Norris Perne & French provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
Norris Perne & French reports 993 clients. They include 537 high-net-worth individuals, 401 individual clients and 28 charitable organizations. Of its assets, 100.0% ($2.69B across 3,233 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 40% | 6% |
| High-net-worth individuals | 54% | 82% |
| Pension and profit-sharing plans | <1% | 1% |
| Charitable organizations | 3% | 5% |
| Corporations and other businesses | 2% | 5% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 401 | $155M | 5.8% | $388K |
| High-net-worth individuals | 537 | $2.22B | 82.4% | $4.13M |
| Pension and profit-sharing plans | 6 | $37.8M | 1.4% | $6.3M |
| Charitable organizations | 28 | $136M | 5.1% | $4.87M |
| Corporations and other businesses | 21 | $143M | 5.3% | $6.83M |
| Total | 993 | $2.69B | 100% | $2.71M |
- Clients
- 401
- Regulatory AUM
- $155M
- AUM share
- 5.8%
- Avg. per client
- $388K
- Clients
- 537
- Regulatory AUM
- $2.22B
- AUM share
- 82.4%
- Avg. per client
- $4.13M
- Clients
- 6
- Regulatory AUM
- $37.8M
- AUM share
- 1.4%
- Avg. per client
- $6.3M
- Clients
- 28
- Regulatory AUM
- $136M
- AUM share
- 5.1%
- Avg. per client
- $4.87M
- Clients
- 21
- Regulatory AUM
- $143M
- AUM share
- 5.3%
- Avg. per client
- $6.83M
Total
- Clients
- 993
- Regulatory AUM
- $2.69B
- AUM share
- 100%
- Avg. per client
- $2.71M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Norris Perne & French charges 0.55%–0.90% a year for its Separately Managed Account Services. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $10,000 annual minimum. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$2M | 0.90% |
| $2M–$5M | 0.75% |
| $5M and above | 0.55% |
Fee details and sources
Other fees
- Planning services
- Planning services are billed hourly at $250 to $500, or by project on a quote, with an advance deposit possible for projects.
Kurt Arvidson owns 25% to 50% of Norris Perne & French. The leadership team of Norris Perne & French includes Chief Compliance Officer David Hodge. It has 18 employees, 13 of them in advisory roles.
Leadership
- David HodgeChief Compliance
- Kurt ArvidsonLimited Partner
- Charles DutcherLimited Partner
- Daniel LupoLimited Partner
- Tyler BosgraafLimited Partner
Investment adviser representatives
13 representatives listed in the SEC register as of 9 October 2026.
- Kurt Marvin Arvidson
- Tyler Jay Bosgraaf
- Lauren M Brennan
- David Timothy Doppel
- Charles Louis Dutcher
- Heather Elve
- Pedro Gomes
- Glenn Patrick Hefner
- David Steven Hodge
- Maria Kay Kuiper
- Lukas Lindhout
- Daniel Jason Lupo
- Daniel Paul Michaud
Staff
- 18 employees
- 13 in advisory functions
- 13 state-registered reps
- 1 soliciting firm
- Owns 25% to 50% of Norris Perne & French LLP
Kurt Arvidson
Control person · since January 2002
- Owns 25% to 50% of Norris Perne & French LLP
Charles Dutcher
Control person · since July 2014
- Owns 10% to 25% of Norris Perne & French LLP
Daniel Lupo
Control person · since January 2019
- Owns 10% to 25% of Norris Perne & French LLP
Tyler Bosgraaf
Control person · since January 2023
- Owns 10% to 25% of Norris Perne & French LLP
David Hodge
Control person · since January 2020
Norris Perne & French’s regulatory assets grew from $2B (March 2021) to $2.69B (March 2026); clients rose from 689 to 993 and employees from 11 to 18.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $2.69B | 993 | 18 | 1 |
| March 2025 | $2.53B | 937 | 9 | 1 |
| March 2024 | $2.35B | 858 | 15 | 1 |
| March 2023 | $2B | 800 | 11 | 1 |
| April 2022 | $2.31B | 754 | 11 | 1 |
| March 2021 | $2B | 689 | 11 | 1 |
Besides its headquarters, Norris Perne & French has 0 offices, with 1 listed address in Michigan.
Michigan · 1 listed address
- 40 Pearl St., NW, Suite 500, Grand RapidsHQ
Other business names
Norris Perne & French has reported 1 other business name to the SEC.
- NPF Investment Advisors
Contact and registration details
- Legal name
- Norris Perne & French LLP
- Headquarters
- 40 Pearl St., NW, Suite 500, Grand Rapids, MI 49503-3026
- Website
- npfinvest.com
- Phone
- 616-459-3421
- @norris-perne-&-french-llp
- SEC file
- 801-3475
- Founded
- 1933
- Structure
- Michigan limited liability partnership
- Fiscal year end
- December
Norris Perne & French uses Fidelity ($2.16B, 85%) and Charles Schwab ($393M, 15%) as custodians for its separately managed accounts. Norris Perne & French has custody of $1.28B in client assets for 500 clients.
- FidelityFidelity Brokerage Services LLC · Cincinnati, OH · $2.16B85%
- Charles SchwabCharles Schwab & Co., Inc. · Lone Tree, CO · $393M15%
At year end, Norris Perne & French’s separately managed accounts were mostly in stocks (57%) and bonds (27%). Its reported 13F holdings for the quarter ended 30 June 2026 total $2.34B across 156 positions; the largest are Npf Core Equity ETF (27.1%), Microsoft (5.1%) and Applied Matls Inc. (4.3%).
What the accounts hold
- Stocks57%
- Funds8%
- Bonds27%
- State and local bonds15%
- U.S. government and agency bonds4%
- Investment grade corporate bonds4%
- High-yield corporate bonds4%
- Cash8%
Reported 13F holdings
- $2.34B
- Reported 13F value
- 156
- Positions
- 54.8%
- In the 10 largest
- +14.3%
- Value vs. prior quarter
- Npf Core Equity ETFETF27.1%
- Microsoft5.1%
- Applied Matls Inc.4.3%
- Alphabet Inc..3.8%
- Taiwan Semiconductor Manufacturing CO Ltd · ADR3.0%
- Ball Corp.2.6%
- Amazon.com Inc.2.3%
- Coherent Corp.2.3%
- Danaher Corp.2.2%
- Berkshire Hathaway Inc. Del CL B New2.0%
Together, the ten largest are 54.8% of reported value.
How many clients does Norris Perne & French have?
Norris Perne & French has 993 clients and manages $2.69 billion for them, as of March 2026. They include 537 high-net-worth individuals, 401 individual clients and 28 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026
What services does Norris Perne & French offer?
Norris Perne & French provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Norris Perne & French charge?
Norris Perne & French charges 0.55%–0.90% a year for its Separately Managed Account Services. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $10,000 annual minimum.
Source: NPF INVESTMENT ADVISORS DISCLOSURE DOCUMENT, filed 26 March 2026
Which custodians does Norris Perne & French use?
Norris Perne & French’s separately managed account assets are held at Fidelity Brokerage Services LLC (Cincinnati, OH), with $2.16B and Charles Schwab & Co., Inc. (Lone Tree, CO), with $393M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026
How many financial advisors does Norris Perne & French have?
Norris Perne & French has 13 investment adviser representatives registered with state securities authorities, out of 18 employees, and 13 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Norris Perne & French invest in?
At the end of its last fiscal year, Norris Perne & French’s separately managed accounts held 57% exchange-traded equities, 15% state and local bonds, 8% registered funds (mutual funds, ETFs, BDCs), 8% cash and equivalents, 4% U.S. government and agency bonds, 4% investment grade corporate bonds and 4% high-yield corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Norris Perne & French?
Norris Perne & French’s direct owners are Kurt Arvidson, Charles Dutcher, Daniel Lupo, Tyler Bosgraaf and David Hodge, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 27 March 2026
How does Norris Perne & French get paid?
Norris Perne & French is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Norris Perne & French registered with the SEC?
Yes, Norris Perne & French has been registered with the SEC as an investment adviser since 30 January 1984. Its CRD number is 104683 and its SEC file number is 801-3475.
Source: Form ADV Part 1A, Item 1, filed 27 March 2026; IAPD firm record
How do I contact Norris Perne & French?
Norris Perne & French’s main office is at 40 Pearl St., NW, Suite 500, Grand Rapids, MI 49503-3026. Its phone number is 616-459-3421. Its website is npfinvest.com.