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Per Stirling Capital Management

Wealth managementRIA

Austin, TXCRD 151671Updated

Per Stirling Capital Management is an investment adviser based in Austin, TX, registered with the SEC since 2009. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $1.57 billion, as filed on 30 March 2026.

1,101
Clients
$1.36M
AUM per individual client
30
Advisory staff
2
Offices
See fees
Annual fee

From Form ADV filed 30 March 2026SEC record

Services and clients

Per Stirling Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, divorce planning, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.

Per Stirling Capital Management reports 1,101 clients. They include 603 individual clients, 471 high-net-worth individuals, and 27 corporations and other businesses. Of its assets, 100.0% ($1.57B across 3,766 accounts) are managed with discretion. It advised 90 clients without assets under management last fiscal year.

Clients and assets by client type
Clients1,101 clients reported
Assets$1.57B
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)55%18%
High-net-worth individuals43%75%
Charitable organizationsFewer than 5<1%
Corporations and other businesses2%6%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
603
Regulatory AUM
$286M
AUM share
18.3%
Avg. per client
$475K
High-net-worth individuals
Clients
471
Regulatory AUM
$1.18B
AUM share
75.1%
Avg. per client
$2.5M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$2.53M
AUM share
0.2%
Avg. per client
—
Corporations and other businesses
Clients
27
Regulatory AUM
$101M
AUM share
6.5%
Avg. per client
$3.75M

Total

Clients
1,101
Regulatory AUM
$1.57B
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
90
Private funds advised
0
Financial planning clients last fiscal year
101–250

Per Stirling Capital Management fees and minimums

Per Stirling Capital Management is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and other compensation. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.

Fee details and sources

Other fees

1031 Exchange Consulting
Consulting for 1031 Exchange recommendations is a fixed fee not to exceed 5% of the assets included in the recommendations, paid through the qualified intermediary.

Who owns Per Stirling Capital Management

John Osullivan owns 25% to 50% of Per Stirling Capital Management. The leadership team of Per Stirling Capital Management includes Chief Compliance Officer Amber Bell. It has 30 employees.

Leadership

  • Amber Bell
    Chief Compliance Officer
  • Carol Sheffield
    Chief Operations Officer
  • John Osullivan
    Managing Member
  • Robert Phipps
    Managing Member
  • Richard Jacobs
    Member

Investment adviser representatives

31 representatives listed in the SEC register as of 9 October 2026.

  • Matthew James Anderson
  • Deanna Lee Austin
  • Amber Jean Bell
  • Bradford Borman
  • John Robert Brem JR
  • Steven Allen Cartwright
  • Ronsey Chawla
  • Barton Lake Couch
  • Galen Trevor Gabourel
  • Alexander Richmond Hallum
  • Richard Leon Hallum JR
  • Rachel M. Hurley

Staff

  • 30 employees
  • 30 in advisory functions
  • 30 state-registered reps
  • 16 broker-dealer reps
  • 13 insurance agents
  • 1 soliciting firm
Ownership chain
Per Stirling Capital Management, LLC· the adviser
  • John Osullivan

    Control person · since September 2009

    Owns 25% to 50% of Per Stirling Capital Management, LLC
  • Robert Phipps

    Control person · since September 2009

    Owns 25% to 50% of Per Stirling Capital Management, LLC
  • Richard Jacobs

    since February 2015

    Owns 10% to 25% of Per Stirling Capital Management, LLC

Growth and acquisitions

Per Stirling Capital Management’s regulatory assets grew from $1.18B (March 2021) to $1.57B (March 2026); clients were 1,101 in both filings and employees fell from 35 to 30. In 2017, Spicewood Oaks Advisors (Couch Hallum Financial Group) joined it.

By annual filing
Measure
Figures from each annual filing
Per Stirling Capital Management figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
March 2026$1.57B1,101302
March 2025$1.39B1,022302
March 2024$1.21B1,000293
March 2023$1.18B1,054303
March 2022$1.37B1,090303
March 2021$1.18B1,145353

Firms that joined

  1. 20171 joined

    1. Spicewood Oaks Advisors (Couch Hallum Financial Group)
      No filed AUM

Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.

Offices and registration details

Besides its headquarters, Per Stirling Capital Management has 1 office, with 2 listed addresses in Texas.

Listed office addresses in Texas
Austin

Texas · 2 listed addresses

  • 4800 Bee Caves Road, AustinHQ
  • 4900 Spicewood Springs Road, Austin

Other business names

Per Stirling Capital Management has reported 3 other business names to the SEC.

  • Per Stirling
  • Per Stirling Group, LLC
  • Per Stirling Private Wealth

Contact and registration details

Legal name
Per Stirling Capital Management, LLC
Headquarters
4800 Bee Caves Road, Austin, TX 78746
SEC file
801-70707
Founded
2009
Structure
Texas LLC
Fiscal year end
December

Custodians

Per Stirling Capital Management uses Fidelity ($1.4B, 90%) and Charles Schwab ($155M, 10%) as custodians for its separately managed accounts. Per Stirling Capital Management has custody of $1.21B in client assets for 965 clients.

Reported separately managed account assets by custodian
$1.56B
named custodians
  • FidelityNational Financial Services LLC · Boston, MA · $1.4B90%
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $155M10%

Investments and reported holdings

At year end, Per Stirling Capital Management’s separately managed accounts were mostly in stocks (59%) and funds (24%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.05B across 334 positions; the largest are iShares TR (5.1%), Wisdomtree TR (3.0%) and Vanguard Tax-managed Fds (2.9%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks59%
  • Funds24%
  • Bonds4%
  • Cash12%
  • Other1%
    • The remaining 1% of our total regulatory assets under management (aum) is attributable to remaining asset types; each type accounts for less than 1% of our aum, but cumulatively they total 1%.1%

Reported 13F holdings

$1.05B
Reported 13F value
334
Positions
26.3%
In the 10 largest
+16.4%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. iShares TR · Core S&P500 ETF5.1%
  2. Wisdomtree TR · US Qtly Div Grt3.0%
  3. Vanguard Tax-managed Fds · Van FTSE Dev Mkt2.9%
  4. iShares TR · S&P 500 Grwt ETF2.7%
  5. Morgan Stanley ETF Trust · Eato VA Dura ETF2.6%
  6. Capital Group Dividend Value · Shs Creat Unit2.5%
  7. iShares TR · S&P 500 Val ETF2.2%
  8. Capital Group Growth ETF · Shs Creat Unit1.8%
  9. First TR Exchng Traded FD VI · Smith Opport Fxd1.7%
  10. First TR Exchange-traded FD · Inter Grade ETF1.7%

Together, the ten largest are 26.3% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 14 August 2026

Common questions

How many clients does Per Stirling Capital Management have?

Per Stirling Capital Management has 1,101 clients and manages $1.57 billion for them, as of March 2026. They include 603 individual clients, 471 high-net-worth individuals, and 27 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026

What services does Per Stirling Capital Management offer?

Per Stirling Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, divorce planning, education planning, estate planning, insurance, and tax planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

Which custodians does Per Stirling Capital Management use?

Per Stirling Capital Management’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $1.4B and Charles Schwab & Co., Inc. (San Francisco, CA), with $155M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026

How many financial advisors does Per Stirling Capital Management have?

Per Stirling Capital Management has 30 investment adviser representatives registered with state securities authorities, out of 30 employees, and 30 perform investment advisory functions. 16 employees are registered representatives of a broker-dealer and 13 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Per Stirling Capital Management invest in?

At the end of its last fiscal year, Per Stirling Capital Management’s separately managed accounts held 59% exchange-traded equities, 24% registered funds (mutual funds, ETFs, BDCs), 12% cash and equivalents, 4% U.S. government and agency bonds and 1% other. The 1% other category is described as: The Remaining 1% of Our Total Regulatory Assets Under Management (Aum) Is Attributable to Remaining Asset Types; Each Type Accounts for Less Than 1% of Our Aum, But Cumulatively They Total 1%.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Per Stirling Capital Management?

Per Stirling Capital Management’s direct owners are John Osullivan, Robert Phipps and Richard Jacobs, each holding 50% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026

How does Per Stirling Capital Management get paid?

Per Stirling Capital Management is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Per Stirling Capital Management registered with the SEC?

Yes, Per Stirling Capital Management has been registered with the SEC as an investment adviser since 28 October 2009. Its CRD number is 151671 and its SEC file number is 801-70707.

Source: Form ADV Part 1A, Item 1, filed 30 March 2026; IAPD firm record

How do I contact Per Stirling Capital Management?

Per Stirling Capital Management’s main office is at 4800 Bee Caves Road, Austin, TX 78746. Its phone number is 512-628-2300. Its website is perstirling.com.

Source: Form ADV Part 1A, Item 1.F, filed 30 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 30 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. 2026-03-30 PSCM FORM ADV PART 2A, submitted 30 March 2026.
  3. IAPD firm record, CRD 151671.
  4. SEC registered adviser data, annual Form ADV amendments filed 25 March 2021 to 30 March 2026. Items 1.F and 5.
  5. Form ADV-W withdrawals of the firms listed under Growth and acquisitions, each linked to its IAPD record, from the SEC's Form ADV-W data. Item 1.
  6. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  7. Form 13F-HR, filed 14 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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