Penobscot Wealth Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, educational seminars, and education planning. Financial planning was provided to 26–50 clients last fiscal year.
Penobscot Wealth Management reports 562 clients. They include 369 individual clients and 193 high-net-worth individuals. Of its assets, 99.9% ($544M across 1,809 accounts) are managed with discretion; $507K across 2 accounts are not. A wrap fee program the firm both sponsors and manages holds $471M. It advised 28 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 66% | 27% |
| High-net-worth individuals | 34% | 73% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 369 | $146M | 26.9% | $397K |
| High-net-worth individuals | 193 | $397M | 72.9% | $2.06M |
| Charitable organizations | Fewer than 5 | $1.24M | 0.2% | — |
| Total | 562 | $545M | 100% | — |
- Clients
- 369
- Regulatory AUM
- $146M
- AUM share
- 26.9%
- Avg. per client
- $397K
- Clients
- 193
- Regulatory AUM
- $397M
- AUM share
- 72.9%
- Avg. per client
- $2.06M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.24M
- AUM share
- 0.2%
- Avg. per client
- —
Total
- Clients
- 562
- Regulatory AUM
- $545M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 28
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Penobscot Wealth Management charges 0.40%–1.00% a year for its Wealth Management Services. The fee is billed in advance and is negotiable. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Financial planning is billed annually in year one at $4,800 to $7,200 by household assets excluding primary residence, negotiable; a waitlist applies.
- Retirement Plan Advisory Services
- Retirement plan advisory services are charged a flat rate of up to 0.50%, payable quarterly in arrears.
- UMS Financial Planning Services
- A one-time limited financial plan for University of Maine employees costs $100 paid upfront; the fee is non-negotiable and non-refundable.
James Bradley owns 50% to 75% of Penobscot Wealth Management. Craig Joncas is CEO; the leadership team includes Chief Investment Officer James Bradley. It has 12 employees, 7 of them in advisory roles.
Staff
- 12 employees
- 7 in advisory functions
- 7 state-registered reps
- Owns 50% to 75% of Penobscot Wealth Management
James Bradley
Control person · since August 2020
- Owns 25% to 50% of Penobscot Wealth Management
Craig Joncas
Control person · since August 2020
Penobscot Wealth Management’s regulatory assets grew 2.4× from $229M (July 2021) to $545M (April 2026); clients fell from 637 to 562 and employees rose from 8 to 12. In 2023, Portland Integritas Advisors joined it.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $545M | 562 | 12 | 2 |
| Jul 2025July 2025 | $435M | 796 | 11 | 2 |
| Jul 2024July 2024 | $405M | 796 | 12 | 2 |
| Jun 2023June 2023 | $331M | 776 | 11 | 2 |
| Feb 2022February 2022 | $282M | 689 | 8 | 2 |
| Jul 2021July 2021 | $229M | 637 | 8 | 2 |
Firms that joined
20231 joined
- Portland Integritas AdvisorsNo filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, Penobscot Wealth Management has 1 office, with 2 listed addresses in 1 state.
Maine · 2 listed addresses
- One Monument Square, Suite 501, PortlandHQ
- 74 Hammond Street, Bangor
Contact and registration details
- Legal name
- Penobscot Wealth Management
- Headquarters
- One Monument Square, Suite 501, Portland, ME 04101
- Website
- penobscotfa.com
- Phone
- 207-990-1901
- @penobscot-financial-advisors
- SEC file
- 801-108988
- Founded
- 2000
- Structure
- Maine corporation
- Fiscal year end
- December
Penobscot Wealth Management’s named custodians for separately managed accounts are Charles Schwab ($471M, 90%) and Tiaa-Cref Individual & Institutional Services ($52.7M, 10%). Penobscot Wealth Management has custody of $3.86M for 10 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $471M90%
- Tiaa-Cref Individual & Institutional ServicesTiaa-Cref Individual & Institutional Services, LLC · New York, NY · $52.7M10%
At year end, Penobscot Wealth Management’s separately managed accounts were mostly in funds (59%) and stocks (34%). Its reported 13F holdings for the quarter ended 30 June 2026 total $374M across 117 positions; the largest are SPDR Series Trust (18.5%), Dimensional ETF Trust (12.3%) and Vanguard Tax-managed Fds (12.0%).
What the accounts hold
- Stocks34%
- Funds59%
- Bonds3%
- U.S. government and agency bonds2%
- Investment grade corporate bonds1%
- Cash2%
Filed values cover 98%. The neutral 2% gap has no reported category.
How many clients does Penobscot Wealth Management have?
Penobscot Wealth Management has 562 clients and manages $545 million for them, as of April 2026. They include 369 individual clients and 193 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 April 2026
What services does Penobscot Wealth Management offer?
Penobscot Wealth Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, educational seminars, and education planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Penobscot Wealth Management charge?
Penobscot Wealth Management charges 0.40%–1.00% a year for its Wealth Management Services. The fee is billed in advance and is negotiable.
Which custodians does Penobscot Wealth Management use?
Penobscot Wealth Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $471M and Tiaa-Cref Individual & Institutional Services, LLC (New York, NY), with $52.7M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 April 2026
How many financial advisors does Penobscot Wealth Management have?
Penobscot Wealth Management has 7 investment adviser representatives registered with state securities authorities, out of 12 employees, and 7 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Penobscot Wealth Management invest in?
At the end of its last fiscal year, Penobscot Wealth Management’s separately managed accounts held 59% registered funds (mutual funds, ETFs, BDCs), 34% exchange-traded equities, 2% U.S. government and agency bonds, 2% cash and equivalents and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Penobscot Wealth Management?
Penobscot Wealth Management’s direct owners are James Bradley (50% to 75%) and Craig Joncas (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 27 April 2026
How does Penobscot Wealth Management get paid?
Penobscot Wealth Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Penobscot Wealth Management?
Penobscot Wealth Management’s main office is at One Monument Square, Suite 501, Portland, ME 04101. Its phone number is 207-990-1901. Its website is penobscotfa.com.