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Midwest Professional Planners

Wealth managementRIA

Wausau, WICRD 112995Updated

Midwest Professional Planners is an investment adviser based in Wausau, WI, registered with the SEC since 2011. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $649 million, as filed on 20 July 2026.

837
Clients
$882K
AUM per individual client
15
Advisory staff
4
Offices
2.50%
Fee
Up to

From Form ADV filed 20 July 2026SEC record

Services and clients

Midwest Professional Planners provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, educational seminars, business succession planning, divorce planning, education planning, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.

Midwest Professional Planners reports 837 clients. They include 446 individual clients, 264 high-net-worth individuals and 117 other investment advisers. Of its assets, 100.0% ($649M across 2,726 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $6.06M. It advised 45 clients without assets under management last fiscal year.

Clients and assets by client type
Clients837 clients
Assets$649M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)53%16%
High-net-worth individuals32%81%
Pension and profit-sharing plans1%3%
Other investment advisers14%<1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
446
Regulatory AUM
$102M
AUM share
15.6%
Avg. per client
$228K
High-net-worth individuals
Clients
264
Regulatory AUM
$524M
AUM share
80.8%
Avg. per client
$1.99M
Pension and profit-sharing plans
Clients
10
Regulatory AUM
$17.3M
AUM share
2.7%
Avg. per client
$1.73M
Other investment advisers
Clients
117
Regulatory AUM
$6.06M
AUM share
0.9%
Avg. per client
$51.8K

Total

Clients
837
Regulatory AUM
$649M
AUM share
100%
Avg. per client
$776K
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
45
Private funds advised
0
Financial planning clients last fiscal year
251–500

Fees and minimums

Midwest Professional Planners charges up to 2.50% for its Asset Management Services. The brochure does not state whether the rate is annual. The fee is negotiable. The brochure also prices 2 other services, listed under fee details.

Fee details and sources

Other fees

Divorce Plan Services
Divorce plan services require a $2,500 retainer and are billed hourly at $75 to $250 an hour.
Financial Planning and Consulting
Financial planning fees range from $2,500 to $25,000 by scope; in limited cases hourly planning is $50 to $600 an hour.

Ownership and people

Scott Wallschlaeger owns 25% to 50% of Midwest Professional Planners. The leadership team of Midwest Professional Planners includes President Jeffery Ottosen and Chief Compliance Officer Gery Sadzewicz. It has 29 employees, 15 of them in advisory roles.

Leadership

  • Jeffery Ottosen
    President, COO, Secretary, Shareholder and Director
  • Gery Sadzewicz
    Chief Compliance Officer
  • Daniel Evans
    Shareholder and Director
  • Brian Kamke
    Shareholder and Treasurer
  • Benjamin Laska
    Shareholder
  • Eric Madson
    Shareholder and Director
  • Kara Proctor
    Shareholder
  • Terri Rau
    Shareholder and Director
  • Brian Resch
    Shareholder and Director
  • Gene Stankowski
    Shareholder
  • Patrick Wallschlaeger
    Shareholder, Director
  • Cory Wokasch
    Shareholder
  • Jeanne Wallschlaeger
    Shareholder
  • Dang Nguyen
    Shareholder
  • Scott Wallschlaeger
    CEO and Shareholder

Investment adviser representatives

17 representatives listed in the SEC register as of 9 October 2026.

  • Bryson John Cioni
  • Evan Michael Cohrs
  • Jesse W. Dunsmoor
  • Daniel Jesse Evans
  • Levi Thomas Ewan
  • Joseph James Faust
  • Brian Robert Kamke MR.
  • Benjamin Phillip Laska
  • Brady Robert Neumann
  • Dang Jeremiah Tu Nguyen
  • Kara Jaleen Proctor
  • Terri Marie Rau

Staff

  • 29 employees
  • 15 in advisory functions
  • 15 state-registered reps
  • 2 broker-dealer reps
  • 6 insurance agents
Who owns the firm
Midwest Professional Planners, LTD.· the adviser
  • Scott Wallschlaeger

    Control person · since April 2011

    Owns 25% to 50% of Midwest Professional Planners, LTD.
  • Jeanne Wallschlaeger

    since November 1998

    Owns 10% to 25% of Midwest Professional Planners, LTD.
  • Daniel Evans

    Control person · since September 2008

    Owns 10% to 25% of Midwest Professional Planners, LTD.
  • Brian Resch

    Control person · since May 2019

    Owns 10% to 25% of Midwest Professional Planners, LTD.
  • Dang Nguyen

    since July 2004

    Owns 5% to 10% of Midwest Professional Planners, LTD.
  • Terri Rau

    Control person · since August 2015

    Owns 5% to 10% of Midwest Professional Planners, LTD.

Growth and acquisitions

Midwest Professional Planners’ regulatory assets grew 2.0× from $328M (May 2021) to $649M (July 2026); clients rose from 543 to 837 and employees from 27 to 29.

By annual filing
Measure
Figures from each annual filing
Midwest Professional Planners figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
July 2026$649M837294
July 2025$554M771294
July 2024$432M731284
August 2023$383M608304
May 2022$408M638304
May 2021$328M543273

Offices and registration details

Besides its headquarters, Midwest Professional Planners has 3 offices, with 4 listed addresses in Illinois, Minnesota and Wisconsin.

Listed office addresses by state

Wisconsin · 1 listed address

  • 2610 Stewart Avenue, Suite 100, WausauHQ

Other business names

Midwest Professional Planners has reported 1 other business name to the SEC.

  • MPPL Financial

Contact and registration details

Legal name
Midwest Professional Planners, LTD.
Headquarters
2610 Stewart Avenue, Suite 100, Wausau, WI 54401
SEC file
801-72649
Founded
1990
Structure
Wisconsin corporation
Fiscal year end
December

Custodians

Midwest Professional Planners uses Fidelity ($509M) as custodian for its separately managed accounts. Midwest Professional Planners has custody of $251M in client assets for 366 clients.

Reported separately managed account assets by custodian
$509M
named custodians
  • FidelityFidelity Brokerage Services LLC · Smithfield, RI · $509M100%

Investments and reported holdings

At year end, Midwest Professional Planners’ separately managed accounts were mostly in stocks (52%) and funds (32%). Its reported 13F holdings for the quarter ended 30 June 2026 total $510M across 131 positions; the largest are State Str SPDR S&P 500 ETF T (10.6%), Applied Matls Inc. (3.3%) and Lam Research Corp. (3.2%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks52%
  • Funds32%
  • Bonds8%
    • Investment grade corporate bonds4%
    • U.S. government and agency bonds2%
    • State and local bonds2%
  • Cash8%

Reported 13F holdings

$510M
Reported 13F value
131
Positions
33.8%
In the 10 largest
+20.2%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. State Str SPDR S&P 500 ETF T · TR Unit10.6%
  2. Applied Matls Inc.3.3%
  3. Lam Research Corp.3.2%
  4. Nvidia Corporation3.1%
  5. Advanced Micro Devices Inc.3.0%
  6. Broadcom Inc.2.6%
  7. iShares TR · Trust Ishare 0-12.5%
  8. iShares TR · Core S&P Mcp ETF2.1%
  9. Cummins Inc.1.8%
  10. iShares TR · Ibonds 26 Trm TS1.8%

Together, the ten largest are 33.8% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 5 August 2026

Common questions

How many clients does Midwest Professional Planners have?

Midwest Professional Planners has 837 clients and manages $649 million for them, as of July 2026. They include 446 individual clients, 264 high-net-worth individuals and 117 other investment advisers.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 July 2026

What services does Midwest Professional Planners offer?

Midwest Professional Planners provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, educational seminars, business succession planning, divorce planning, education planning, estate planning, insurance, philanthropic planning, and tax planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Midwest Professional Planners charge?

Midwest Professional Planners charges up to 2.50% for its Asset Management Services. The brochure does not state whether the rate is annual. The fee is negotiable.

Source: ADV PART 2A BROCHURE, filed 15 October 2026

Which custodians does Midwest Professional Planners use?

Midwest Professional Planners’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $509M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 July 2026

How many financial advisors does Midwest Professional Planners have?

Midwest Professional Planners has 15 investment adviser representatives registered with state securities authorities, out of 29 employees, and 15 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Midwest Professional Planners invest in?

At the end of its last fiscal year, Midwest Professional Planners’ separately managed accounts held 52% exchange-traded equities, 32% registered funds (mutual funds, ETFs, BDCs), 8% cash and equivalents, 4% investment grade corporate bonds, 2% U.S. government and agency bonds and 2% state and local bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Midwest Professional Planners?

Midwest Professional Planners’ direct owners are Jeanne Wallschlaeger, Dang Nguyen, Scott Wallschlaeger, Daniel Evans, Terri Rau and Brian Resch, each holding 50% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 20 July 2026

How does Midwest Professional Planners get paid?

Midwest Professional Planners is paid through a percentage of assets under management, hourly charges, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Midwest Professional Planners?

Midwest Professional Planners’ main office is at 2610 Stewart Avenue, Suite 100, Wausau, WI 54401. Its phone number is 715-848-3474. Its website is mpplfinancial.com.

Source: Form ADV Part 1A, Item 1.F, filed 20 July 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 20 July 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. ADV PART 2A BROCHURE, submitted 15 October 2026.
  3. IAPD firm record, CRD 112995.
  4. SEC registered adviser data, annual Form ADV amendments filed 11 May 2021 to 20 July 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 5 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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