Shining Rock Advisors provides portfolio management for individuals and small businesses.
Shining Rock Advisors reports 26 clients. They include 23 high-net-worth individuals, 2 individual clients and 1 charitable organization. Of its assets, 76.6% ($118M across 68 accounts) are managed with discretion; $36M across 25 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 8% | <1% |
| High-net-worth individuals | 88% | 97% |
| Charitable organizations | 4% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 2 | $1.29M | 0.8% | $643K |
| High-net-worth individuals | 23 | $149M | 96.6% | $6.46M |
| Charitable organizations | 1 | $3.97M | 2.6% | $3.97M |
| Total | 26 | $154M | 100% | $5.92M |
- Clients
- 2
- Regulatory AUM
- $1.29M
- AUM share
- 0.8%
- Avg. per client
- $643K
- Clients
- 23
- Regulatory AUM
- $149M
- AUM share
- 96.6%
- Avg. per client
- $6.46M
- Clients
- 1
- Regulatory AUM
- $3.97M
- AUM share
- 2.6%
- Avg. per client
- $3.97M
Total
- Clients
- 26
- Regulatory AUM
- $154M
- AUM share
- 100%
- Avg. per client
- $5.92M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Shining Rock Advisors charges 0.50%–1.00% a year for its Investment Advisory Services Fees. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.00% |
| $1M–$5M | 0.85% |
| $5M–$10M | 0.75% |
| $10M and above | 0.50% |
Fee details and sources
Sage Barfield owns 50% to 75% of Shining Rock Advisors. Sage Barfield is CEO. It has 2 employees.
Leadership
- Sage BarfieldChief Executive Officer, Chief Compliance Officer
- Jacob BarfieldOwner, Iar
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 50% to 75% of Shining Rock Advisors LLC
Sage Barfield
Control person · since September 2020
- Owns 50% to 75% of Shining Rock Advisors LLC
Jacob Barfield
Control person · since January 2026
Shining Rock Advisors’ regulatory assets grew from $119M (March 2022) to $154M (March 2026); clients rose from 10 to 26 and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $154M | 26 | 2 | 1 |
| March 2025 | $130M | 20 | 2 | 1 |
| April 2024 | $161M | 17 | 2 | 1 |
| April 2023 | $116M | 15 | 2 | 1 |
| March 2022 | $119M | 10 | 2 | 1 |
Besides its headquarters, Shining Rock Advisors has 0 offices, with 1 listed address in North Carolina.
North Carolina · 1 listed address
- 34 Wall Street, AshevilleHQ
Contact and registration details
- Legal name
- Shining Rock Advisors LLC
- Headquarters
- 34 Wall Street, Asheville, NC 28801
- Website
- shiningrockadvisors.com
- Phone
- 828-380-0071
- SEC file
- 801-124819
- Structure
- North Carolina LLC
- Fiscal year end
- December
Shining Rock Advisors uses Charles Schwab ($119M) as custodian for its separately managed accounts. Shining Rock Advisors does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $119M100%
At year end, Shining Rock Advisors’ separately managed accounts were largely in bonds (32%) and stocks (26%).
What the accounts hold
- Stocks26%
- Funds12%
- Bonds32%
- State and local bonds12%
- Investment grade corporate bonds10%
- U.S. government and agency bonds9%
- High-yield corporate bonds1%
- Cash7%
- Other23%
- Non publicly traded private funds and real estate investments23%
How many clients does Shining Rock Advisors have?
Shining Rock Advisors has 26 clients and manages $154 million for them, as of March 2026. They include 23 high-net-worth individuals, 2 individual clients and 1 charitable organization.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 March 2026
What services does Shining Rock Advisors offer?
Shining Rock Advisors provides portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Shining Rock Advisors charge?
Shining Rock Advisors charges 0.50%–1.00% a year for its Investment Advisory Services Fees. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Source: SHINING ROCK ADVISORS LLC FORM ADV PART 2A, filed 4 February 2026
Which custodians does Shining Rock Advisors use?
Shining Rock Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $119M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 March 2026
How many financial advisors does Shining Rock Advisors have?
Shining Rock Advisors has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Shining Rock Advisors invest in?
At the end of its last fiscal year, Shining Rock Advisors’ separately managed accounts held 26% exchange-traded equities, 23% other, 12% state and local bonds, 12% registered funds (mutual funds, ETFs, BDCs), 10% investment grade corporate bonds, 9% U.S. government and agency bonds, 7% cash and equivalents and 1% high-yield corporate bonds. The 23% other category is described as: Non Publicly Traded Private Funds and Real Estate Investments.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Shining Rock Advisors?
Shining Rock Advisors’ direct owners are Sage Barfield (50% to 75%) and Jacob Barfield (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 16 March 2026
How does Shining Rock Advisors get paid?
Shining Rock Advisors is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Shining Rock Advisors?
Shining Rock Advisors’ main office is at 34 Wall Street, Asheville, NC 28801. Its phone number is 828-380-0071. Its website is shiningrockadvisors.com.