Sara-Bay Financial provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 11–25 clients last fiscal year.
Sara-Bay Financial reports 324 clients. They include 313 individual clients and 11 high-net-worth individuals. Of its assets, 100.0% ($397M across 924 accounts) are managed with discretion. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 97% | 69% |
| High-net-worth individuals | 3% | 31% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 313 | $275M | 69.4% | $880K |
| High-net-worth individuals | 11 | $121M | 30.6% | $11M |
| Total | 324 | $397M | 100% | $1.22M |
- Clients
- 313
- Regulatory AUM
- $275M
- AUM share
- 69.4%
- Avg. per client
- $880K
- Clients
- 11
- Regulatory AUM
- $121M
- AUM share
- 30.6%
- Avg. per client
- $11M
Total
- Clients
- 324
- Regulatory AUM
- $397M
- AUM share
- 100%
- Avg. per client
- $1.22M
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Sara-Bay Financial is paid through a percentage of assets under management. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Benjamin Hard owns 75% or more of Sara-Bay Financial. The leadership team of Sara-Bay Financial includes President Benjamin Hard. It has 5 employees, 3 of them in advisory roles.
Staff
- 5 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of Sara-Bay Financial Corp.
Benjamin Hard
Control person · since February 2020
- Owns 10% to 25% of Sara-Bay Financial Corp.
James Mills
since March 2019
Sara-Bay Financial’s regulatory assets grew 1.5× from $257M (April 2021) to $397M (April 2026); clients rose from 287 to 324 and employees were 5 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $397M | 324 | 5 | 1 |
| Apr 2025April 2025 | $318M | 299 | 5 | 1 |
| Mar 2024March 2024 | $252M | 279 | 5 | 1 |
| Feb 2023February 2023 | $213M | 254 | 5 | 1 |
| Feb 2022February 2022 | $378M | 317 | 5 | 1 |
| Apr 2021April 2021 | $257M | 287 | 5 | 1 |
Besides its headquarters, Sara-Bay Financial has 0 offices, with 1 listed address in 1 state.
Florida · 1 listed address
- 2201 Cantu Court, Suite 102, SarasotaHQ
Contact and registration details
- Legal name
- Sara-Bay Financial Corp.
- Headquarters
- 2201 Cantu Court, Suite 102, Sarasota, FL 34232
- Website
- sara-bay.com
- Phone
- 941-371-8027
- SEC file
- 801-79508
- Founded
- 1993
- Structure
- Florida corporation
- Fiscal year end
- December
Sara-Bay Financial’s named custodian for separately managed accounts is Charles Schwab ($397M). Sara-Bay Financial has custody of $156M for 196 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $397M100%
At year end, Sara-Bay Financial’s separately managed accounts were mostly in stocks (86%). Its reported 13F holdings for the quarter ended 30 June 2026 total $375M across 87 positions; the largest are Helios Technologies Inc. (27.3%), Nvidia Corp. (16.2%) and Centrus Energy Corp. Class A (6.7%).
What the accounts hold
- Stocks86%
- Funds9%
- Cash5%
How many clients does Sara-Bay Financial have?
Sara-Bay Financial has 324 clients and manages $397 million for them, as of April 2026. They include 313 individual clients and 11 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 April 2026
What services does Sara-Bay Financial offer?
Sara-Bay Financial provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Sara-Bay Financial use?
Sara-Bay Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $397M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 April 2026
How many financial advisors does Sara-Bay Financial have?
Sara-Bay Financial has 3 investment adviser representatives registered with state securities authorities, out of 5 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sara-Bay Financial invest in?
At the end of its last fiscal year, Sara-Bay Financial’s separately managed accounts held 86% exchange-traded equities, 9% registered funds (mutual funds, ETFs, BDCs) and 5% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sara-Bay Financial?
Sara-Bay Financial’s direct owners are Benjamin Hard (75% or more) and James Mills (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 24 April 2026
How does Sara-Bay Financial get paid?
Sara-Bay Financial is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Sara-Bay Financial?
Sara-Bay Financial’s main office is at 2201 Cantu Court, Suite 102, Sarasota, FL 34232. Its phone number is 941-371-8027. Its website is sara-bay.com.