Safeguard Investment Advisory Group provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Safeguard Investment Advisory Group reports 1,804 clients. They include 1,331 individual clients, 395 high-net-worth individuals, and 56 pension and profit-sharing plans. Of its assets, 99.8% ($701M across 4,406 accounts) are managed with discretion; $1.58M across 52 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 74% | 54% |
| High-net-worth individuals | 22% | 44% |
| Pension and profit-sharing plans | 3% | 2% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,331 | $377M | 53.7% | $283K |
| High-net-worth individuals | 395 | $309M | 43.9% | $781K |
| Pension and profit-sharing plans | 56 | $12.2M | 1.7% | $218K |
| Charitable organizations | Fewer than 5 | $764K | 0.1% | $191K |
| Corporations and other businesses | 18 | $3.6M | 0.5% | $200K |
| Total | 1,804 | $702M | 100% | — |
- Clients
- 1,331
- Regulatory AUM
- $377M
- AUM share
- 53.7%
- Avg. per client
- $283K
- Clients
- 395
- Regulatory AUM
- $309M
- AUM share
- 43.9%
- Avg. per client
- $781K
- Clients
- 56
- Regulatory AUM
- $12.2M
- AUM share
- 1.7%
- Avg. per client
- $218K
- Clients
- Fewer than 5
- Regulatory AUM
- $764K
- AUM share
- 0.1%
- Avg. per client
- $191K
- Clients
- 18
- Regulatory AUM
- $3.6M
- AUM share
- 0.5%
- Avg. per client
- $200K
Total
- Clients
- 1,804
- Regulatory AUM
- $702M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Safeguard Investment Advisory Group charges 1.15%–2.15% for its Advisory Fees. The brochure does not state whether the rate is annual. The fee is billed in arrears, is negotiable and requires an account of at least $100,000. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning and consulting (hourly)
- Financial planning and consulting are billed hourly at $250 to $350, in quarter-hour increments, negotiated client by client and payable in arrears.
Reid Abedeen owns 25% to 50% of Safeguard Investment Advisory Group. The leadership team of Safeguard Investment Advisory Group includes Chief Compliance Officer James Murray. It has 25 employees, 9 of them in advisory roles.
Leadership
- James MurrayChief Compliance Officer
- Reid AbedeenMember
- Ricky RiveraMember
- Edward SotaMember
Investment adviser representatives
9 representatives listed in the SEC register as of 9 October 2026.
- Reid NMN Abedeen
- Andrew John Anable
- Adam Spencer Casto
- Deryk Cherubini
- David Laurance Hart
- Christopher Edward Miller
- James P. Murray
- Ricky NMN Rivera
- Edward Anthony Sota
Staff
- 25 employees
- 9 in advisory functions
- 9 state-registered reps
- 9 insurance agents
- Owns 25% to 50% of Safeguard Investment Advisory Group, LLC
Reid Abedeen
Control person · since January 2008
- Owns 25% to 50% of Safeguard Investment Advisory Group, LLC
Ricky Rivera
Control person · since January 2008
- Owns 25% to 50% of Safeguard Investment Advisory Group, LLC
Edward Sota
Control person · since July 2008
Safeguard Investment Advisory Group’s regulatory assets grew 2.3× from $303M (May 2021) to $702M (March 2026); clients rose from 1,092 to 1,804 and employees from 16 to 25.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $702M | 1,804 | 25 | 6 |
| March 2025 | $604M | 1,849 | 27 | 6 |
| May 2024 | $455M | 1,450 | 19 | 6 |
| March 2023 | $353M | 1,260 | 18 | 5 |
| May 2022 | $348M | 1,227 | 16 | 5 |
| May 2021 | $303M | 1,092 | 16 | 5 |
Besides its headquarters, Safeguard Investment Advisory Group has 5 offices, with 6 listed addresses in Arizona and California.
California · 5 listed addresses
- 4160 Temescal Canyon Road, Suite 307, CoronaHQ
- 3005 Douglas BLVD., Roseville
- 3655 Nobel DR, San Diego
- 1522 Olive Street, Santa Barbara
- 500 La Terraza BLVD, Escondido
Arizona · 1 listed address
- 14000 N. Pima RD, Scottsdale
Contact and registration details
- Legal name
- Safeguard Investment Advisory Group, LLC
- Headquarters
- 4160 Temescal Canyon Road, Suite 307, Corona, CA 92883
- Website
- safeguardinvestment.com
- Phone
- 877-213-7233
- SEC file
- 801-110651
- Structure
- California LLC
- Fiscal year end
- December
Safeguard Investment Advisory Group uses Charles Schwab ($381M, 54%) and Fidelity ($320M, 46%) as custodians for its separately managed accounts. Safeguard Investment Advisory Group does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $381M54%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $320M46%
At year end, Safeguard Investment Advisory Group’s separately managed accounts were mostly in stocks (60%) and funds (33%). Its reported 13F holdings for the quarter ended 30 June 2026 total $433M across 178 positions; the largest are Dimensional ETF Trust (19.7%), Invesco Qqq TR (11.5%) and Dimensional ETF Trust (11.2%).
What the accounts hold
- Stocks60%
- Funds33%
- Bonds2%
- Sovereign bonds1%
- Investment grade corporate bonds1%
- Cash5%
Reported 13F holdings
- $433M
- Reported 13F value
- 178
- Positions
- 66.1%
- In the 10 largest
- +19.7%
- Value vs. prior quarter
- Dimensional ETF Trust · US Cor Equ 2 ETF19.7%
- Invesco Qqq TR · Unit Ser 111.5%
- Dimensional ETF Trust · US High Prof ETF11.2%
- State Str SPDR S&P 500 ETF T · TR Unit8.6%
- Dimensional ETF Trust · US Small Cap ETF5.2%
- Apple Inc.2.6%
- Invesco Exch Traded FD TR II · Nasdaq 100 ETF2.0%
- Vanguard Index Fds · S&P 500 ETF Shs1.9%
- Schwab Strategic TR · US Dividend EQ1.8%
- Vanguard World FD · Health Car ETF1.5%
Together, the ten largest are 66.1% of reported value.
How many clients does Safeguard Investment Advisory Group have?
Safeguard Investment Advisory Group has 1,804 clients and manages $702 million for them, as of March 2026. They include 1,331 individual clients, 395 high-net-worth individuals, and 56 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 March 2026
What services does Safeguard Investment Advisory Group offer?
Safeguard Investment Advisory Group provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Safeguard Investment Advisory Group charge?
Safeguard Investment Advisory Group charges 1.15%–2.15% for its Advisory Fees. The brochure does not state whether the rate is annual. The fee is billed in arrears, is negotiable and requires an account of at least $100,000.
Source: SAFEGUARD INVESTMENT ADVISORY GROUP, LLC ADV BROCHURE, filed 26 March 2026
Which custodians does Safeguard Investment Advisory Group use?
Safeguard Investment Advisory Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $381M and Fidelity Brokerage Services LLC (Smithfield, RI), with $320M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 March 2026
How many financial advisors does Safeguard Investment Advisory Group have?
Safeguard Investment Advisory Group has 9 investment adviser representatives registered with state securities authorities, out of 25 employees, and 9 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 9 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Safeguard Investment Advisory Group invest in?
At the end of its last fiscal year, Safeguard Investment Advisory Group’s separately managed accounts held 60% exchange-traded equities, 33% registered funds (mutual funds, ETFs, BDCs), 5% cash and equivalents, 1% sovereign bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Safeguard Investment Advisory Group have a minimum investment?
Yes, Safeguard Investment Advisory Group’s minimum account size for its Advisory Fees is $100K.
Source: SAFEGUARD INVESTMENT ADVISORY GROUP, LLC ADV BROCHURE, filed 26 March 2026
Who owns Safeguard Investment Advisory Group?
Safeguard Investment Advisory Group’s direct owners are Reid Abedeen, Ricky Rivera and Edward Sota, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 26 March 2026
How does Safeguard Investment Advisory Group get paid?
Safeguard Investment Advisory Group is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Safeguard Investment Advisory Group?
Safeguard Investment Advisory Group’s main office is at 4160 Temescal Canyon Road, Suite 307, Corona, CA 92883. Its phone number is 877-213-7233. Its website is safeguardinvestment.com.