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Point B Planning

Wealth managementRIA

Katonah, NYCRD 172961Updated

Point B Planning is an investment adviser based in Katonah, NY, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $114 million, as filed on 30 March 2026.

97
Clients
$1.06M
AUM per individual client
2
Advisory staff
1
Offices
0.65–1.00%
Annual fee

From Form ADV filed 30 March 2026SEC record

Services and clients

Point B Planning provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers. Financial planning was provided to 26–50 clients last fiscal year.

Point B Planning reports 97 clients. They include 71 individual clients and 26 high-net-worth individuals. Of its assets, 79.3% ($90.3M across 267 accounts) are managed with discretion; $23.6M across 8 accounts are not.

Clients and assets by client type
Clients97 clients reported
Assets$114M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)73%23%
High-net-worth individuals27%67%
Pension and profit-sharing plansFewer than 57%
Charitable organizationsFewer than 53%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
71
Regulatory AUM
$26M
AUM share
22.9%
Avg. per client
$367K
High-net-worth individuals
Clients
26
Regulatory AUM
$76.3M
AUM share
67.0%
Avg. per client
$2.93M
Pension and profit-sharing plans
Clients
Fewer than 5
Regulatory AUM
$8.32M
AUM share
7.3%
Avg. per client
—
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$3.22M
AUM share
2.8%
Avg. per client
—

Total

Clients
97
Regulatory AUM
$114M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
26–50

Fees and minimums

Point B Planning charges 0.65%–1.00% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in arrears. The brochure also prices 2 other services, listed under fee details.

$0–$1M1.00%
$1M–$3M0.85%
$3M and above0.65%
Fee details and sources

Other fees

Financial Planning Services
Hourly at $200, or a fixed fee of $500 to $5,000; ongoing planning support is a fixed annual fee of $900 to $5,000.
Retirement Plan Advisory Services
Blended schedule from 0.60% on the first $1,000,000 down to 0.25% above $10,000,000, with a $300 quarterly minimum.

Ownership and people

Richard Rebori owns 25% to 50% of Point B Planning. The leadership team of Point B Planning includes Chief Compliance Officer Jeffrey Wund. It has 3 employees, 2 of them in advisory roles.

Leadership

Investment adviser representatives

2 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 3 employees
  • 2 in advisory functions
  • 2 state-registered reps
Who owns the firm
Point B Planning, LLC· the adviser
  • Richard Rebori

    Control person · since August 2014

    Owns 25% to 50% of Point B Planning, LLC
  • Michael Tom

    Control person · since June 2015

    Owns 25% to 50% of Point B Planning, LLC
  • Jeffrey Wund

    Control person · since April 2018

    Owns 25% to 50% of Point B Planning, LLC

Growth and acquisitions

Point B Planning’s regulatory assets grew 2.3× from $49.6M (March 2021) to $114M (March 2026); clients rose from 62 to 97 and employees were 3 in both filings.

By annual filing
Measure
Figures from each annual filing
Point B Planning figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
March 2026$114M9731
March 2025$87.5M9031
March 2024$73.7M8431
March 2023$58.2M7931
March 2022$61.4M7331
March 2021$49.6M6231

Offices and registration details

Besides its headquarters, Point B Planning has 0 offices, with 1 listed address in New York.

Listed office addresses in New York
Katonah

New York · 1 listed address

  • 23 Parkway, 2nd Floor, KatonahHQ

Contact and registration details

Legal name
Point B Planning, LLC
Headquarters
23 Parkway, 2nd Floor, Katonah, NY 10536
Website
atwob.com
SEC file
801-118588
Structure
New York LLC
Fiscal year end
December

Custodians

Point B Planning uses Charles Schwab ($24.2M) as custodian for its separately managed accounts. Point B Planning does not have custody of client assets.

Reported separately managed account assets by custodian
$24.2M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $24.2M100%

Investments and reported holdings

At year end, Point B Planning’s separately managed accounts were mostly in funds (85%) and stocks (11%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks11%
  • Funds85%
  • Bonds2%
  • Cash2%

Common questions

How many clients does Point B Planning have?

Point B Planning has 97 clients and manages $114 million for them, as of March 2026. They include 71 individual clients and 26 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026

What services does Point B Planning offer?

Point B Planning provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Point B Planning charge?

Point B Planning charges 0.65%–1.00% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in arrears.

Source: ATWOB DISCLOSURE BROCHURE - FORM ADV PART 2A & 2B & PRIVACY POLICY_ MARCH 26 2026, filed 30 March 2026

Which custodians does Point B Planning use?

Point B Planning’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $24.2M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026

How many financial advisors does Point B Planning have?

Point B Planning has 2 investment adviser representatives registered with state securities authorities, out of 3 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Point B Planning invest in?

At the end of its last fiscal year, Point B Planning’s separately managed accounts held 85% registered funds (mutual funds, ETFs, BDCs), 11% exchange-traded equities, 2% state and local bonds and 2% cash and equivalents.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Point B Planning?

Point B Planning’s direct owners are Richard Rebori, Michael Tom and Jeffrey Wund, each holding 50% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026

How does Point B Planning get paid?

Point B Planning is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Point B Planning?

Point B Planning’s main office is at 23 Parkway, 2nd Floor, Katonah, NY 10536. Its phone number is 914-302-3233. Its website is atwob.com.

Source: Form ADV Part 1A, Item 1.F, filed 30 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 30 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. ATWOB DISCLOSURE BROCHURE - FORM ADV PART 2A & 2B & PRIVACY POLICY_ MARCH 26 2026, submitted 30 March 2026.
  3. IAPD firm record, CRD 172961.
  4. SEC registered adviser data, annual Form ADV amendments filed 31 March 2021 to 30 March 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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