RFG Holdings provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, estate planning, and insurance. Financial planning was provided to 26–50 clients last fiscal year.
RFG Holdings reports 446 clients. They include 266 individual clients, 147 high-net-worth individuals, and 31 corporations and other businesses. Of its assets, 100.0% ($477M across 1,345 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 60% | 13% |
| High-net-worth individuals | 33% | 83% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | 7% | 4% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 266 | $63.6M | 13.3% | $239K |
| High-net-worth individuals | 147 | $395M | 82.8% | $2.69M |
| Charitable organizations | 2 | $877K | 0.2% | $439K |
| Corporations and other businesses | 31 | $17.5M | 3.7% | $563K |
| Total | 446 | $477M | 100% | $1.07M |
- Clients
- 266
- Regulatory AUM
- $63.6M
- AUM share
- 13.3%
- Avg. per client
- $239K
- Clients
- 147
- Regulatory AUM
- $395M
- AUM share
- 82.8%
- Avg. per client
- $2.69M
- Clients
- 2
- Regulatory AUM
- $877K
- AUM share
- 0.2%
- Avg. per client
- $439K
- Clients
- 31
- Regulatory AUM
- $17.5M
- AUM share
- 3.7%
- Avg. per client
- $563K
Total
- Clients
- 446
- Regulatory AUM
- $477M
- AUM share
- 100%
- Avg. per client
- $1.07M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
RFG Holdings charges 0.90%–1.75% a year for its Wealth management services. The whole portfolio is charged at the rate of its band. The fee is billed in arrears, is negotiable and has a $5,000 annual minimum. The brochure also prices 3 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$500K | 1.75% |
| $500K–$750K | 1.50% |
| $750K–$1M | 1.25% |
| $1M–$3M | 1.10% |
| $3M–$5M | 1.00% |
| $5M and above | 0.90% |
Fee details and sources
Other fees
- Investment management only
- Annual fee of 1.50% of assets under management for clients who want investment management without financial planning or retirement consulting.
- Portfolio consulting
- Annual fee up to 1.00% of portfolio assets, or a fixed annual fee up to $5,000 in certain circumstances; negotiable, billed quarterly.
- Stand-alone financial planning
- Fixed fee up to $5,000, 50% due in advance and 50% on delivery of the plan; negotiable depending on scope and complexity.
Christopher Robinson owns 50% to 75% of RFG Holdings. The leadership team of RFG Holdings includes President Ryan Schroer. It has 9 employees, 4 of them in advisory roles.
Leadership
Ryan SchroerPresident / Partner
Emilio GonzalezPartner
Michael LemichPartner- Christopher RobinsonCEO / Partner / CCO
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
Staff
- 9 employees
- 4 in advisory functions
- 4 state-registered reps
- 1 insurance agent
- Owns 50% to 75% of RFG Holdings Inc.
Christopher Robinson
Control person · since July 2014
- Owns 10% to 25% of RFG Holdings Inc.
Emilio Gonzalez
since June 2022
- Owns 10% to 25% of RFG Holdings Inc.
Michael Lemich
since June 2022
- Owns 10% to 25% of RFG Holdings Inc.
Ryan Schroer
since March 2025
RFG Holdings’ regulatory assets grew 2.7× from $174M (February 2021) to $477M (May 2026); clients rose from 200 to 446 and employees from 6 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $477M | 446 | 9 | 1 |
| February 2025 | $371M | 392 | 7 | 1 |
| July 2024 | $273M | 354 | 6 | 1 |
| June 2023 | $229M | 306 | 7 | 1 |
| June 2022 | $207M | 270 | 6 | 1 |
| February 2021 | $174M | 200 | 6 | 1 |
Besides its headquarters, RFG Holdings has 0 offices, with 1 listed address in Texas.
Texas · 1 listed address
- 130 Old Town BLVD. South, Suite 100, ArgyleHQ
Contact and registration details
- Legal name
- RFG Holdings Inc.
- Headquarters
- 130 Old Town BLVD. South, Suite 100, Argyle, TX 76226
- Website
- rfgwealthadvisory.com
- Phone
- 940-464-4104
- SEC file
- 801-112697
- Founded
- 2015
- Structure
- Texas corporation
- Fiscal year end
- December
RFG Holdings uses Charles Schwab ($474M) as custodian for its separately managed accounts. RFG Holdings has custody of $477M in client assets for 415 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $474M100%
At year end, RFG Holdings’ separately managed accounts were mostly in stocks (92%). Its reported 13F holdings for the quarter ended 30 June 2026 total $477M across 87 positions; the largest are Vanguard Index Fds (27.1%), Invesco Qqq TR (9.8%) and Pimco ETF TR (8.7%).
What the accounts hold
- Stocks92%
- Funds8%
- Bonds1%
Reported 13F holdings
- $477M
- Reported 13F value
- 87
- Positions
- 72.1%
- In the 10 largest
- +20.1%
- Value vs. prior quarter
- Vanguard Index Fds · S&P 500 ETF Shs27.1%
- Invesco Qqq TR · Unit Ser 19.8%
- Pimco ETF TR · Multisector BD8.7%
- SPDR Series Trust · ST Port High ETF5.0%
- Vanguard Index Fds · Mid Cap ETF4.2%
- Vanguard Index Fds · Small CP ETF3.9%
- Invesco Exch Traded FD TR II · Kbw BK ETF3.5%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt3.4%
- Vanguard Scottsdale Fds · Lg-term Cor BD3.2%
- Vanguard Scottsdale Fds · Int-term Corp.3.2%
Together, the ten largest are 72.1% of reported value.
How many clients does RFG Holdings have?
RFG Holdings has 446 clients and manages $477 million for them, as of May 2026. They include 266 individual clients, 147 high-net-worth individuals, and 31 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 11 May 2026
What services does RFG Holdings offer?
RFG Holdings provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, estate planning, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does RFG Holdings charge?
RFG Holdings charges 0.90%–1.75% a year for its Wealth management services. The whole portfolio is charged at the rate of its band. The fee is billed in arrears, is negotiable and has a $5,000 annual minimum.
Source: RFG WEALTH MANAGEMENT - PART 2 BROCHURE, filed 7 October 2026
Which custodians does RFG Holdings use?
RFG Holdings’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $474M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 11 May 2026
How many financial advisors does RFG Holdings have?
RFG Holdings has 4 investment adviser representatives registered with state securities authorities, out of 9 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does RFG Holdings invest in?
At the end of its last fiscal year, RFG Holdings’ separately managed accounts held 92% exchange-traded equities, 8% registered funds (mutual funds, ETFs, BDCs) and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns RFG Holdings?
RFG Holdings’ direct owners are Christopher Robinson (50% to 75%), Emilio Gonzalez (10% to 25%), Michael Lemich (10% to 25%) and Ryan Schroer (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 11 May 2026
How does RFG Holdings get paid?
RFG Holdings is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact RFG Holdings?
RFG Holdings’ main office is at 130 Old Town BLVD. South, Suite 100, Argyle, TX 76226. Its phone number is 940-464-4104. Its website is rfgwealthadvisory.com.