Orcam Financial Group provides financial planning, portfolio management for individuals and small businesses, publishing newsletters, and educational seminars. Financial planning was provided to 51–100 clients last fiscal year.
Orcam Financial Group reports 120 high-net-worth individuals. Of its assets, 100.0% ($239M across 253 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| High-net-worth individuals | 100% | 100% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| High-net-worth individuals | 120 | $239M | 100.0% | $1.99M |
| Total | 120 | $239M | 100% | $1.99M |
- Clients
- 120
- Regulatory AUM
- $239M
- AUM share
- 100.0%
- Avg. per client
- $1.99M
Total
- Clients
- 120
- Regulatory AUM
- $239M
- AUM share
- 100%
- Avg. per client
- $1.99M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Orcam Financial Group is paid through a percentage of assets under management, subscription fees and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Discipline Financial Planner
- New clients who engage the firm for financial planning pay a flat fee of $6,000 a year, negotiable and charged in advance.
- Fixed-fee research and advice
- Research and advice on a legal investment is a fixed fee of $500 to $10,000, set in the client agreement.
- Research subscription
- The research subscription costs $499 a year, collected at the start of the subscription period.
Cullen Roche owns 75% or more of Orcam Financial Group. Erica Fries is CEO; the leadership team includes Chief Compliance Officer Cullen Roche. It has 2 employees, 1 of them in advisory roles.
Leadership
Erica FriesChief Executive Officer and Chief Operating Officer
Cullen RocheManaging Member and Chief Compliance Officer
Investment adviser representatives
1 representatives listed in the SEC register as of 9 October 2026.
Staff
- 2 employees
- 1 in advisory functions
- 1 state-registered rep
- Owns 75% or more of Orcam Financial Group, LLC
Cullen Roche
Control person · since July 2012
Orcam Financial Group’s regulatory assets grew 2.4× from $101M (May 2021) to $239M (March 2026); clients fell from 127 to 120 and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $239M | 120 | 2 | 1 |
| March 2025 | $168M | 115 | 2 | 1 |
| April 2024 | $138M | 115 | 2 | 1 |
| March 2023 | $111M | 108 | 2 | 1 |
| April 2022 | $105M | 113 | 2 | 1 |
| May 2021 | $101M | 127 | 2 | 1 |
Besides its headquarters, Orcam Financial Group has 0 offices, with 1 listed address with no US state reported.
Other business names
Orcam Financial Group has reported 1 other business name to the SEC.
- Discipline Funds
Contact and registration details
- Legal name
- Orcam Financial Group, LLC
- Headquarters
- Not reported
- Website
- orcamgroup.com
- Phone
- 18582205383
- SEC file
- 801-121561
- Founded
- 2012
- Structure
- Delaware LLC
- Fiscal year end
- December
Orcam Financial Group uses Charles Schwab ($101M) as custodian for its separately managed accounts. Orcam Financial Group does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $101M100%
At year end, Orcam Financial Group’s separately managed accounts were mostly in stocks (90%) and cash (10%).
What the accounts hold
- Stocks90%
- Cash10%
How many clients does Orcam Financial Group have?
Orcam Financial Group has 120 clients and manages $239 million for them, as of March 2026. They include 120 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does Orcam Financial Group offer?
Orcam Financial Group provides financial planning, portfolio management for individuals and small businesses, publishing newsletters, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Orcam Financial Group use?
Orcam Financial Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $101M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does Orcam Financial Group have?
Orcam Financial Group has 1 investment adviser representative registered with state securities authorities, out of 2 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Orcam Financial Group invest in?
At the end of its last fiscal year, Orcam Financial Group’s separately managed accounts held 90% exchange-traded equities and 10% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Orcam Financial Group?
Orcam Financial Group’s direct owner is Cullen Roche (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does Orcam Financial Group get paid?
Orcam Financial Group is paid through a percentage of assets under management, subscription fees and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Orcam Financial Group?
Its phone number is 18582205383. Its website is orcamgroup.com.