NWAM provides financial planning, portfolio management for individuals and small businesses, pension consulting, and educational seminars. Financial planning was provided to 11–25 clients last fiscal year.
NWAM reports 2,776 clients. They include 1,926 individual clients, 832 high-net-worth individuals and 10 other clients. Of its assets, 71.2% ($2.94B across 6,237 accounts) are managed with discretion; $1.19B across 2,853 accounts are not. It advised 17 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 69% | 22% |
| High-net-worth individuals | 30% | 76% |
| Corporations and other businesses | <1% | 1% |
| Other | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,926 | $924M | 22.4% | $480K |
| High-net-worth individuals | 832 | $3.14B | 75.9% | $3.77M |
| Corporations and other businesses | 8 | $46.7M | 1.1% | $5.83M |
| Other | 10 | $22.8M | 0.6% | $2.28M |
| Total | 2,776 | $4.13B | 100% | $1.49M |
- Clients
- 1,926
- Regulatory AUM
- $924M
- AUM share
- 22.4%
- Avg. per client
- $480K
- Clients
- 832
- Regulatory AUM
- $3.14B
- AUM share
- 75.9%
- Avg. per client
- $3.77M
- Clients
- 8
- Regulatory AUM
- $46.7M
- AUM share
- 1.1%
- Avg. per client
- $5.83M
- Clients
- 10
- Regulatory AUM
- $22.8M
- AUM share
- 0.6%
- Avg. per client
- $2.28M
Total
- Clients
- 2,776
- Regulatory AUM
- $4.13B
- AUM share
- 100%
- Avg. per client
- $1.49M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 17
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
NWAM charges up to 1.75% a year for its Investment Management. The fee is billed in advance or in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Retirement and financial planning and consulting are billed at an hourly rate of up to $350 per hour, due at time of service; some fixed-fee projects are also offered.
- Tax Preparation
- Tax preparation fees depend on the complexity of the return; a fee schedule is provided before engagement.
NW Holdings Group, Inc. owns 75% or more of NWAM and is in turn owned by Gregory Headrick (75% or more). Nelly Mubashi is CEO; the leadership team includes Chief Operating Officer Mahum Prasad. It has 62 employees, 44 of them in advisory roles.
Leadership
- Nelly MubashiChief Executive Officer/Chief Compliance Officer
- Mahum PrasadChief Operating Officer
- Gregory HeadrickManaging Member
Investment adviser representatives
62 representatives listed in the SEC register as of 9 October 2026.
- Damian Seth Aldridge
- Jo Simmons Aldridge
- Noura Marie Alsheikh
- Martin M Bender II
- Simon Bortcosh
- Alice Lorraine Boytz
- Geoffrey Charles Burke
- James Andrew Burton
- Candida Marie Casey
- Austin Brady Cunningham
- Jeffrey Michael Cygan
- Catalina Sofia Darnell
- Loren Irvin Deshon
- Jesse Freeman Doran
- Shelby Dawn Eckhardt
- Shaylee Michaelis Edgington
- Kimberley S Evermon
- William Mark Farrell
- Jared Ryan Fruth
- Hannah Geiger
- James Lester Gillis IV
- Kevin Bonner Glynn
- Gregory Allen Headrick
- Joie Hurtado-Wyatt
- Julie Johnson
- Antriksh Kandhari
- Hunter Charles Klein
- Brad Joseph Landry
- Kevion Lamar Latham
- John Lee
- Matthew Quincy Loreen
- Todd Joseph Matia
- Douglass Colley McCrae
- Maretta Elizabeth Menz
- Alyssa yesenia Miller
- Mary Archer Moon
- Nelly Olinda Mubashi
- Stacy Lyn Murray
- Sheila Mae Noble
- Arthur Geronimo Nunes JR
- Samuel Cody Tiseth Olson
- Joseph Webster Peters
- Louissa Effie Powers
- Mahum Raza Prasad
- Gretchen Prskalo
- Suzette Marie Rothberg
- David Lindsey Schaen
- Joseph Michael Schreiber
- Brittany Michelle Schuler
- Gabriella Sheffield
- Teresa Lynn Starman
- Matthew David Stelmas
- Haleigh Paige Thompson
- Robert Edwin Toomey JR
- Leonard Adriaan Van Dorp
- Michael Scott Van Sant
- Daniel Lynn Vandergriff
- Ankit Vats
- John William Watt
- Thomas David Whitehead
- Darin Ray Womble
- William H Ziehl JR.
Staff
- 62 employees
- 44 in advisory functions
- 62 state-registered reps
- 8 insurance agents
- Owns 75% or more of Nwam, LLC
NW Holdings Group, Inc.
Control person · since June 2022
- Owns 75% or more of NW Holdings Group, Inc.
Gregory Headrick
Control person · since June 2022
Nelly Mubashi
Governor · Control person · since June 2022
NWAM’s regulatory assets grew 1.7× from $2.44B (July 2021) to $4.13B (March 2026); clients rose from 2,536 to 2,776 and employees from 49 to 62.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $4.13B | 2,776 | 62 | 69 |
| June 2025 | $3.61B | 3,032 | 54 | 72 |
| April 2024 | $3.27B | 2,636 | 55 | 67 |
| March 2023 | $3.03B | 2,739 | 55 | 67 |
| July 2022 | $3.23B | 2,949 | 53 | 35 |
| July 2021 | $2.44B | 2,536 | 49 | 39 |
Besides its headquarters, NWAM has 68 offices (8 private residences, listed without an address), with 18 listed addresses across 10 states.
Washington · 7 listed addresses
- 2835 82nd Avenue Se, Ste 100, Mercer IslandHQ
- 29034 216th Ave Se, Black Diamond
- 907 S. 194th St, Des Moines
- 312 2nd Ave W, Seattle
- 34801 Se Curtis Drive, Snoqualmie
- 3418 214th Se, Sammamish
- 19125 North Creek Parkway, Bothell
California · 3 listed addresses
- 7794 Tanglerod Lane, La Mesa
- 1307 Crown Way, Paso Robles
- 7090 Atascadero Ave, Atascadero
Delaware · 1 listed address
- 750 Prides Crossing, Newark
Florida · 1 listed address
- 2330 Mohwak Trail, Maitland
Georgia · 1 listed address
- 246 West Hancock Avenue, Athens
Idaho · 1 listed address
- 950 W Bannock Street, Boise
Ohio · 1 listed address
- 6041 Montgomery RD, Cincinnati
Oklahoma · 1 listed address
- 5613 N. Classen Boulevard, Oklahoma City
Oregon · 1 listed address
- 1131 North Shore Road, Lake Oswego
Texas · 1 listed address
- 700 Louisiana Street, Houston
Other business names
NWAM has reported 1 other business name to the SEC.
- RIA Innovations
Contact and registration details
- Legal name
- Nwam, LLC
- Headquarters
- 2835 82nd Avenue Se, Ste 100, Mercer Island, WA 98040
- Website
- nwasset.com
- Phone
- 206-838-3680
- @nwam
- SEC file
- 801-69483
- Structure
- Washington LLC
- Fiscal year end
- December
NWAM uses Fidelity ($2.53B, 63%) and Charles Schwab ($1.46B, 37%) as custodians for its separately managed accounts. NWAM has custody of $615M in client assets for 943 clients.
- FidelityNational Financial Services LLC · Boston, MA · $2.53B63%
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $1.46B37%
At year end, NWAM’s separately managed accounts were largely in funds (48%) and stocks (33%). Its reported 13F holdings for the quarter ended 30 June 2026 total $2B across 684 positions; the largest are Microsoft Corp. (4.4%), Apple Inc. (4.0%) and Nvidia Corporation (2.4%).
What the accounts hold
- Stocks33%
- Exchange-traded equities31%
- Non-exchange-traded equities2%
- Funds48%
- Registered funds47%
- Pooled vehicles1%
- Bonds5%
- State and local bonds2%
- U.S. government and agency bonds1%
- Investment grade corporate bonds1%
- High-yield corporate bonds1%
- Cash9%
- Other6%
- Annuities and bonds in other categories5%
- Derivatives1%
Reported 13F holdings
- $2B
- Reported 13F value
- 684
- Positions
- 23.9%
- In the 10 largest
- +15.1%
- Value vs. prior quarter
- Microsoft Corp.4.4%
- Apple Inc.4.0%
- Nvidia Corporation2.4%
- Invesco Qqq TR · Unit Ser 12.3%
- Vanguard Index Fds · Growth ETF2.2%
- Vanguard Index Fds · Value ETF2.0%
- Broadcom Inc.1.9%
- Amazon Com Inc.1.6%
- iShares TR · Core S&P Ttl Stk1.6%
- iShares TR · Rus 1000 Grw ETF1.5%
Together, the ten largest are 23.9% of reported value.
How many clients does NWAM have?
NWAM has 2,776 clients and manages $4.13 billion for them, as of March 2026. They include 1,926 individual clients, 832 high-net-worth individuals and 10 other clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does NWAM offer?
NWAM provides financial planning, portfolio management for individuals and small businesses, pension consulting, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does NWAM charge?
NWAM charges up to 1.75% a year for its Investment Management. The fee is billed in advance or in arrears and is negotiable.
Source: ADV PART 2A FIRM BROCHURE (147923), filed 31 March 2026
Which custodians does NWAM use?
NWAM’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $2.53B and Charles Schwab & Co., Inc. (San Francisco, CA), with $1.46B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does NWAM have?
NWAM has 62 investment adviser representatives registered with state securities authorities, out of 62 employees, and 44 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 8 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does NWAM invest in?
At the end of its last fiscal year, NWAM’s separately managed accounts held 47% registered funds (mutual funds, ETFs, BDCs), 31% exchange-traded equities, 9% cash and equivalents, 5% other, 2% non-exchange-traded equities, 2% state and local bonds, 1% U.S. government and agency bonds, 1% investment grade corporate bonds, 1% high-yield corporate bonds, 1% derivatives and 1% pooled vehicles (private funds and similar). The 5% other category is described as: Annuities and Bonds in Other Categories.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns NWAM?
NWAM is owned through a holding company by Gregory Headrick. Its direct owner is NW Holdings Group, Inc. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does NWAM get paid?
NWAM is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact NWAM?
NWAM’s main office is at 2835 82nd Avenue Se, Ste 100, Mercer Island, WA 98040. Its phone number is 206-838-3680. Its website is nwasset.com.