Secfi Advisory Limited provides financial planning, portfolio management for individuals and small businesses, and portfolio management for pooled vehicles. Financial planning was provided to 1–10 clients last fiscal year. The firm advises 3 private funds.
Secfi Advisory Limited reports 55 clients. They include 51 individuals and 4 pooled investment vehicles. Of its assets, 77.8% ($176M across 53 accounts) are managed with discretion; $50.3M across 2 accounts are not. Of its clients, 7% are outside the U.S. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 93% | 20% |
| Pooled investment vehicles | 7% | 80% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 51 | $44.5M | 19.7% | $872K |
| Pooled investment vehicles | 4 | $181M | 80.3% | $45.3M |
| Total | 55 | $226M | 100% | $4.11M |
- Clients
- 51
- Regulatory AUM
- $44.5M
- AUM share
- 19.7%
- Avg. per client
- $872K
- Clients
- 4
- Regulatory AUM
- $181M
- AUM share
- 80.3%
- Avg. per client
- $45.3M
Total
- Clients
- 55
- Regulatory AUM
- $226M
- AUM share
- 100%
- Avg. per client
- $4.11M
- Clients outside the U.S.
- 7%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 3
- Financial planning clients last fiscal year
- 1–10
Secfi Advisory Limited is paid through a percentage of assets under management, fixed fees (other than subscription fees) and performance-based fees; its fees and minimums are set out in its brochures on the SEC website.
Secfi, Inc. owns 75% or more of Secfi Advisory Limited. The leadership team of Secfi Advisory Limited includes Chief Operating Officer Jaime Moreno De Los Rios and Chief Compliance Officer Michelle Marwaha. It has 15 employees, 9 of them in advisory roles.
Staff
- 15 employees
- 9 in advisory functions
- 6 state-registered reps
- 6 broker-dealer reps
- Owns 75% or more of Secfi Advisory Limited
Secfi, Inc.
Control person · since February 2018
Secfi Advisory Limited’s regulatory assets grew 2.7× from $84.3M (June 2022) to $226M (June 2026); clients rose from 2 to 55 and employees from 10 to 15.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jun 2026June 2026 | $226M | 55 | 15 | 2 |
| Jun 2025June 2025 | $174M | 88 | 16 | 3 |
| Apr 2024April 2024 | $156M | 139 | 15 | 3 |
| Aug 2023August 2023 | $92.8M | 7 | 15 | 3 |
| Jun 2022June 2022 | $84.3M | 2 | 10 | 3 |
Besides its headquarters, Secfi Advisory Limited has 1 office, with 2 listed addresses in the U.S. and abroad.
New York · 1 listed address
- 25 Broadway, 10th Floor, New YorkHQ
International offices
- DE RUIJTERKADE 143, AMSTERDAM, 1011 AC, Netherlands
Other business names
Secfi Advisory Limited has reported 2 other business names to the SEC.
- Secfi
- Secfi Wealth
Contact and registration details
- Legal name
- Secfi Advisory Limited
- Headquarters
- 25 Broadway, 10th Floor, New York, NY 10004
- Website
- secfi.com
- Phone
- 707-652-9961
- @secfiinc
- SEC file
- 801-126017
- Structure
- corporation organized in Cayman Islands
- Fiscal year end
- December
Secfi Advisory Limited’s named custodian for separately managed accounts is Altruist ($40.9M). Secfi Advisory Limited has custody of $144M for 2 clients.
- AltruistAltruist Financial LLC · Culver City, CA · $40.9M100%
At year end, Secfi Advisory Limited’s separately managed accounts were mostly in stocks (92%).
What the accounts hold
- Stocks92%
- Funds1%
- Cash7%
How many clients does Secfi Advisory Limited have?
Secfi Advisory Limited has 55 clients and manages $226 million for them, as of June 2026. They include 51 individuals and 4 pooled investment vehicles.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 June 2026
What services does Secfi Advisory Limited offer?
Secfi Advisory Limited provides financial planning, portfolio management for individuals and small businesses, and portfolio management for pooled vehicles.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Secfi Advisory Limited use?
Secfi Advisory Limited’s separately managed account assets are held at Altruist Financial LLC (Culver City, CA), with $40.9M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 June 2026
How many financial advisors does Secfi Advisory Limited have?
Secfi Advisory Limited has 6 investment adviser representatives registered with state securities authorities, out of 15 employees, and 9 perform investment advisory functions. 6 employees are registered representatives of a broker-dealer and 0 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Secfi Advisory Limited invest in?
At the end of its last fiscal year, Secfi Advisory Limited’s separately managed accounts held 92% exchange-traded equities, 7% cash and equivalents and 1% registered funds (mutual funds, ETFs, BDCs). It advises 3 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Secfi Advisory Limited?
Secfi Advisory Limited’s direct owner is Secfi, Inc. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 June 2026
How does Secfi Advisory Limited get paid?
Secfi Advisory Limited is paid through a percentage of assets under management, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Secfi Advisory Limited?
Secfi Advisory Limited’s main office is at 25 Broadway, 10th Floor, New York, NY 10004. Its phone number is 707-652-9961. Its website is secfi.com.