Seek First provides financial planning, portfolio management for individuals and small businesses, selecting other managers, estate planning, insurance, tax planning, and tax preparation. Financial planning was provided to 51–100 clients last fiscal year.
Seek First reports 86 clients. They include 63 high-net-worth individuals, 22 individual clients and 1 corporate or other business client. Of its assets, 100.0% ($251M across 511 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 26% | 8% |
| High-net-worth individuals | 73% | 91% |
| Corporations and other businesses | 1% | 1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 22 | $19M | 7.6% | $864K |
| High-net-worth individuals | 63 | $229M | 91.2% | $3.63M |
| Corporations and other businesses | 1 | $3M | 1.2% | $3M |
| Total | 86 | $251M | 100% | $2.92M |
- Clients
- 22
- Regulatory AUM
- $19M
- AUM share
- 7.6%
- Avg. per client
- $864K
- Clients
- 63
- Regulatory AUM
- $229M
- AUM share
- 91.2%
- Avg. per client
- $3.63M
- Clients
- 1
- Regulatory AUM
- $3M
- AUM share
- 1.2%
- Avg. per client
- $3M
Total
- Clients
- 86
- Regulatory AUM
- $251M
- AUM share
- 100%
- Avg. per client
- $2.92M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Seek First charges 0.25%–1.50% a year for its Asset-Based Fees for Investment Management. The fee is billed in arrears and is not negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Hourly Select Services
- Select financial planning and consulting services are billed at a non-negotiable $300 an hour, payable monthly in arrears.
- Seek First Consulting Fixed Fees
- Seek First Consulting is a fixed fee of $1,500 to $3,000 per month for basic needs, or $3,500 to $6,000 per month for complex needs, payable in arrears.
Scott Pearring owns 75% or more of Seek First. The leadership team of Seek First includes President Scott Pearring. It has 6 employees, 3 of them in advisory roles.
Leadership
- Scott PearringPresident, Chief Compliance Officer
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
- Aaron Scott Beeson
- Trystan Cleaver
- Scott Jason Pearring
Staff
- 6 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of Seek First Inc.
Scott Pearring
Control person · since April 2018
Seek First’s regulatory assets grew 1.9× from $135M (March 2024) to $251M (May 2026); clients rose from 67 to 86 and employees were 6 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $251M | 86 | 6 | 1 |
| May 2025 | $203M | 94 | 7 | 1 |
| March 2024 | $135M | 67 | 6 | 1 |
Besides its headquarters, Seek First has 0 offices, with 1 listed address in California.
California · 1 listed address
- 1999 South Bascom Ave, Suite 700, CampbellHQ
Contact and registration details
- Legal name
- Seek First Inc.
- Headquarters
- 1999 South Bascom Ave, Suite 700, Campbell, CA 95008
- Website
- seekfirstinc.com
- Phone
- 866-398-4044
- SEC file
- 801-128770
- Structure
- California corporation
- Fiscal year end
- December
Seek First uses Charles Schwab ($249M) as custodian for its separately managed accounts. Seek First does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $249M100%
At year end, Seek First’s separately managed accounts were mostly in stocks (78%) and cash (14%). Its reported 13F holdings for the quarter ended 30 June 2026 total $158M across 67 positions; the largest are Schwab Strategic TR (15.6%), Apple Inc. (15.3%) and Schwab Strategic TR (13.0%).
What the accounts hold
- Stocks78%
- Bonds8%
- Investment grade corporate bonds4%
- U.S. government and agency bonds3%
- State and local bonds1%
- Cash14%
Reported 13F holdings
- $158M
- Reported 13F value
- 67
- Positions
- 67.4%
- In the 10 largest
- +11.6%
- Value vs. prior quarter
- Schwab Strategic TR · US Lcap GR ETF15.6%
- Apple Inc.15.3%
- Schwab Strategic TR · US Lcap VA ETF13.0%
- Schwab Strategic TR · US Dividend EQ4.1%
- Schwab Strategic TR · Intl Eqty ETF4.0%
- Vanguard Index Fds · SM CP Val ETF3.8%
- Vanguard Index Fds · Sml CP Grw ETF3.7%
- Schwab Strategic TR · Emrg Mkteq ETF2.8%
- Schwab Strategic TR · 5 10yr Corp. BD2.7%
- Lam Research Corp.2.5%
Together, the ten largest are 67.4% of reported value.
How many clients does Seek First have?
Seek First has 86 clients and manages $251 million for them, as of May 2026. They include 63 high-net-worth individuals, 22 individual clients and 1 corporate or other business client.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 May 2026
What services does Seek First offer?
Seek First provides financial planning, portfolio management for individuals and small businesses, selecting other managers, estate planning, insurance, tax planning, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Seek First charge?
Seek First charges 0.25%–1.50% a year for its Asset-Based Fees for Investment Management. The fee is billed in arrears and is not negotiable.
Which custodians does Seek First use?
Seek First’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $249M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 May 2026
How many financial advisors does Seek First have?
Seek First has 3 investment adviser representatives registered with state securities authorities, out of 6 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Seek First invest in?
At the end of its last fiscal year, Seek First’s separately managed accounts held 78% exchange-traded equities, 14% cash and equivalents, 4% investment grade corporate bonds, 3% U.S. government and agency bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Seek First?
Seek First’s direct owner is Scott Pearring (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 26 May 2026
How does Seek First get paid?
Seek First is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Seek First?
Seek First’s main office is at 1999 South Bascom Ave, Suite 700, Campbell, CA 95008. Its phone number is 866-398-4044. Its website is seekfirstinc.com.