Root Financial Partners provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 852 clients last fiscal year.
Root Financial Partners reports 858 clients. They include 643 high-net-worth individuals, 209 individual clients, and 6 pension and profit-sharing plans. Of its assets, 99.7% ($2.14B across 4,104 accounts) are managed with discretion; $6.74M across 6 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 24% | 4% |
| High-net-worth individuals | 75% | 96% |
| Pension and profit-sharing plans | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 209 | $83.4M | 3.9% | $399K |
| High-net-worth individuals | 643 | $2.06B | 95.8% | $3.2M |
| Pension and profit-sharing plans | 6 | $6.74M | 0.3% | $1.12M |
| Total | 858 | $2.15B | 100% | $2.5M |
- Clients
- 209
- Regulatory AUM
- $83.4M
- AUM share
- 3.9%
- Avg. per client
- $399K
- Clients
- 643
- Regulatory AUM
- $2.06B
- AUM share
- 95.8%
- Avg. per client
- $3.2M
- Clients
- 6
- Regulatory AUM
- $6.74M
- AUM share
- 0.3%
- Avg. per client
- $1.12M
Total
- Clients
- 858
- Regulatory AUM
- $2.15B
- AUM share
- 100%
- Avg. per client
- $2.5M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 852
Root Financial Partners charges 0.20%–1.00% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in arrears and has a $10,000 annual minimum. The brochure also prices 4 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.00% |
| $1M–$5M | 0.75% |
| $5M–$10M | 0.50% |
| $10M–$25M | 0.40% |
| $25M–$50M | 0.30% |
| $50M–$100M | 0.25% |
| $100M and above | 0.20% |
Fee details and sources
Other fees
- Financial Planning (Fixed Fee)
- Fixed fees for financial planning generally range between $2,000 and $65,000, set by scope and complexity in a written agreement.
- Financial Planning (Hourly Fee)
- Financial planning is billed at an hourly rate ranging from $250 to $750 per hour, depending on scope and complexity.
- Retirement Academy Enrollment
- One-time enrollment fee of $399 for the Retirement Planning Academy or the Early Retirement Academy, for enrollments on or after September 1, 2025.
- Retirement Plan Services
- Plan advisory fees are blended across asset tiers, from 1.25% on plans up to $500,000 to 0.25% above $10,000,000, billed quarterly in arrears.
James Conole owns 75% or more of Root Financial Partners. James Conole is CEO; the leadership team includes Chief Operating Officer Alexandra Stickelman. It has 65 employees, 59 of them in advisory roles.
Staff
- 65 employees
- 59 in advisory functions
- 46 state-registered reps
- Owns 75% or more of Root Financial Partners, LLC
James Conole
Control person · since October 2017
Root Financial Partners’ regulatory assets grew 16.2× from $133M (July 2022) to $2.15B (August 2026); clients rose from 261 to 858 and employees from 3 to 65.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Aug 2026August 2026 | $2.15B | 858 | 65 | 2 |
| Jul 2025July 2025 | $1.11B | 609 | 40 | 1 |
| Apr 2024April 2024 | $399M | 357 | 15 | 1 |
| Apr 2023April 2023 | $188M | 242 | 6 | 1 |
| Jul 2022July 2022 | $133M | 261 | 3 | 1 |
Besides its headquarters, Root Financial Partners has 1 office, with 2 listed addresses across 2 states.
California · 1 listed address
- 1106 2nd St, Encinitas
Texas · 1 listed address
- 801 Barton Springs RD, AustinHQ
Other business names
Root Financial Partners has reported 1 other business name to the SEC.
- Root
Contact and registration details
- Legal name
- Root Financial Partners, LLC
- Headquarters
- 801 Barton Springs RD, Austin, TX 78704
- Website
- rootfinancialpartners.com
- Phone
- 760-452-0720
- @root-financial-partners
- SEC file
- 801-125945
- Founded
- 2017
- Structure
- California LLC
- Fiscal year end
- December
Root Financial Partners’ named custodians for separately managed accounts are Charles Schwab ($883M, 80%) and Altruist ($216M, 20%). Root Financial Partners does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $883M80%
- AltruistAltruist Financial LLC · Culver City, CA · $216M20%
At year end, Root Financial Partners’ separately managed accounts were mostly in stocks (95%). Its reported 13F holdings for the quarter ended 30 June 2026 total $2.57B across 410 positions; the largest are Dimensional U.S. Equity Market ETF (16.6%), Dimensional U.S. Small Cap ETF (7.5%) and Dimensional International Core Equity Market ETF (7.3%).
What the accounts hold
- Stocks95%
- Bonds1%
- Cash2%
- Other1%
- Other1%
Filed values cover 99%. The neutral 1% gap has no reported category.
How many clients does Root Financial Partners have?
Root Financial Partners has 858 clients and manages $2.15 billion for them, as of August 2026. They include 643 high-net-worth individuals, 209 individual clients, and 6 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 August 2026
What services does Root Financial Partners offer?
Root Financial Partners provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Root Financial Partners charge?
Root Financial Partners charges 0.20%–1.00% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in arrears and has a $10,000 annual minimum.
Which custodians does Root Financial Partners use?
Root Financial Partners’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $883M and Altruist Financial LLC (Culver City, CA), with $216M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 August 2026
How many financial advisors does Root Financial Partners have?
Root Financial Partners has 46 investment adviser representatives registered with state securities authorities, out of 65 employees, and 59 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Root Financial Partners invest in?
At the end of its last fiscal year, Root Financial Partners’ separately managed accounts held 95% exchange-traded equities, 2% cash and equivalents, 1% investment grade corporate bonds and 1% other. The 1% other category is described as: Other.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Root Financial Partners?
Root Financial Partners’ direct owner is James Conole (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 28 August 2026
How does Root Financial Partners get paid?
Root Financial Partners is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Root Financial Partners?
Root Financial Partners’ main office is at 801 Barton Springs RD, Austin, TX 78704. Its phone number is 760-452-0720. Its website is rootfinancialpartners.com.