Sage Wealth Planning provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 101–250 clients last fiscal year.
Sage Wealth Planning reports 119 clients. They include 97 high-net-worth individuals and 22 individual clients. Of its assets, 96.7% ($123M across 413 accounts) are managed with discretion; $4.14M across 2 accounts are not. It advised 7 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 18% | 3% |
| High-net-worth individuals | 82% | 94% |
| Pension and profit-sharing plans | Fewer than 5 | 3% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 22 | $3.94M | 3.1% | $179K |
| High-net-worth individuals | 97 | $119M | 93.6% | $1.23M |
| Pension and profit-sharing plans | Fewer than 5 | $4.14M | 3.3% | — |
| Total | 119 | $127M | 100% | — |
- Clients
- 22
- Regulatory AUM
- $3.94M
- AUM share
- 3.1%
- Avg. per client
- $179K
- Clients
- 97
- Regulatory AUM
- $119M
- AUM share
- 93.6%
- Avg. per client
- $1.23M
- Clients
- Fewer than 5
- Regulatory AUM
- $4.14M
- AUM share
- 3.3%
- Avg. per client
- —
Total
- Clients
- 119
- Regulatory AUM
- $127M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 7
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Sage Wealth Planning charges 0.10%–0.90% a year for its Assets under management fee. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 0.90% |
| $1M–$2M | 0.75% |
| $2M–$5M | 0.50% |
| $5M and above | 0.10% |
Fee details and sources
Other fees
- Standalone financial planning
- Billed as a flat quarterly fee, payable in advance, typically $5,000 to $40,000 per year, as agreed in the client agreement.
Ethan Kok owns 75% or more of Sage Wealth Planning. It has 3 employees.
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of Sage Wealth Planning, LLC
Ethan Kok
Control person · since October 2021
Sage Wealth Planning’s regulatory assets grew from $114M (June 2025) to $127M (June 2026); clients rose from 108 to 119 and employees from 2 to 3.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jun 2026June 2026 | $127M | 119 | 3 | 3 |
| Jun 2025June 2025 | $114M | 108 | 2 | 2 |
Besides its headquarters, Sage Wealth Planning has 2 offices (2 private residences, listed without an address), with 1 listed address in 1 state.
Texas · 1 listed address
- 116 W 8th Street, Unit 207, GeorgetownHQ
Contact and registration details
- Legal name
- Sage Wealth Planning, LLC
- Headquarters
- 116 W 8th Street, Unit 207, Georgetown, TX 78626
- Website
- sagewealthplans.com
- Phone
- 231-221-2448
- @sage-wealth-planning-llc
- SEC file
- 801-133767
- Structure
- Michigan LLC
- Fiscal year end
- December
Sage Wealth Planning’s named custodian for separately managed accounts is Charles Schwab ($122M). Sage Wealth Planning has custody of $92.9M for 82 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $122M100%
At year end, Sage Wealth Planning’s separately managed accounts were mostly in funds (79%) and stocks (16%).
What the accounts hold
- Stocks16%
- Funds79%
- Bonds3%
- Investment grade corporate bonds2%
- U.S. government and agency bonds1%
- Cash2%
How many clients does Sage Wealth Planning have?
Sage Wealth Planning has 119 clients and manages $127 million for them, as of June 2026. They include 97 high-net-worth individuals and 22 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 June 2026
What services does Sage Wealth Planning offer?
Sage Wealth Planning provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Sage Wealth Planning charge?
Sage Wealth Planning charges 0.10%–0.90% a year for its Assets under management fee. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: 2026-03-02 SAGE WEALTH PLANNING FORM ADV PART 2A, filed 2 March 2026
Which custodians does Sage Wealth Planning use?
Sage Wealth Planning’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $122M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 June 2026
How many financial advisors does Sage Wealth Planning have?
Sage Wealth Planning has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sage Wealth Planning invest in?
At the end of its last fiscal year, Sage Wealth Planning’s separately managed accounts held 79% registered funds (mutual funds, ETFs, BDCs), 16% exchange-traded equities, 2% investment grade corporate bonds, 2% cash and equivalents and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sage Wealth Planning?
Sage Wealth Planning’s direct owner is Ethan Kok (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 22 June 2026
How does Sage Wealth Planning get paid?
Sage Wealth Planning is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Sage Wealth Planning?
Sage Wealth Planning’s main office is at 116 W 8th Street, Unit 207, Georgetown, TX 78626. Its phone number is 231-221-2448. Its website is sagewealthplans.com.
