Sherman Asset Management provides financial planning, portfolio management for individuals and small businesses, and portfolio management for pooled vehicles. Financial planning was provided to 26–50 clients last fiscal year. The firm advises 1 private fund.
Sherman Asset Management reports 33 clients. They include 17 high-net-worth individuals, 15 individual clients and 1 pooled investment vehicle. Of its assets, 100.0% ($141M across 151 accounts) are managed with discretion. It advised 6 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 45% | 4% |
| High-net-worth individuals | 52% | 72% |
| Pooled investment vehicles | 3% | 3% |
| Corporations and other businesses | Fewer than 5 | 21% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 15 | $5.51M | 3.9% | $367K |
| High-net-worth individuals | 17 | $101M | 72.0% | $5.96M |
| Pooled investment vehicles | 1 | $4.9M | 3.5% | $4.9M |
| Corporations and other businesses | Fewer than 5 | $29M | 20.6% | — |
| Total | 33 | $141M | 100% | — |
- Clients
- 15
- Regulatory AUM
- $5.51M
- AUM share
- 3.9%
- Avg. per client
- $367K
- Clients
- 17
- Regulatory AUM
- $101M
- AUM share
- 72.0%
- Avg. per client
- $5.96M
- Clients
- 1
- Regulatory AUM
- $4.9M
- AUM share
- 3.5%
- Avg. per client
- $4.9M
- Clients
- Fewer than 5
- Regulatory AUM
- $29M
- AUM share
- 20.6%
- Avg. per client
- —
Total
- Clients
- 33
- Regulatory AUM
- $141M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 6
- Private funds advised
- 1
- Financial planning clients last fiscal year
- 26–50
Sherman Asset Management charges 0.75% a year for its Asset Management Services. The fee is billed in arrears, is negotiable and has a $3,000 annual minimum. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Fixed financial planning fee, generally $1,000 to $10,000 by scope and negotiable; 50% in advance and 50% on delivery of the plan.
Roy Sherman owns 75% or more of Sherman Asset Management. It has 1 employee.
Leadership
- Roy ShermanCEO and CCO
Investment adviser representatives
1 representatives listed in the SEC register as of 9 October 2026.
Staff
- 1 employee
- 1 in advisory functions
- 1 state-registered rep
- 1 soliciting firm
- Owns 75% or more of Sherman Asset Management, Inc.
Roy Sherman
Control person · since February 2014
Sherman Asset Management’s regulatory assets grew from $122M (July 2024) to $141M (September 2026); clients fell from 44 to 33 and employees were 1 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $141M | 33 | 1 | 1 |
| Feb 2025February 2025 | $131M | 47 | 1 | 1 |
| Jul 2024July 2024 | $122M | 44 | 1 | 1 |
Besides its headquarters, Sherman Asset Management has 0 offices, with 1 listed address in 1 state.
California · 1 listed address
- 1500 Palma DR., Suite 133, VenturaHQ
Contact and registration details
- Legal name
- Sherman Asset Management, Inc.
- Headquarters
- 1500 Palma DR., Suite 133, Ventura, CA 93003
- Website
- shermanassetmgmt.com
- Phone
- 805-530-5963
- SEC file
- 801-129640
- Structure
- California corporation
- Fiscal year end
- December
Sherman Asset Management’s named custodians for separately managed accounts are Charles Schwab ($81.8M, 75%) and Bok Financial Securities ($27.5M, 25%). Sherman Asset Management has custody of $31.4M for 8 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $81.8M75%
- Bok Financial SecuritiesBok Financial Securities, Inc. · Tulsa, OK · $27.5M25%
At year end, Sherman Asset Management’s separately managed accounts were mostly in stocks (84%) and bonds (14%). Its reported 13F holdings for the quarter ended 30 June 2026 total $129M across 136 positions; the largest are iShares Core S&P 500 ETF (18.5%), Vanguard Morningstar Total Stock Market ETF (14.3%) and State Street Technology Select Sector SPDR ETF (8.2%).
What the accounts hold
- Stocks84%
- Bonds14%
- Cash2%
Reported 13F holdings
- $129M
- Reported 13F value
- 136
- Positions
- 66.1%
- In the 10 largest
- +18.6%
- Value vs. prior quarter
- iShares Core S&P 500 ETFETF18.5%
- Vanguard Morningstar Total Stock Market ETFETF14.3%
- State Street Technology Select Sector SPDR ETFETF8.2%
- iShares Core S&P Small Cap ETFETF7.9%
- Alphabet Inc. Cap Stk CL A3.9%
- Vanguard Total Bond Market ETFETF3.2%
- State Street SPDR Portfolio S&P 600 Small Cap ETFETF3.0%
- Apple Inc.2.8%
- First Trust Nasdaq Cybersecurity ETFETF2.3%
- iShares Core S&P Mid-cap ETFETF2.1%
Together, the ten largest are 66.1% of reported value.
How many clients does Sherman Asset Management have?
Sherman Asset Management has 33 clients and manages $141 million for them, as of September 2026. They include 17 high-net-worth individuals, 15 individual clients and 1 pooled investment vehicle.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 September 2026
What services does Sherman Asset Management offer?
Sherman Asset Management provides financial planning, portfolio management for individuals and small businesses, and portfolio management for pooled vehicles.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Sherman Asset Management charge?
Sherman Asset Management charges 0.75% a year for its Asset Management Services. The fee is billed in arrears, is negotiable and has a $3,000 annual minimum.
Source: SHERMAN ASSET MANAGEMENT, INC. FORM ADV PART 2A, filed 28 September 2026
Which custodians does Sherman Asset Management use?
Sherman Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $81.8M and Bok Financial Securities, Inc. (Tulsa, OK), with $27.5M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 September 2026
How many financial advisors does Sherman Asset Management have?
Sherman Asset Management has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sherman Asset Management invest in?
At the end of its last fiscal year, Sherman Asset Management’s separately managed accounts held 84% exchange-traded equities, 14% U.S. government and agency bonds and 2% cash and equivalents. It advises 1 private fund.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sherman Asset Management?
Sherman Asset Management’s direct owner is Roy Sherman (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 28 September 2026
How does Sherman Asset Management get paid?
Sherman Asset Management is paid through a percentage of assets under management, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Sherman Asset Management?
Sherman Asset Management’s main office is at 1500 Palma DR., Suite 133, Ventura, CA 93003. Its phone number is 805-530-5963. Its website is shermanassetmgmt.com.