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Schwartz Investment Counsel

Fund managementMutual funds & ETFs

Plymouth, MICRD 104693Updated

Schwartz Investment Counsel is an investment adviser based in Plymouth, MI, registered with the SEC since 1988. It provides investment management. Its clients include investment companies, high-net-worth individuals, and pension and profit-sharing plans. Its regulatory assets under management total $3.74 billion, as filed on 21 September 2026.

32
Clients
Not reported
AUM per individual client
11
Advisory staff
2
Offices

From Form ADV filed 21 September 2026SEC record

Services and clients

Schwartz Investment Counsel provides portfolio management for individuals and small businesses, portfolio management for investment companies, and portfolio management for institutions.

Schwartz Investment Counsel reports 32 clients. They include 19 high-net-worth individuals, 6 pension and profit-sharing plans, and 6 charitable organizations. Of its assets, 100.0% ($3.74B across 74 accounts) are managed with discretion.

Clients and assets by client type
Clients32 clients reported
Assets$3.74B
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)Fewer than 5<1%
High-net-worth individuals59%2%
Investment companies3%97%
Pension and profit-sharing plans19%<1%
Charitable organizations19%<1%
Other client typesCorporations and other businessesNot reported<1%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
Fewer than 5
Regulatory AUM
$175K
AUM share
0.0%
Avg. per client
—
High-net-worth individuals
Clients
19
Regulatory AUM
$58.9M
AUM share
1.6%
Avg. per client
$3.1M
Investment companies
Clients
1
Regulatory AUM
$3.64B
AUM share
97.3%
Avg. per client
$3.64B
Pension and profit-sharing plans
Clients
6
Regulatory AUM
$21.1M
AUM share
0.6%
Avg. per client
$3.52M
Charitable organizations
Clients
6
Regulatory AUM
$3.94M
AUM share
0.1%
Avg. per client
$656K
Corporations and other businesses
Clients
Fewer than 5
Regulatory AUM
$17.7M
AUM share
0.5%
Avg. per client
—

Total

Clients
32
Regulatory AUM
$3.74B
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
0

Fees and minimums

Schwartz Investment Counsel is paid through a percentage of assets under management; its fees and minimums are set out in its brochures on the SEC website.

Ownership and people

The leadership team of Schwartz Investment Counsel includes President Brandon Scheitler and Chief Financial Officer Cathy Stoner. It has 20 employees, 11 of them in advisory roles.

Leadership

  • Brandon Scheitler
    Senior Vice President
  • Robert Schwartz
    Senior Vice President
  • Michael Schwartz
    Executive Vice President
  • Timothy Schwartz
    President, CEO
  • Cathy Stoner
    Chief Compliance Officer, Vice President, Chief Financial Officer
  • Edward Farragher
    Director
  • John Gibbons
    Director
  • Patrick Nolan
    Director
  • George Schwartz
    Executive Chairman

Investment adviser representatives

3 representatives listed in the SEC register as of 9 October 2026.

  • Brandon Scott Scheitler
  • George Peter Schwartz
  • Robert Christopher Schwartz

Staff

  • 20 employees
  • 11 in advisory functions
  • 3 state-registered reps
  • 2 broker-dealer reps
Who owns the firm
Schwartz Investment Counsel Inc· the adviser
  • Timothy Schwartz

    Control person · since January 2024

    Owns 10% to 25% of Schwartz Investment Counsel Inc
  • Michael Schwartz

    Control person · since March 2020

    Owns 10% to 25% of Schwartz Investment Counsel Inc
  • Robert Schwartz

    Control person · since January 2018

    Owns 10% to 25% of Schwartz Investment Counsel Inc

Growth and acquisitions

Schwartz Investment Counsel’s regulatory assets grew from $2.79B (March 2021) to $3.74B (September 2026); clients rose from 28 to 32 and employees were 20 in both filings.

By annual filing
Measure
Figures from each annual filing
Schwartz Investment Counsel figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
September 2026$3.74B32202
May 2025$3.65B31202
March 2024$3.26B32202
March 2023$2.87B31202
March 2022$3.23B30202
March 2021$2.79B28202

Offices and registration details

Besides its headquarters, Schwartz Investment Counsel has 1 office, with 2 listed addresses in Florida and Michigan.

Listed office addresses by state

Michigan · 1 listed address

  • 801 W. Ann Arbor Trail, Ste 244, PlymouthHQ

Contact and registration details

Legal name
Schwartz Investment Counsel Inc
Headquarters
801 W. Ann Arbor Trail, Ste 244, Plymouth, MI 48170
SEC file
801-32773
Structure
Michigan corporation
Fiscal year end
December

Custodians

Schwartz Investment Counsel uses Charles Schwab ($85.1M, 84%) and Comerica Bank ($16.7M, 16%) as custodians for its separately managed accounts. Schwartz Investment Counsel does not have custody of client assets.

Reported separately managed account assets by custodian
$102M
named custodians
  • Comerica BankComerica Bank · Dallas, TX · $16.7M16%
  • Charles SchwabCharles Schwab & Co., Inc. · San Fransisco, CA · $85.1M84%

Investments and reported holdings

At year end, Schwartz Investment Counsel’s separately managed accounts were largely in stocks (40%) and bonds (29%). Its reported 13F holdings for the quarter ended 30 June 2026 total $3.01B across 138 positions; the largest are Texas Pacific Land Corporati (6.0%), Texas Instrs Inc. (4.6%) and Nvidia Corporation (4.6%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks40%
  • Funds21%
  • Bonds29%
  • Cash10%

Reported 13F holdings

$3.01B
Reported 13F value
138
Positions
37.4%
In the 10 largest
+7.1%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Texas Pacific Land Corporati6.0%
  2. Texas Instrs Inc.4.6%
  3. Nvidia Corporation4.6%
  4. Heico Corp. New · CL A3.8%
  5. Taiwan Semiconductor Manufac · Sponsored ADS3.7%
  6. Mastercard Incorporated · CL A3.1%
  7. Verisign Inc.3.1%
  8. Silicon Motion Technology CO · Sponsored ADR3.0%
  9. S&P Global Inc.2.8%
  10. Api Group Corp. · Com Stk2.6%

Together, the ten largest are 37.4% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 27 July 2026

Common questions

How many clients does Schwartz Investment Counsel have?

Schwartz Investment Counsel has 32 clients and manages $3.74 billion for them, as of September 2026. They include 19 high-net-worth individuals, 6 pension and profit-sharing plans, and 6 charitable organizations.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 21 September 2026

What services does Schwartz Investment Counsel offer?

Schwartz Investment Counsel provides portfolio management for individuals and small businesses, portfolio management for investment companies, and portfolio management for institutions.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Schwartz Investment Counsel use?

Schwartz Investment Counsel’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Fransisco, CA), with $85.1M and Comerica Bank (Dallas, TX), with $16.7M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 21 September 2026

How many financial advisors does Schwartz Investment Counsel have?

Schwartz Investment Counsel has 3 investment adviser representatives registered with state securities authorities, out of 20 employees, and 11 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 0 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Schwartz Investment Counsel invest in?

At the end of its last fiscal year, Schwartz Investment Counsel’s separately managed accounts held 40% exchange-traded equities, 29% investment grade corporate bonds, 21% registered funds (mutual funds, ETFs, BDCs) and 10% cash and equivalents.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Schwartz Investment Counsel?

Schwartz Investment Counsel’s direct owners are Timothy Schwartz, Michael Schwartz and Robert Schwartz, each holding 25% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 21 September 2026

How does Schwartz Investment Counsel get paid?

Schwartz Investment Counsel is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Schwartz Investment Counsel?

Schwartz Investment Counsel’s main office is at 801 W. Ann Arbor Trail, Ste 244, Plymouth, MI 48170. Its phone number is 734-455-7777. Its website is schwartzinvest.com.

Source: Form ADV Part 1A, Item 1.F, filed 21 September 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 21 September 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. IAPD firm record, CRD 104693.
  3. SEC registered adviser data, annual Form ADV amendments filed 30 March 2021 to 21 September 2026. Items 1.F and 5.
  4. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  5. Form 13F-HR, filed 27 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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