Bilkie owns 50% to 75% of Sigma Investment Counselors. Robert Bilkie is CEO; the leadership team includes President Shari Bilkie. It has 20 employees, 10 of them in advisory roles.
Leadership
- Robert BilkieChief Executive Officer and Shareholder
- Shari BilkieChief Compliance Officer and President
- Denise FarkasExecutive Vice President and Shareholder
- Marisa BradburyWealth Advisor and Shareholder
- Christopher FrayneDirector of Wealth Planning and Shareholder
- Wenma GormanWealth Advisor and Shareholder
- Amanda LehnertDirector of Strategic Planning and Shareholder
Investment adviser representatives
10 representatives listed in the SEC register as of 9 October 2026.
- Robert Michael Bilkie JR
- Marisa Anne Bradbury
- Denise Margolis Farkas
- Christopher William Frayne
- Wenma Gorman
- Eric Edward Larson
- Amanda Elizabeth Lehnert
- Michael James Mullenax
- Genadi Slavov Slavov
- Paul Warholak JR
Staff
- 20 employees
- 10 in advisory functions
- 9 state-registered reps
- Owns 50% to 75% of Sigma Investment Counselors, Inc.
Robert Bilkie
Control person · since December 1986
- Owns 10% to 25% of Sigma Investment Counselors, Inc.
Denise Farkas
Control person · since February 2007
- Owns 10% to 25% of Sigma Investment Counselors, Inc.
Christopher Frayne
Control person · since July 2017
- Owns 5% to 10% of Sigma Investment Counselors, Inc.
Shari Bilkie
Control person · since July 2017
Sigma Investment Counselors’ regulatory assets grew 1.5× from $1.43B (June 2021) to $2.17B (April 2026); clients rose from 688 to 775 and employees from 16 to 20.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| April 2026 | $2.17B | 775 | 20 | 3 |
| January 2025 | $1.95B | 793 | 20 | 3 |
| January 2024 | $1.7B | 766 | 18 | 3 |
| January 2023 | $1.48B | 759 | 19 | 3 |
| June 2022 | $1.67B | 723 | 18 | 3 |
| June 2021 | $1.43B | 688 | 16 | 3 |
Besides its headquarters, Sigma Investment Counselors has 2 offices, with 3 listed addresses in Florida, Michigan and Ohio.
Florida · 1 listed address
- 255 Primera BLVD., Lake Mary
Michigan · 1 listed address
- 186 E Main Street, Suite 200, NorthvilleHQ
Ohio · 1 listed address
- 30195 Chagrin BLVD., Pepper Pike
Contact and registration details
- Legal name
- Sigma Investment Counselors, Inc.
- Headquarters
- 186 E Main Street, Suite 200, Northville, MI 48167
- Website
- sigmainvestments.com
- Phone
- 248-223-0122
- @sigma-investment-counselors
- SEC file
- 801-9529
- Founded
- 1973
- Structure
- Michigan corporation
- Fiscal year end
- December
Sigma Investment Counselors uses Charles Schwab ($1.17B, 54%) and Fidelity ($984M, 46%) as custodians for its separately managed accounts. Sigma Investment Counselors has custody of $7.98M in client assets for 2 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Orlando, FL · $1.17B54%
- FidelityFidelity Brokerage Services LLC · Boston, MA · $984M46%
At year end, Sigma Investment Counselors’ separately managed accounts were largely in stocks (45%) and bonds (25%). Its reported 13F holdings for the quarter ended 30 June 2026 total $2.05B across 218 positions; the largest are iShares TR (19.3%), Vanguard Tax-managed Fds (7.8%) and iShares TR (7.1%).
What the accounts hold
- Stocks45%
- Funds24%
- Bonds25%
- Investment grade corporate bonds24%
- State and local bonds1%
- Cash6%
Reported 13F holdings
- $2.05B
- Reported 13F value
- 218
- Positions
- 51.6%
- In the 10 largest
- +8.4%
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF19.3%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt7.8%
- iShares TR · Core S&P Mcp ETF7.1%
- iShares TR · Core S&P Scp ETF3.9%
- Vanguard Index Fds · Value ETF2.7%
- Vanguard Intl Equity Index F · FTSE Emr Mkt ETF2.4%
- Invesco Exchange Traded FD T · S&P500 Eql Wgt2.2%
- iShares TR · 0-5 YR Tips ETF2.1%
- iShares TR · Rus 1000 ETF2.1%
- SPDR Series Trust · ST Term High ETF2.1%
Together, the ten largest are 51.6% of reported value.
How many clients does Sigma Investment Counselors have?
Sigma Investment Counselors has 775 clients and manages $2.17 billion for them, as of April 2026. They include 514 high-net-worth individuals and 261 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 8 April 2026
What services does Sigma Investment Counselors offer?
Sigma Investment Counselors provides financial planning, portfolio management for individuals and small businesses, selecting other managers, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Sigma Investment Counselors charge?
Sigma Investment Counselors charges 0.50%–1.00% a year for its Wealth Management Services. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable, has a $10,000 annual minimum and requires an account of at least $1,000,000.
Which custodians does Sigma Investment Counselors use?
Sigma Investment Counselors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Orlando, FL), with $1.17B and Fidelity Brokerage Services LLC (Boston, MA), with $984M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 8 April 2026
How many financial advisors does Sigma Investment Counselors have?
Sigma Investment Counselors has 9 investment adviser representatives registered with state securities authorities, out of 20 employees, and 10 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sigma Investment Counselors invest in?
At the end of its last fiscal year, Sigma Investment Counselors’ separately managed accounts held 45% exchange-traded equities, 24% investment grade corporate bonds, 24% registered funds (mutual funds, ETFs, BDCs), 6% cash and equivalents and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Sigma Investment Counselors have a minimum investment?
Yes, Sigma Investment Counselors’ minimum account size for its Wealth Management Services is $1M. It charges a $10K annual minimum fee.
Who owns Sigma Investment Counselors?
Sigma Investment Counselors’ direct owners are Robert Bilkie (50% to 75%), Shari Bilkie (5% to 10%), Denise Farkas (10% to 25%) and Christopher Frayne (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 8 April 2026
How does Sigma Investment Counselors get paid?
Sigma Investment Counselors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Sigma Investment Counselors?
Sigma Investment Counselors’ main office is at 186 E Main Street, Suite 200, Northville, MI 48167. Its phone number is 248-223-0122. Its website is sigmainvestments.com.