Sage Investment Counsel provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Sage Investment Counsel reports 79 clients. They include 46 individual clients and 33 high-net-worth individuals. Of its assets, 100.0% ($165M across 227 accounts) are managed with discretion. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 58% | 7% |
| High-net-worth individuals | 42% | 93% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 46 | $10.8M | 6.6% | $235K |
| High-net-worth individuals | 33 | $154M | 93.4% | $4.66M |
| Total | 79 | $165M | 100% | $2.08M |
- Clients
- 46
- Regulatory AUM
- $10.8M
- AUM share
- 6.6%
- Avg. per client
- $235K
- Clients
- 33
- Regulatory AUM
- $154M
- AUM share
- 93.4%
- Avg. per client
- $4.66M
Total
- Clients
- 79
- Regulatory AUM
- $165M
- AUM share
- 100%
- Avg. per client
- $2.08M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Sage Investment Counsel is paid through a percentage of assets under management, fixed fees (other than subscription fees) and performance-based fees. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- Maximum fixed annual fee of up to $15,000 for financial planning, negotiable, paid quarterly in advance under a written agreement.
William Calvin owns 75% or more of Sage Investment Counsel. William Calvin is CEO; the leadership team includes Chief Financial Officer Jackson Calvin. It has 4 employees.
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- 1 insurance agent
- Owns 75% or more of Sage Investment Counsel LLC
William Calvin
Control person · since January 2021
- Owns 5% to 10% of Sage Investment Counsel LLC
Jackson Calvin
Control person · since February 2022
Sage Investment Counsel’s regulatory assets grew from $112M (July 2021) to $165M (March 2026); clients rose from 50 to 79 and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $165M | 79 | 4 | 2 |
| Mar 2025March 2025 | $144M | 69 | 4 | 2 |
| Mar 2024March 2024 | $130M | 68 | 4 | 2 |
| Mar 2023March 2023 | $121M | 52 | 4 | 2 |
| Mar 2022March 2022 | $129M | 59 | 4 | 2 |
| Jul 2021July 2021 | $112M | 50 | 4 | 2 |
Besides its headquarters, Sage Investment Counsel has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.
Tennessee · 1 listed address
- 142 5th Avenue North, Suite A, FranklinHQ
Contact and registration details
- Legal name
- Sage Investment Counsel LLC
- Headquarters
- 142 5th Avenue North, Suite A, Franklin, TN 37064
- Website
- sageinv.com
- Phone
- 615-591-1210
- SEC file
- 801-121406
- Structure
- Tennessee LLC
- Fiscal year end
- December
Sage Investment Counsel’s named custodian for separately managed accounts is Charles Schwab ($165M). Sage Investment Counsel has custody of $72.4M for 35 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $165M100%
At year end, Sage Investment Counsel’s separately managed accounts were mostly in stocks (69%) and funds (12%). Its reported 13F holdings for the quarter ended 30 June 2026 total $99.9M across 126 positions; the largest are Pinnacle Finl Partners Inc. (7.6%), Apple Inc. (5.5%) and Berkshire Hathaway Inc. Del (3.0%).
What the accounts hold
- Stocks69%
- Exchange-traded equities62%
- Non-exchange-traded equities7%
- Funds12%
- Bonds10%
- State and local bonds6%
- Investment grade corporate bonds3%
- U.S. government and agency bonds1%
- Cash12%
- Other1%
- Derivatives1%
How many clients does Sage Investment Counsel have?
Sage Investment Counsel has 79 clients and manages $165 million for them, as of March 2026. They include 46 individual clients and 33 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 March 2026
What services does Sage Investment Counsel offer?
Sage Investment Counsel provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Sage Investment Counsel use?
Sage Investment Counsel’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $165M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 March 2026
How many financial advisors does Sage Investment Counsel have?
Sage Investment Counsel has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sage Investment Counsel invest in?
At the end of its last fiscal year, Sage Investment Counsel’s separately managed accounts held 62% exchange-traded equities, 12% registered funds (mutual funds, ETFs, BDCs), 12% cash and equivalents, 7% non-exchange-traded equities, 6% state and local bonds, 3% investment grade corporate bonds, 1% U.S. government and agency bonds and 1% derivatives.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sage Investment Counsel?
Sage Investment Counsel’s direct owners are William Calvin (75% or more) and Jackson Calvin (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 3 March 2026
How does Sage Investment Counsel get paid?
Sage Investment Counsel is paid through a percentage of assets under management, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Sage Investment Counsel?
Sage Investment Counsel’s main office is at 142 5th Avenue North, Suite A, Franklin, TN 37064. Its phone number is 615-591-1210. Its website is sageinv.com.
