Rede Wealth provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Rede Wealth reports 224 clients. They include 165 individual clients, 54 high-net-worth individuals, and 3 corporations and other businesses. Of its assets, 71.6% ($248M across 349 accounts) are managed with discretion; $98.4M across 151 accounts are not. A wrap fee program the firm both sponsors and manages holds $6.02M. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 74% | 13% |
| High-net-worth individuals | 24% | 86% |
| Pooled investment vehicles | <1% | <1% |
| Charitable organizations | <1% | 0% |
| Corporations and other businesses | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 165 | $44.8M | 12.9% | $272K |
| High-net-worth individuals | 54 | $298M | 86.1% | $5.52M |
| Pooled investment vehicles | 1 | $2.69M | 0.8% | $2.69M |
| Charitable organizations | Fewer than 5 | $0 | 0.0% | $0 |
| Corporations and other businesses | Fewer than 5 | $442K | 0.1% | $147K |
| Total | 224 | $346M | 100% | — |
- Clients
- 165
- Regulatory AUM
- $44.8M
- AUM share
- 12.9%
- Avg. per client
- $272K
- Clients
- 54
- Regulatory AUM
- $298M
- AUM share
- 86.1%
- Avg. per client
- $5.52M
- Clients
- 1
- Regulatory AUM
- $2.69M
- AUM share
- 0.8%
- Avg. per client
- $2.69M
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- $0
- Clients
- Fewer than 5
- Regulatory AUM
- $442K
- AUM share
- 0.1%
- Avg. per client
- $147K
Total
- Clients
- 224
- Regulatory AUM
- $346M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Rede Wealth charges 0.30%–1.25% a year for its Investment Management Fees. The fee is billed in advance and is negotiable.
Fee details and sources
Matthew Dawson owns 25% to 50% of Rede Wealth. Stephen McNaughton is CEO; the leadership team includes Chief Operating Officer Matthew Dawson and Chief Compliance Officer Jean Carlin. It has 4 employees, 2 of them in advisory roles.
Leadership
- Stephen McNaughtonChief Executive Officer
- Matthew DawsonMember and Chief Operating Officer
- Jean CarlinChief Compliance Officer
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
- Matthew H Dawson
- Stephen James McNaughton
Staff
- 4 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 25% to 50% of Rede Wealth, LLC
Matthew Dawson
Control person · since January 2015
- Owns 25% to 50% of Rede Wealth, LLC
Leviathan Capital Ventures, LLC
Control person · since January 2015
- Owns 75% or more of Leviathan Capital Ventures, LLC
Stephen McNaughton
Control person · since January 2015
Rede Wealth’s regulatory assets grew 1.8× from $194M (March 2021) to $346M (February 2026); clients were 224 in both filings and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $346M | 224 | 4 | 1 |
| March 2025 | $313M | 221 | 4 | 1 |
| February 2024 | $262M | 222 | 4 | 1 |
| March 2023 | $239M | 220 | 4 | 1 |
| April 2022 | $246M | 202 | 4 | 1 |
| March 2021 | $194M | 216 | 4 | 1 |
Besides its headquarters, Rede Wealth has 0 offices, with 1 listed address in Virginia.
Virginia · 1 listed address
- 600 Peter Jefferson Parkway, Suite 250, CharlottesvilleHQ
Contact and registration details
- Legal name
- Rede Wealth, LLC
- Headquarters
- 600 Peter Jefferson Parkway, Suite 250, Charlottesville, VA 22911
- Website
- redewealth.com
- Phone
- 434-974-3500
- SEC file
- 801-80719
- Founded
- 2015
- Structure
- Delaware LLC
- Fiscal year end
- December
Rede Wealth uses Charles Schwab ($340M) as custodian for its separately managed accounts. Rede Wealth has custody of $118M in client assets for 62 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $340M100%
At year end, Rede Wealth’s separately managed accounts were mostly in stocks (68%) and funds (24%). Its reported 13F holdings for the quarter ended 30 June 2026 total $302M across 117 positions; the largest are Berkshire Hathaway Inc. Del (51.6%), Apple Inc. (4.5%) and iShares TR (3.6%).
What the accounts hold
- Stocks68%
- Funds24%
- Registered funds23%
- Pooled vehicles1%
- Cash8%
Reported 13F holdings
- $302M
- Reported 13F value
- 117
- Positions
- 73.5%
- In the 10 largest
- +8.6%
- Value vs. prior quarter
- Berkshire Hathaway Inc. Del · CL A51.6%
- Apple Inc.4.5%
- iShares TR · Core S&P Ttl Stk3.6%
- Johnson & Johnson3.1%
- iShares TR · Core S&P500 ETF2.9%
- Amazon Com Inc.1.9%
- Applied Matls Inc.1.7%
- Berkshire Hathaway Inc. Del · CL B New1.6%
- Fidelity Merrimack Str TR · Total BD ETF1.4%
- State Str SPDR S&P 500 ETF T · TR Unit1.3%
Together, the ten largest are 73.5% of reported value.
How many clients does Rede Wealth have?
Rede Wealth has 224 clients and manages $346 million for them, as of February 2026. They include 165 individual clients, 54 high-net-worth individuals, and 3 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 February 2026
What services does Rede Wealth offer?
Rede Wealth provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Rede Wealth charge?
Rede Wealth charges 0.30%–1.25% a year for its Investment Management Fees. The fee is billed in advance and is negotiable.
Source: REDE WEALTH, LLC DISCLOSURE BROCHURE, filed 24 February 2026
Which custodians does Rede Wealth use?
Rede Wealth’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $340M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 February 2026
How many financial advisors does Rede Wealth have?
Rede Wealth has 2 investment adviser representatives registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Rede Wealth invest in?
At the end of its last fiscal year, Rede Wealth’s separately managed accounts held 68% exchange-traded equities, 23% registered funds (mutual funds, ETFs, BDCs), 8% cash and equivalents and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Rede Wealth?
Rede Wealth is owned through a holding company by Stephen McNaughton. Its direct owners are Matthew Dawson and Leviathan Capital Ventures, LLC, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 24 February 2026
How does Rede Wealth get paid?
Rede Wealth is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Rede Wealth registered with the SEC?
Yes, Rede Wealth has been registered with the SEC as an investment adviser since 2 January 2015. Its CRD number is 173346 and its SEC file number is 801-80719.
Source: Form ADV Part 1A, Item 1, filed 24 February 2026; IAPD firm record
How do I contact Rede Wealth?
Rede Wealth’s main office is at 600 Peter Jefferson Parkway, Suite 250, Charlottesville, VA 22911. Its phone number is 434-974-3500. Its website is redewealth.com.