Proffitt & Goodson provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, estate planning, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
Proffitt & Goodson reports 299 clients. They include 170 high-net-worth individuals, 123 individual clients and 6 charitable organizations. Of its assets, 97.7% ($779M across 933 accounts) are managed with discretion; $18.5M across 38 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 41% | 4% |
| High-net-worth individuals | 57% | 91% |
| Pension and profit-sharing plans | Fewer than 5 | 2% |
| Charitable organizations | 2% | 3% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 123 | $30.9M | 3.9% | $251K |
| High-net-worth individuals | 170 | $723M | 90.6% | $4.25M |
| Pension and profit-sharing plans | Fewer than 5 | $15.4M | 1.9% | — |
| Charitable organizations | 6 | $27.8M | 3.5% | $4.63M |
| Corporations and other businesses | Fewer than 5 | $488K | 0.1% | — |
| Total | 299 | $798M | 100% | — |
- Clients
- 123
- Regulatory AUM
- $30.9M
- AUM share
- 3.9%
- Avg. per client
- $251K
- Clients
- 170
- Regulatory AUM
- $723M
- AUM share
- 90.6%
- Avg. per client
- $4.25M
- Clients
- Fewer than 5
- Regulatory AUM
- $15.4M
- AUM share
- 1.9%
- Avg. per client
- —
- Clients
- 6
- Regulatory AUM
- $27.8M
- AUM share
- 3.5%
- Avg. per client
- $4.63M
- Clients
- Fewer than 5
- Regulatory AUM
- $488K
- AUM share
- 0.1%
- Avg. per client
- —
Total
- Clients
- 299
- Regulatory AUM
- $798M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Proffitt & Goodson charges 1.00% a year for its Fees for portfolio management. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Continuous consulting
- Continuous consulting advice is billed as a percentage of holdings set in the client's written agreement, based on complexity.
- Wealth planning services
- Wealth planning is billed hourly, typically $300 to $400 per hour, in arrears monthly; no separate charge for planning under a portfolio management agreement.
Neil Goodson owns 50% to 75% of Proffitt & Goodson. The leadership team of Proffitt & Goodson includes Chief Compliance Officer Neil Goodson. It has 9 employees, 6 of them in advisory roles.
Staff
- 9 employees
- 6 in advisory functions
- 6 state-registered reps
- Owns 50% to 75% of Proffitt & Goodson Inc.
Neil Goodson
Control person · since July 2019
- Owns 25% to 50% of Proffitt & Goodson Inc.
David Goodson
Control person · since July 1986
- Owns 10% to 25% of Proffitt & Goodson Inc.
Michael Cermak
Control person · since January 2026
Proffitt & Goodson’s regulatory assets grew from $564M (March 2021) to $798M (April 2026); clients rose from 223 to 299 and employees were 9 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $798M | 299 | 9 | 1 |
| Mar 2025March 2025 | $680M | 278 | 8 | 1 |
| Apr 2024April 2024 | $600M | 253 | 8 | 1 |
| Mar 2023March 2023 | $531M | 252 | 8 | 1 |
| Mar 2022March 2022 | $615M | 232 | 8 | 1 |
| Mar 2021March 2021 | $564M | 223 | 9 | 1 |
Besides its headquarters, Proffitt & Goodson has 0 offices, with 1 listed address in 1 state.
Tennessee · 1 listed address
- 4800 Old Kingston Pike, Ste 200, KnoxvilleHQ
Contact and registration details
- Legal name
- Proffitt & Goodson Inc.
- Headquarters
- 4800 Old Kingston Pike, Ste 200, Knoxville, TN 37919-6424
- Website
- proffittgoodson.com
- Phone
- 865-584-1850
- @proffitt-&-goodson-inc.
- SEC file
- 801-28292
- Founded
- 1986
- Structure
- Tennessee corporation
- Fiscal year end
- December
Proffitt & Goodson’s named custodian for separately managed accounts is Charles Schwab ($753M). Proffitt & Goodson has custody of $305M for 260 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $753M100%
At year end, Proffitt & Goodson’s separately managed accounts were mostly in funds (80%) and stocks (10%). Its reported 13F holdings for the quarter ended 30 June 2026 total $728M across 298 positions; the largest are Vanguard Index Fds (16.3%), Vanguard Tax-managed Fds (11.5%) and Vanguard Index Fds (8.5%).
What the accounts hold
- Stocks10%
- Funds80%
- Bonds8%
- State and local bonds4%
- U.S. government and agency bonds3%
- Investment grade corporate bonds1%
- Cash1%
Filed values cover 99%. The neutral 1% gap has no reported category.
How many clients does Proffitt & Goodson have?
Proffitt & Goodson has 299 clients and manages $798 million for them, as of April 2026. They include 170 high-net-worth individuals, 123 individual clients and 6 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 15 April 2026
What services does Proffitt & Goodson offer?
Proffitt & Goodson provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, estate planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Proffitt & Goodson charge?
Proffitt & Goodson charges 1.00% a year for its Fees for portfolio management. The fee is billed in advance and is negotiable.
Source: PROFFITT & GOODSON FIRM DISCLOSURE BROCHURE, filed 15 April 2026
Which custodians does Proffitt & Goodson use?
Proffitt & Goodson’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $753M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 15 April 2026
How many financial advisors does Proffitt & Goodson have?
Proffitt & Goodson has 6 investment adviser representatives registered with state securities authorities, out of 9 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Proffitt & Goodson invest in?
At the end of its last fiscal year, Proffitt & Goodson’s separately managed accounts held 80% registered funds (mutual funds, ETFs, BDCs), 10% exchange-traded equities, 4% state and local bonds, 3% U.S. government and agency bonds, 1% investment grade corporate bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Proffitt & Goodson?
Proffitt & Goodson’s direct owners are David Goodson (25% to 50%), Neil Goodson (50% to 75%) and Michael Cermak (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 15 April 2026
How does Proffitt & Goodson get paid?
Proffitt & Goodson is paid through a percentage of assets under management, hourly charges and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Proffitt & Goodson?
Proffitt & Goodson’s main office is at 4800 Old Kingston Pike, Ste 200, Knoxville, TN 37919-6424. Its phone number is 865-584-1850. Its website is proffittgoodson.com.