My Personal CFO provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, business succession planning, education planning, estate planning, insurance, philanthropic planning, retirement plan services, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.
My Personal CFO reports 85 clients. They include 49 high-net-worth individuals and 36 individual clients. Of its assets, 100.0% ($365M across 458 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 42% | 5% |
| High-net-worth individuals | 58% | 95% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 36 | $18M | 4.9% | $501K |
| High-net-worth individuals | 49 | $347M | 95.1% | $7.08M |
| Total | 85 | $365M | 100% | $4.3M |
- Clients
- 36
- Regulatory AUM
- $18M
- AUM share
- 4.9%
- Avg. per client
- $501K
- Clients
- 49
- Regulatory AUM
- $347M
- AUM share
- 95.1%
- Avg. per client
- $7.08M
Total
- Clients
- 85
- Regulatory AUM
- $365M
- AUM share
- 100%
- Avg. per client
- $4.3M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
My Personal CFO charges up to 0.85% a year for its Wealth Management and Retirement Plan Fees. The fee is billed in advance, is negotiable and has a $4,000 annual minimum. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning and consulting
- Stand-alone financial planning and consulting is billed at $350 an hour, with half the estimated fee due at signing.
Mark Bernazzani owns 75% or more of My Personal CFO. Mark Bernazzani is CEO. It has 3 employees, 2 of them in advisory roles.
Leadership
- Mark BernazzaniManaging Member, Chief Executive Officer, and Chief Compliance Officer
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
- Mark A Bernazzani
- Jamie Elizabeth Colonna
Staff
- 3 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of My Personal CFO, LLC
Mark Bernazzani
Control person · since October 2018
My Personal CFO’s regulatory assets grew 2.6× from $141M (June 2021) to $365M (March 2026); clients rose from 40 to 85 and employees from 2 to 3.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $365M | 85 | 3 | 1 |
| Feb 2025February 2025 | $334M | 82 | 4 | 1 |
| Jul 2024July 2024 | $278M | 115 | 3 | 1 |
| Mar 2023March 2023 | $196M | 94 | 4 | 1 |
| Jun 2022June 2022 | $207M | 65 | 2 | 1 |
| Jun 2021June 2021 | $141M | 40 | 2 | 1 |
Besides its headquarters, My Personal CFO has 0 offices, with 1 listed address in 1 state.
Washington · 1 listed address
- 1220 Main Street, Suite 400, VancouverHQ
Contact and registration details
- Legal name
- My Personal CFO, LLC
- Headquarters
- 1220 Main Street, Suite 400, Vancouver, WA 98660
- Website
- Not reported
- Phone
- 503-912-2090
- SEC file
- 801-120606
- Founded
- 2018
- Structure
- Washington LLC
- Fiscal year end
- December
My Personal CFO’s named custodian for separately managed accounts is Charles Schwab ($343M). My Personal CFO has custody of $229M for 42 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $343M100%
At year end, My Personal CFO’s separately managed accounts were mostly in funds (62%) and stocks (29%). Its reported 13F holdings for the quarter ended 30 June 2026 total $256M across 91 positions; the largest are Vanguard Index Fds (15.5%), Microsoft Corp. (7.6%) and Dimensional ETF Trust (6.2%).
What the accounts hold
- Stocks29%
- Funds62%
- Registered funds59%
- Pooled vehicles3%
- Bonds6%
- Cash3%
Reported 13F holdings
- $256M
- Reported 13F value
- 91
- Positions
- 57.1%
- In the 10 largest
- +12.2%
- Value vs. prior quarter
- Vanguard Index Fds · Total Stk Mkt15.5%
- Microsoft Corp.7.6%
- Dimensional ETF Trust · Intl Core EQT MK6.2%
- American Centy ETF TR · US EQT ETF5.5%
- Apple Inc.4.6%
- Invesco Qqq TR · Unit Ser 14.1%
- T Rowe Price Exchange-traded · Floating Rate3.6%
- Okta Inc. · CL A3.6%
- Dimensional ETF Trust · US Core EQT Mkt3.5%
- State Str SPDR S&P 500 ETF T · TR Unit2.9%
Together, the ten largest are 57.1% of reported value.
How many clients does My Personal CFO have?
My Personal CFO has 85 clients and manages $365 million for them, as of March 2026. They include 49 high-net-worth individuals and 36 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 March 2026
What services does My Personal CFO offer?
My Personal CFO provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, business succession planning, education planning, estate planning, insurance, philanthropic planning, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does My Personal CFO charge?
My Personal CFO charges up to 0.85% a year for its Wealth Management and Retirement Plan Fees. The fee is billed in advance, is negotiable and has a $4,000 annual minimum.
Source: MY PERSONAL CFO, LLC DISCLOSURE BROCHURE, filed 13 March 2026
Which custodians does My Personal CFO use?
My Personal CFO’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $343M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 March 2026
How many financial advisors does My Personal CFO have?
My Personal CFO has 2 investment adviser representatives registered with state securities authorities, out of 3 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does My Personal CFO invest in?
At the end of its last fiscal year, My Personal CFO’s separately managed accounts held 59% registered funds (mutual funds, ETFs, BDCs), 29% exchange-traded equities, 6% U.S. government and agency bonds, 3% pooled vehicles (private funds and similar) and 3% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns My Personal CFO?
My Personal CFO’s direct owner is Mark Bernazzani (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 13 March 2026
How does My Personal CFO get paid?
My Personal CFO is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact My Personal CFO?
My Personal CFO’s main office is at 1220 Main Street, Suite 400, Vancouver, WA 98660. Its phone number is 503-912-2090.