Oceanside Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, and educational seminars. Financial planning was provided to 51–100 clients last fiscal year.
Oceanside Advisors reports 253 clients. They include 170 high-net-worth individuals, 70 individual clients, and 13 pension and profit-sharing plans. Of its assets, 100.0% ($191M across 765 accounts) are managed with discretion. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 28% | 67% |
| High-net-worth individuals | 67% | 29% |
| Pension and profit-sharing plans | 5% | 4% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 70 | $128M | 66.9% | $1.83M |
| High-net-worth individuals | 170 | $55.3M | 28.9% | $325K |
| Pension and profit-sharing plans | 13 | $8.1M | 4.2% | $623K |
| Total | 253 | $191M | 100% | $756K |
- Clients
- 70
- Regulatory AUM
- $128M
- AUM share
- 66.9%
- Avg. per client
- $1.83M
- Clients
- 170
- Regulatory AUM
- $55.3M
- AUM share
- 28.9%
- Avg. per client
- $325K
- Clients
- 13
- Regulatory AUM
- $8.1M
- AUM share
- 4.2%
- Avg. per client
- $623K
Total
- Clients
- 253
- Regulatory AUM
- $191M
- AUM share
- 100%
- Avg. per client
- $756K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Oceanside Advisors charges 0.60%–1.50% a year for its Asset Management. The whole portfolio is charged at the rate of its band. The fee is billed in arrears, is negotiable and requires an account of at least $500,000. The brochure also prices 4 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.50% |
| $1M–$2.5M | 1.25% |
| $2.5M–$10M | 1.00% |
| $10M and above | 0.60% |
Fee details and sources
Other fees
- 401(k) Consulting
- 401(k) consulting is a flat fee of $1,000, paid in advance.
- ERISA Plan Services
- ERISA plan service fees are based on plan assets and will not exceed 0.8% a year.
- One-Time Financial Planning
- One-time financial planning is billed at a negotiable hourly fee of $300, after an estimated plan fee is provided.
- Ongoing Financial Planning
- Ongoing financial planning is a negotiable monthly fixed fee of $30 to $1,000, billed monthly in arrears; not offered to Illinois clients.
Johann Kroll owns 75% or more of Oceanside Advisors. The leadership team of Oceanside Advisors includes Chief Compliance Officer Johann Kroll. It has 5 employees, 4 of them in advisory roles.
Staff
- 5 employees
- 4 in advisory functions
- 4 state-registered reps
- 1 insurance agent
- Owns 75% or more of Oceanside Advisors LLC
Johann Kroll
Control person · since January 2014
- Owns 10% to 25% of Oceanside Advisors LLC
Patrick Gaul
since January 2021
- Owns 5% to 10% of Oceanside Advisors LLC
Robert Kroll
since June 2018
Oceanside Advisors’ regulatory assets grew 1.6× from $117M (August 2023) to $191M (February 2026); clients rose from 204 to 253 and employees from 4 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Feb 2026February 2026 | $191M | 253 | 5 | 1 |
| Feb 2025February 2025 | $160M | 232 | 5 | 1 |
| May 2024May 2024 | $136M | 213 | 5 | 2 |
| Aug 2023August 2023 | $117M | 204 | 4 | 2 |
Besides its headquarters, Oceanside Advisors has 0 offices, with 1 listed address in 1 state.
South Carolina · 1 listed address
- 235 Magrath Darby BLVD., Suite 150, Mount PleasantHQ
Other business names
Oceanside Advisors has reported 1 other business name to the SEC.
- The Hockey Wealth Group
Contact and registration details
- Legal name
- Oceanside Advisors LLC
- Headquarters
- 235 Magrath Darby BLVD., Suite 150, Mount Pleasant, SC 29464
- Website
- oceansideadvisors.com
- Phone
- 843-830-6568
- SEC file
- 801-127503
- Structure
- South Carolina LLC
- Fiscal year end
- December
Oceanside Advisors’ named custodians for separately managed accounts are Charles Schwab ($163M, 88%) and Altruist ($21.7M, 12%). Oceanside Advisors does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Phoenix, AZ · $163M88%
- AltruistAltruist Financial LLC · Culver City, CA · $21.7M12%
At year end, Oceanside Advisors’ separately managed accounts were mostly in funds (94%). Its reported 13F holdings for the quarter ended 30 June 2026 total $198M across 57 positions; the largest are Dimensional ETF Trust (12.3%), American Centy ETF TR (11.2%) and Dimensional ETF Trust (8.3%).
What the accounts hold
- Stocks5%
- Funds94%
- Cash1%
How many clients does Oceanside Advisors have?
Oceanside Advisors has 253 clients and manages $191 million for them, as of February 2026. They include 170 high-net-worth individuals, 70 individual clients, and 13 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 4 February 2026
What services does Oceanside Advisors offer?
Oceanside Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Oceanside Advisors charge?
Oceanside Advisors charges 0.60%–1.50% a year for its Asset Management. The whole portfolio is charged at the rate of its band. The fee is billed in arrears, is negotiable and requires an account of at least $500,000.
Which custodians does Oceanside Advisors use?
Oceanside Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Phoenix, AZ), with $163M and Altruist Financial LLC (Culver City, CA), with $21.7M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 4 February 2026
How many financial advisors does Oceanside Advisors have?
Oceanside Advisors has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Oceanside Advisors invest in?
At the end of its last fiscal year, Oceanside Advisors’ separately managed accounts held 94% registered funds (mutual funds, ETFs, BDCs), 5% exchange-traded equities and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Oceanside Advisors have a minimum investment?
Yes, Oceanside Advisors’ minimum account size for its Asset Management is $500K.
Who owns Oceanside Advisors?
Oceanside Advisors’ direct owners are Johann Kroll (75% or more), Robert Kroll (5% to 10%) and Patrick Gaul (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 4 February 2026
How does Oceanside Advisors get paid?
Oceanside Advisors is paid through a percentage of assets under management, hourly charges, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Oceanside Advisors?
Oceanside Advisors’ main office is at 235 Magrath Darby BLVD., Suite 150, Mount Pleasant, SC 29464. Its phone number is 843-830-6568. Its website is oceansideadvisors.com.
