Peninsula Asset Management provides portfolio management for individuals and small businesses.
Peninsula Asset Management reports 185 clients. They include 108 individual clients and 77 high-net-worth individuals. Of its assets, 98.7% ($280M across 188 accounts) are managed with discretion; $3.74M across 2 accounts are not. A wrap fee program the firm both sponsors and manages holds $1.22M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 58% | 19% |
| High-net-worth individuals | 42% | 79% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | Fewer than 5 | 2% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 108 | $54.3M | 19.1% | $503K |
| High-net-worth individuals | 77 | $225M | 79.1% | $2.92M |
| Pension and profit-sharing plans | Fewer than 5 | $185K | 0.1% | — |
| Charitable organizations | Fewer than 5 | $4.92M | 1.7% | — |
| Total | 185 | $284M | 100% | — |
- Clients
- 108
- Regulatory AUM
- $54.3M
- AUM share
- 19.1%
- Avg. per client
- $503K
- Clients
- 77
- Regulatory AUM
- $225M
- AUM share
- 79.1%
- Avg. per client
- $2.92M
- Clients
- Fewer than 5
- Regulatory AUM
- $185K
- AUM share
- 0.1%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $4.92M
- AUM share
- 1.7%
- Avg. per client
- —
Total
- Clients
- 185
- Regulatory AUM
- $284M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
Peninsula Asset Management charges 0.50%–1.20% for its Peninsula fee schedule. The brochure does not state whether the rate is annual. The fee is billed in advance or in arrears.
Fee details and sources
William Middlebrooks owns 25% to 50% of Peninsula Asset Management. The leadership team of Peninsula Asset Management includes President Daniel Chappie and Chief Compliance Officer Brian Miller. It has 4 employees, 2 of them in advisory roles.
Leadership
- Daniel ChappieSenior Vice President
- William MiddlebrooksPresident
- Brian MillerSenior Vice President & Chief Compliance Officer
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
- Daniel Robert Chappie
- Brian Scott Miller
Staff
- 4 employees
- 2 in advisory functions
- 2 state-registered reps
- 2 soliciting firms
- Owns 25% to 50% of Peninsula Asset Management Inc
William Middlebrooks
Control person · since February 1982
- Owns 25% to 50% of Peninsula Asset Management Inc
Brian Miller
Control person · since April 1998
- Owns 25% to 50% of Peninsula Asset Management Inc
Daniel Chappie
Control person · since March 2004
Peninsula Asset Management’s regulatory assets grew from $255M (March 2021) to $284M (March 2026); clients were 185 in both filings and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $284M | 185 | 4 | 1 |
| Mar 2025March 2025 | $272M | 188 | 3 | 1 |
| Mar 2024March 2024 | $256M | 187 | 3 | 1 |
| Mar 2023March 2023 | $246M | 198 | 4 | 1 |
| Apr 2022April 2022 | $291M | 197 | 4 | 1 |
| Mar 2021March 2021 | $255M | 191 | 4 | 1 |
Besides its headquarters, Peninsula Asset Management has 0 offices, with 1 listed address in 1 state.
Florida · 1 listed address
- 1001 3rd Avenue West, Suite 220, BradentonHQ
Contact and registration details
- Legal name
- Peninsula Asset Management Inc
- Headquarters
- 1001 3rd Avenue West, Suite 220, Bradenton, FL 34205
- Website
- peninsulaasset.com
- Phone
- 941-748-8680
- SEC file
- 801-17065
- Founded
- 1982
- Structure
- Florida corporation
- Fiscal year end
- December
Peninsula Asset Management’s named custodian for separately managed accounts is Charles Schwab ($207M). Peninsula Asset Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $207M100%
At year end, Peninsula Asset Management’s separately managed accounts were mostly in stocks (58%) and bonds (20%). Its reported 13F holdings for the quarter ended 30 June 2026 total $209M across 54 positions; the largest are iShares TR (11.6%), iShares TR (7.4%) and Apple Inc. (7.3%).
What the accounts hold
- Stocks58%
- Funds15%
- Bonds20%
- U.S. government and agency bonds18%
- Investment grade corporate bonds2%
- Cash7%
Reported 13F holdings
- $209M
- Reported 13F value
- 54
- Positions
- 51.8%
- In the 10 largest
- +6.7%
- Value vs. prior quarter
- iShares TR · Core S&P Mcp ETF11.6%
- iShares TR · Core S&P Scp ETF7.4%
- Apple Inc.7.3%
- Alphabet Inc. · Cap Stk CL A5.2%
- WW Grainger Inc.3.7%
- Cintas Corp.3.4%
- Aflac Inc.3.3%
- Microsoft Corp.3.3%
- S&P Global Inc.3.3%
- Sherwin Williams CO3.2%
Together, the ten largest are 51.8% of reported value.
How many clients does Peninsula Asset Management have?
Peninsula Asset Management has 185 clients and manages $284 million for them, as of March 2026. They include 108 individual clients and 77 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026
What services does Peninsula Asset Management offer?
Peninsula Asset Management provides portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Peninsula Asset Management charge?
Peninsula Asset Management charges 0.50%–1.20% for its Peninsula fee schedule. The brochure does not state whether the rate is annual. The fee is billed in advance or in arrears.
Source: 2026 PENINSULA ASSET MANAGEMENT FORM ADV PARTS 2A, 2B & 3, filed 27 March 2026
Which custodians does Peninsula Asset Management use?
Peninsula Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $207M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026
How many financial advisors does Peninsula Asset Management have?
Peninsula Asset Management has 2 investment adviser representatives registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Peninsula Asset Management invest in?
At the end of its last fiscal year, Peninsula Asset Management’s separately managed accounts held 58% exchange-traded equities, 18% U.S. government and agency bonds, 15% registered funds (mutual funds, ETFs, BDCs), 7% cash and equivalents and 2% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Peninsula Asset Management?
Peninsula Asset Management’s direct owners are William Middlebrooks, Brian Miller and Daniel Chappie, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 27 March 2026
How does Peninsula Asset Management get paid?
Peninsula Asset Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Peninsula Asset Management?
Peninsula Asset Management’s main office is at 1001 3rd Avenue West, Suite 220, Bradenton, FL 34205. Its phone number is 941-748-8680. Its website is peninsulaasset.com.