Red Reef Advisors provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 26–50 clients last fiscal year.
Red Reef Advisors reports 91 clients. They include 44 individual clients, 43 high-net-worth individuals, and 2 pension and profit-sharing plans. Of its assets, 89.1% ($120M across 321 accounts) are managed with discretion; $14.7M across 2 accounts are not. It advised 3 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 48% | 12% |
| High-net-worth individuals | 47% | 77% |
| Pension and profit-sharing plans | 2% | 11% |
| Charitable organizations | 2% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 44 | $15.9M | 11.8% | $362K |
| High-net-worth individuals | 43 | $104M | 77.0% | $2.42M |
| Pension and profit-sharing plans | Fewer than 5 | $14.7M | 10.9% | $7.34M |
| Charitable organizations | Fewer than 5 | $469K | 0.3% | $235K |
| Total | 91 | $135M | 100% | — |
- Clients
- 44
- Regulatory AUM
- $15.9M
- AUM share
- 11.8%
- Avg. per client
- $362K
- Clients
- 43
- Regulatory AUM
- $104M
- AUM share
- 77.0%
- Avg. per client
- $2.42M
- Clients
- Fewer than 5
- Regulatory AUM
- $14.7M
- AUM share
- 10.9%
- Avg. per client
- $7.34M
- Clients
- Fewer than 5
- Regulatory AUM
- $469K
- AUM share
- 0.3%
- Avg. per client
- $235K
Total
- Clients
- 91
- Regulatory AUM
- $135M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 3
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Red Reef Advisors charges up to 2.00% a year for its Portfolio Management Fees. The fee is billed in arrears and is negotiable. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Consulting and Monitoring
- Monitoring of assets held elsewhere, charged up to 2% a year of the assets monitored, or a fixed fee of $1,500 to $50,000.
- Financial Planning
- One-time financial plan on a fixed fee of $1,500 to $15,000, or hourly at $150 to $500; billed in arrears on completion.
- Qualified and ERISA Plan Consulting
- Plan consulting is one fee covering advice and management, charged up to 2% a year of plan assets, or a fixed fee of $1,500 to $50,000 a year.
Red Reef Capital LLC owns 75% or more of Red Reef Advisors and is in turn owned by Jesse Cordoba (75% or more). The leadership team of Red Reef Advisors includes Chief Compliance Officer Jesse Cordoba. It has 3 employees.
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of Red Reef Advisors LLC
Red Reef Capital LLC
Control person · since January 2015
- Owns 75% or more of Red Reef Capital LLC
Jesse Cordoba
Control person · since January 2015
Red Reef Advisors’ regulatory assets grew from $125M (June 2025) to $135M (July 2026); clients fell from 98 to 91 and employees were 3 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jul 2026July 2026 | $135M | 91 | 3 | 2 |
| Jun 2025June 2025 | $125M | 98 | 3 | 2 |
Besides its headquarters, Red Reef Advisors has 1 office, with 2 listed addresses across 2 states.
Florida · 1 listed address
- 150 E Palmetto Park RD, Ste 800, Boca RatonHQ
North Carolina · 1 listed address
- 101 Glen Lennox Drive, Chapel Hill
Contact and registration details
- Legal name
- Red Reef Advisors LLC
- Headquarters
- 150 E Palmetto Park RD, Ste 800, Boca Raton, FL 33432
- Website
- redreefadvisors.com
- Phone
- 561-400-3285
- @red-reef-advisors-llc
- SEC file
- 801-132745
- Structure
- Florida LLC
- Fiscal year end
- December
Red Reef Advisors’ named custodians for separately managed accounts are Charles Schwab ($120M, 89%) and Fidelity ($14.7M, 11%). Red Reef Advisors has custody of $1.49M for 5 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $120M89%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $14.7M11%
At year end, Red Reef Advisors’ separately managed accounts were mostly in funds (59%) and stocks (37%). Its reported 13F holdings for the quarter ended 30 June 2026 total $108M across 183 positions; the largest are Nvidia Corporation (4.9%), Eli Lilly & CO (3.1%) and Tesla Inc. (2.6%).
What the accounts hold
- Stocks37%
- Funds59%
- Registered funds58%
- Pooled vehicles1%
- Bonds1%
- Cash3%
How many clients does Red Reef Advisors have?
Red Reef Advisors has 91 clients and manages $135 million for them, as of July 2026. They include 44 individual clients, 43 high-net-worth individuals, and 2 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 July 2026
What services does Red Reef Advisors offer?
Red Reef Advisors provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Red Reef Advisors charge?
Red Reef Advisors charges up to 2.00% a year for its Portfolio Management Fees. The fee is billed in arrears and is negotiable.
Which custodians does Red Reef Advisors use?
Red Reef Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $120M and Fidelity Brokerage Services LLC (Smithfield, RI), with $14.7M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 July 2026
How many financial advisors does Red Reef Advisors have?
Red Reef Advisors has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Red Reef Advisors invest in?
At the end of its last fiscal year, Red Reef Advisors’ separately managed accounts held 58% registered funds (mutual funds, ETFs, BDCs), 37% exchange-traded equities, 3% cash and equivalents, 1% state and local bonds and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Red Reef Advisors?
Red Reef Advisors is owned through a holding company by Jesse Cordoba. Its direct owner is Red Reef Capital LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 16 July 2026
How does Red Reef Advisors get paid?
Red Reef Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Red Reef Advisors?
Red Reef Advisors’ main office is at 150 E Palmetto Park RD, Ste 800, Boca Raton, FL 33432. Its phone number is 561-400-3285. Its website is redreefadvisors.com.
