NorthStar Asset Management provides portfolio management for individuals and small businesses and retirement plan services.
NorthStar Asset Management reports 161 clients. They include 99 high-net-worth individuals and 62 individual clients. Of its assets, 89.5% ($591M across 351 accounts) are managed with discretion; $69.1M across 28 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 39% | 4% |
| High-net-worth individuals | 61% | 96% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 62 | $26.3M | 4.0% | $424K |
| High-net-worth individuals | 99 | $634M | 96.0% | $6.4M |
| Total | 161 | $660M | 100% | $4.1M |
- Clients
- 62
- Regulatory AUM
- $26.3M
- AUM share
- 4.0%
- Avg. per client
- $424K
- Clients
- 99
- Regulatory AUM
- $634M
- AUM share
- 96.0%
- Avg. per client
- $6.4M
Total
- Clients
- 161
- Regulatory AUM
- $660M
- AUM share
- 100%
- Avg. per client
- $4.1M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
NorthStar Asset Management charges 0.70%–1.00% a year for its Investment Management. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
| Asset band | Annual rate |
|---|---|
| $0–$2M | 1.00% |
| $2M–$5M | 0.80% |
| $5M and above | 0.70% |
Fee details and sources
John Carson owns 75% or more of NorthStar Asset Management. John Carson is CEO; the leadership team includes President Kristen Hannan and Chief Compliance Officer William Kaeli Jr. It has 6 employees, 2 of them in advisory roles.
Staff
- 6 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of Northstar Asset Management Company, LLC
John Carson
Control person · since January 2024
NorthStar Asset Management’s regulatory assets grew from $568M (March 2024) to $660M (March 2026); clients were 161 in both filings and employees were 6 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $660M | 161 | 6 | 1 |
| Mar 2025March 2025 | $617M | 155 | 6 | 1 |
| Mar 2024March 2024 | $568M | 154 | 6 | 1 |
Besides its headquarters, NorthStar Asset Management has 0 offices, with 1 listed address in 1 state.
Pennsylvania · 1 listed address
- 488 Norristown Road, Suite 142, Blue BellHQ
Contact and registration details
- Legal name
- Northstar Asset Management Company, LLC
- Headquarters
- 488 Norristown Road, Suite 142, Blue Bell, PA 19422
- Website
- northstarmgt.com
- Phone
- 484-342-4200
- SEC file
- 801-129534
- Structure
- Delaware LLC
- Fiscal year end
- December
NorthStar Asset Management’s named custodians for separately managed accounts are Charles Schwab ($557M, 85%) and PNC Bank, National Association ($96.8M, 15%). NorthStar Asset Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $557M85%
- PNC Bank, National AssociationPNC Bank, National Association · Pittsburgh, PA · $96.8M15%
At year end, NorthStar Asset Management’s separately managed accounts were mostly in stocks (72%) and bonds (20%). Its reported 13F holdings for the quarter ended 30 June 2026 total $531M across 261 positions; the largest are Vanguard World FD (18.6%), Apple Inc. (9.6%) and Vanguard Index Fds (5.3%).
What the accounts hold
- Stocks72%
- Funds2%
- Bonds20%
- U.S. government and agency bonds12%
- State and local bonds7%
- Investment grade corporate bonds1%
- Cash6%
How many clients does NorthStar Asset Management have?
NorthStar Asset Management has 161 clients and manages $660 million for them, as of March 2026. They include 99 high-net-worth individuals and 62 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026
What services does NorthStar Asset Management offer?
NorthStar Asset Management provides portfolio management for individuals and small businesses and retirement plan services.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does NorthStar Asset Management charge?
NorthStar Asset Management charges 0.70%–1.00% a year for its Investment Management. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: NORTHSTAR ASSET MANAGEMENT COMPANY FORM ADV PART 2A, filed 27 March 2026
Which custodians does NorthStar Asset Management use?
NorthStar Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $557M and PNC Bank, National Association (Pittsburgh, PA), with $96.8M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026
How many financial advisors does NorthStar Asset Management have?
NorthStar Asset Management has 2 investment adviser representatives registered with state securities authorities, out of 6 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does NorthStar Asset Management invest in?
At the end of its last fiscal year, NorthStar Asset Management’s separately managed accounts held 72% exchange-traded equities, 12% U.S. government and agency bonds, 7% state and local bonds, 6% cash and equivalents, 2% registered funds (mutual funds, ETFs, BDCs) and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns NorthStar Asset Management?
NorthStar Asset Management’s direct owner is John Carson (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 27 March 2026
How does NorthStar Asset Management get paid?
NorthStar Asset Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact NorthStar Asset Management?
NorthStar Asset Management’s main office is at 488 Norristown Road, Suite 142, Blue Bell, PA 19422. Its phone number is 484-342-4200. Its website is northstarmgt.com.