RHS Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, educational seminars, education planning, estate planning, insurance, philanthropic planning, and tax planning.
RHS Financial reports 136 clients. They include 75 individual clients, 58 high-net-worth individuals, and 2 corporations and other businesses. Of its assets, 95.7% ($210M across 448 accounts) are managed with discretion; $9.46M across 3 accounts are not. Of its clients, 2% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 55% | 17% |
| High-net-worth individuals | 43% | 78% |
| Charitable organizations | <1% | 4% |
| Corporations and other businesses | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 75 | $38.2M | 17.4% | $510K |
| High-net-worth individuals | 58 | $172M | 78.2% | $2.96M |
| Charitable organizations | Fewer than 5 | $9.21M | 4.2% | $9.21M |
| Corporations and other businesses | Fewer than 5 | $488K | 0.2% | $244K |
| Total | 136 | $220M | 100% | — |
- Clients
- 75
- Regulatory AUM
- $38.2M
- AUM share
- 17.4%
- Avg. per client
- $510K
- Clients
- 58
- Regulatory AUM
- $172M
- AUM share
- 78.2%
- Avg. per client
- $2.96M
- Clients
- Fewer than 5
- Regulatory AUM
- $9.21M
- AUM share
- 4.2%
- Avg. per client
- $9.21M
- Clients
- Fewer than 5
- Regulatory AUM
- $488K
- AUM share
- 0.2%
- Avg. per client
- $244K
Total
- Clients
- 136
- Regulatory AUM
- $220M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 2%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
RHS Financial is paid through a percentage of assets under management. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning and consultation
- Financial planning and consultation are included at no additional cost for clients receiving advisory services.
Risley Sams owns 75% or more of RHS Financial. The leadership team of RHS Financial includes Chief Compliance Officer Risley Sams. It has 2 employees.
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of RHS Financial, LLC
Risley Sams
Control person · since March 2009
RHS Financial’s regulatory assets grew from $148M (March 2021) to $220M (April 2026); clients fell from 147 to 136 and employees from 3 to 2.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $220M | 136 | 2 | 3 |
| Mar 2025March 2025 | $234M | 173 | 3 | 3 |
| Mar 2024March 2024 | $198M | 160 | 3 | 4 |
| Mar 2023March 2023 | $165M | 172 | 3 | 3 |
| May 2022May 2022 | $185M | 159 | 3 | 1 |
| Mar 2021March 2021 | $148M | 147 | 3 | 1 |
Besides its headquarters, RHS Financial has 2 offices (2 private residences, listed without an address), with 1 listed address in 1 state.
California · 1 listed address
- 4171 24th Street, Suite 101, San FranciscoHQ
Other business names
RHS Financial has reported 1 other business name to the SEC.
- RHS Financial, LLC
Contact and registration details
- Legal name
- RHS Financial, LLC
- Headquarters
- 4171 24th Street, Suite 101, San Francisco, CA 94114
- Website
- rhsfinancial.com
- Phone
- 415-495-2900
- @rhs-financial
- SEC file
- 801-112686
- Founded
- 2009
- Structure
- California LLC
- Fiscal year end
- December
RHS Financial’s named custodians for separately managed accounts include Charles Schwab ($164M, 74%), Interactive Brokers ($55.4M, 25%) and Utah Educational Savings Plan ($1.08M, 0%). RHS Financial has custody of $25.2M for 40 clients.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $164M74%
- Interactive BrokersInteractive Brokers LLC · Greenwich, CT · $55.4M25%
- OtherUtah Educational Savings Plan, Nationwide Securities1%
At year end, RHS Financial’s separately managed accounts were mostly in funds (81%) and cash (10%). Its reported 13F holdings for the quarter ended 30 June 2026 total $248M across 165 positions; the largest are Schwab Strategic TR (4.7%), Vanguard Index Fds (4.5%) and Schwab Strategic TR (3.7%).
What the accounts hold
- Stocks9%
- Funds81%
- Cash10%
How many clients does RHS Financial have?
RHS Financial has 136 clients and manages $220 million for them, as of April 2026. They include 75 individual clients, 58 high-net-worth individuals, and 2 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 April 2026
What services does RHS Financial offer?
RHS Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, educational seminars, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does RHS Financial use?
RHS Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $164M, Interactive Brokers LLC (Greenwich, CT), with $55.4M, Utah Educational Savings Plan (Salt Lake City, UT), with $1.08M and Nationwide Securities, LLC (Columbus, OH), with $180K. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 April 2026
How many financial advisors does RHS Financial have?
RHS Financial has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does RHS Financial invest in?
At the end of its last fiscal year, RHS Financial’s separately managed accounts held 81% registered funds (mutual funds, ETFs, BDCs), 10% cash and equivalents and 9% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns RHS Financial?
RHS Financial’s direct owner is Risley Sams (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 16 April 2026
How does RHS Financial get paid?
RHS Financial is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact RHS Financial?
RHS Financial’s main office is at 4171 24th Street, Suite 101, San Francisco, CA 94114. Its phone number is 415-495-2900. Its website is rhsfinancial.com.
