Polaris Investment Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Polaris Investment Advisors reports 138 clients. They include 89 individual clients and 49 high-net-worth individuals. Of its assets, 99.0% ($215M across 294 accounts) are managed with discretion; $2.14M across 1 account is not. It advised 9 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 64% | 19% |
| High-net-worth individuals | 36% | 63% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | Fewer than 5 | <1% |
| Corporations and other businesses | Fewer than 5 | 17% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 89 | $40.3M | 18.6% | $453K |
| High-net-worth individuals | 49 | $136M | 62.7% | $2.78M |
| Pension and profit-sharing plans | Fewer than 5 | $2.14M | 1.0% | — |
| Charitable organizations | Fewer than 5 | $1.66M | 0.8% | — |
| Corporations and other businesses | Fewer than 5 | $36.9M | 17.0% | — |
| Total | 138 | $217M | 100% | — |
- Clients
- 89
- Regulatory AUM
- $40.3M
- AUM share
- 18.6%
- Avg. per client
- $453K
- Clients
- 49
- Regulatory AUM
- $136M
- AUM share
- 62.7%
- Avg. per client
- $2.78M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.14M
- AUM share
- 1.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $1.66M
- AUM share
- 0.8%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $36.9M
- AUM share
- 17.0%
- Avg. per client
- —
Total
- Clients
- 138
- Regulatory AUM
- $217M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 9
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Polaris Investment Advisors charges 0.70%–1.25% a year for its Wealth Management Services. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Standalone financial planning
- Hourly fees of $250 to $500, or for ongoing service a $2,500 onboarding fee and a $500 yearly platform fee.
Michael Gore owns 75% or more of Polaris Investment Advisors. The leadership team of Polaris Investment Advisors includes Chief Compliance Officer Michael Gore. It has 4 employees, 2 of them in advisory roles.
Leadership
Michael GoreManaging Member and Chief Compliance Officer
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 2 in advisory functions
- 2 state-registered reps
- 1 insurance agent
- Owns 75% or more of Polaris Investment Advisors, LLC
Michael Gore
Control person · since November 2022
Polaris Investment Advisors’ regulatory assets grew from $156M (May 2023) to $217M (January 2026); clients were 138 in both filings and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| January 2026 | $217M | 138 | 4 | 2 |
| April 2025 | $178M | 140 | 3 | 2 |
| February 2024 | $171M | 144 | 3 | 2 |
| May 2023 | $156M | 145 | 4 | 1 |
Besides its headquarters, Polaris Investment Advisors has 1 office (1 private residence, listed without an address), with 1 listed address in Massachusetts.
Massachusetts · 1 listed address
- 615 Concord Street, Suite 5, FraminghamHQ
Contact and registration details
- Legal name
- Polaris Investment Advisors, LLC
- Headquarters
- 615 Concord Street, Suite 5, Framingham, MA 01702
- Website
- polarisadv.com
- Phone
- 508-481-2299
- SEC file
- 801-127125
- Structure
- New Hampshire LLC
- Fiscal year end
- December
Polaris Investment Advisors uses Fidelity ($217M) as custodian for its separately managed accounts. Polaris Investment Advisors has custody of $27.6M in client assets for 21 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $217M100%
At year end, Polaris Investment Advisors’ separately managed accounts were mostly in stocks (71%) and funds (23%). Its reported 13F holdings for the quarter ended 30 June 2026 total $156M across 78 positions; the largest are iShares TR (15.4%), iShares TR (7.0%) and iShares TR (6.3%).
What the accounts hold
- Stocks71%
- Funds23%
- Bonds1%
- Cash5%
Reported 13F holdings
- $156M
- Reported 13F value
- 78
- Positions
- 58.0%
- In the 10 largest
- +13.8%
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF15.4%
- iShares TR · S&P 500 Grwt ETF7.0%
- iShares TR · Core Univrsl Usd6.3%
- Blackrock ETF Trust · iShares US Equit6.0%
- iShares TR · S&P 500 Val ETF5.5%
- iShares Inc. · Core MSCI Emkt4.5%
- Alphabet Inc. · Cap Stk CL A4.2%
- Blackrock ETF Trust · Isha I IN TE ETF3.2%
- iShares TR · Eafe Grwth ETF3.0%
- iShares TR · Eafe Value ETF3.0%
Together, the ten largest are 58.0% of reported value.
How many clients does Polaris Investment Advisors have?
Polaris Investment Advisors has 138 clients and manages $217 million for them, as of January 2026. They include 89 individual clients and 49 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 January 2026
What services does Polaris Investment Advisors offer?
Polaris Investment Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Polaris Investment Advisors charge?
Polaris Investment Advisors charges 0.70%–1.25% a year for its Wealth Management Services. The fee is billed in advance and is negotiable.
Which custodians does Polaris Investment Advisors use?
Polaris Investment Advisors’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $217M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 January 2026
How many financial advisors does Polaris Investment Advisors have?
Polaris Investment Advisors has 2 investment adviser representatives registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Polaris Investment Advisors invest in?
At the end of its last fiscal year, Polaris Investment Advisors’ separately managed accounts held 71% exchange-traded equities, 23% registered funds (mutual funds, ETFs, BDCs), 5% cash and equivalents and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Polaris Investment Advisors?
Polaris Investment Advisors’ direct owner is Michael Gore (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 January 2026
How does Polaris Investment Advisors get paid?
Polaris Investment Advisors is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Polaris Investment Advisors registered with the SEC?
Yes, Polaris Investment Advisors has been registered with the SEC as an investment adviser since 3 January 2023. Its CRD number is 324093 and its SEC file number is 801-127125.
Source: Form ADV Part 1A, Item 1, filed 30 January 2026; IAPD firm record
How do I contact Polaris Investment Advisors?
Polaris Investment Advisors’ main office is at 615 Concord Street, Suite 5, Framingham, MA 01702. Its phone number is 508-481-2299. Its website is polarisadv.com.