Rodgers & Associates provides financial planning, portfolio management for individuals and small businesses, and insurance. Financial planning was provided to 1,000 clients last fiscal year.
Rodgers & Associates reports 997 clients. They include 549 high-net-worth individuals, 445 individual clients and 3 charitable organizations. Of its assets, 100.0% ($1.63B across 3,544 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 45% | 16% |
| High-net-worth individuals | 55% | 83% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 445 | $266M | 16.3% | $597K |
| High-net-worth individuals | 549 | $1.36B | 83.1% | $2.47M |
| Charitable organizations | 3 | $9.39M | 0.6% | $3.13M |
| Total | 997 | $1.63B | 100% | $1.64M |
- Clients
- 445
- Regulatory AUM
- $266M
- AUM share
- 16.3%
- Avg. per client
- $597K
- Clients
- 549
- Regulatory AUM
- $1.36B
- AUM share
- 83.1%
- Avg. per client
- $2.47M
- Clients
- 3
- Regulatory AUM
- $9.39M
- AUM share
- 0.6%
- Avg. per client
- $3.13M
Total
- Clients
- 997
- Regulatory AUM
- $1.63B
- AUM share
- 100%
- Avg. per client
- $1.64M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1000
Rodgers & Associates charges 0.50%–1.25% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$500K | 1.25% |
| $500K–$1M | 1.00% |
| $1M–$5M | 0.75% |
| $5M and above | 0.50% |
Fee details and sources
Other fees
- Financial Planning and Consultation Services
- Charged at an hourly fee of $400 per hour, which may be negotiable; up to 50% of the estimated fee may be due in advance.
Bluespring Wealth Partners, LLC owns 75% or more of Rodgers & Associates and is in turn owned by Kestra Financial, Inc (75% or more). The leadership team of Rodgers & Associates includes President Sandra Skrodinsky. It has 21 employees, 10 of them in advisory roles.
Staff
- 21 employees
- 10 in advisory functions
- 9 state-registered reps
- Owns 75% or more of Rodgers & Associates, LLC
Bluespring Wealth Partners, LLC
Control person · since July 2024
- Owns 75% or more of Bluespring Wealth Partners, LLC
Kestra Financial, Inc
Control person · since April 2017
- Owns 75% or more of Kestra Financial, Inc
Kestra Advisor Services Holdings C, Inc
Control person · since October 2014
- Owns 75% or more of Kestra Advisor Services Holdings C, Inc
Kestra Advisor Services Holdings B, Inc
Control person · since October 2014
- Owns 75% or more of Kestra Advisor Services Holdings B, Inc
Kestra Advisor Services Holdings A, Inc
Control person · since October 2014
- Owns 75% or more of Kestra Advisor Services Holdings A, Inc
Kingfisher Holding B, Inc.
Control person · since June 2019
- Owns 75% or more of Kingfisher Holding B, Inc.
Kingfisher Holding A, Inc.
Control person · since June 2019
- Owns 75% or more of Kingfisher Holding A, Inc.
Kingfisher Holding, L.P.
Control person · since June 2019
- Owns 75% or more of Kingfisher Holding A, Inc.
Kingfisher Topco Holdings, LP
Control person · since February 2025
- Owns 25% to 50% of Kingfisher Topco Holdings, LP
Ohcp VI Enzo Aggregator, L.P.
Control person · since February 2025
- Owns 25% to 50% of Kingfisher Topco Holdings, LP
T-IX Kraken Co-Invest, LP
Control person · since February 2025
Kingfisher G.P. LLC
General partner · Control person · since February 2025
Kingfisher Topco Holdings GP, LLC
General partner · Control person · since February 2025
Rodgers & Associates’ regulatory assets grew from $1.17B (March 2021) to $1.63B (March 2026); clients rose from 941 to 997 and employees from 16 to 21.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $1.63B | 997 | 21 | 1 |
| Mar 2025March 2025 | $1.49B | 982 | 19 | 1 |
| Jul 2024July 2024 | $1.34B | 994 | 20 | 1 |
| Aug 2023August 2023 | $1.2B | 980 | 18 | 1 |
| Mar 2022March 2022 | $1.38B | 957 | 18 | 1 |
| Mar 2021March 2021 | $1.17B | 941 | 16 | 1 |
Besides its headquarters, Rodgers & Associates has 0 offices, with 1 listed address in 1 state.
Pennsylvania · 1 listed address
- 2025 Lititz Pike, LancasterHQ
Other business names
Rodgers & Associates has reported 1 other business name to the SEC.
- Ra Financial Services
Contact and registration details
- Legal name
- Rodgers & Associates, LLC
- Headquarters
- 2025 Lititz Pike, Lancaster, PA 17601
- Website
- rodgersassociates.com
- Phone
- 717-560-3800
- @325970
- SEC file
- 801-62118
- Founded
- 1996
- Structure
- Delaware LLC
- Fiscal year end
- December
Rodgers & Associates’ named custodians for separately managed accounts are Charles Schwab ($1.28B, 80%) and Fidelity ($323M, 20%). Rodgers & Associates does not have custody of client assets.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $323M20%
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $1.28B80%
At year end, Rodgers & Associates’ separately managed accounts were mostly in funds (69%) and bonds (15%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.1B across 108 positions; the largest are Vanguard Index Fds (7.9%), Vanguard Index Fds (7.1%) and Vanguard Index Fds (6.7%).
What the accounts hold
- Stocks1%
- Funds69%
- Bonds15%
- Investment grade corporate bonds10%
- State and local bonds3%
- U.S. government and agency bonds2%
- Cash15%
How many clients does Rodgers & Associates have?
Rodgers & Associates has 997 clients and manages $1.63 billion for them, as of March 2026. They include 549 high-net-worth individuals, 445 individual clients and 3 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does Rodgers & Associates offer?
Rodgers & Associates provides financial planning, portfolio management for individuals and small businesses, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Rodgers & Associates charge?
Rodgers & Associates charges 0.50%–1.25% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: RODGERS & ASSOCIATES, LTD. FORM ADV PART 2A, filed 30 March 2026
Which custodians does Rodgers & Associates use?
Rodgers & Associates’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $1.28B and Fidelity Brokerage Services LLC (Smithfield, RI), with $323M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does Rodgers & Associates have?
Rodgers & Associates has 9 investment adviser representatives registered with state securities authorities, out of 21 employees, and 10 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Rodgers & Associates invest in?
At the end of its last fiscal year, Rodgers & Associates’ separately managed accounts held 69% registered funds (mutual funds, ETFs, BDCs), 15% cash and equivalents, 10% investment grade corporate bonds, 3% state and local bonds, 2% U.S. government and agency bonds and 1% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Rodgers & Associates?
Rodgers & Associates is owned through a chain of holding companies by Kingfisher Holding, L.P., Ohcp VI Enzo Aggregator, L.P. and T-IX Kraken Co-Invest, LP. Its direct owner is Bluespring Wealth Partners, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does Rodgers & Associates get paid?
Rodgers & Associates is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Rodgers & Associates?
Rodgers & Associates’ main office is at 2025 Lititz Pike, Lancaster, PA 17601. Its phone number is 717-560-3800. Its website is rodgersassociates.com.