Matrix Asset Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions, and pension consulting. Financial planning was provided to 101–250 clients last fiscal year.
Matrix Asset Advisors reports 650 clients. They include 381 high-net-worth individuals, 226 individual clients, and 17 pension and profit-sharing plans. Of its assets, 100.0% ($1.4B across 650 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $154M. Of its clients, 1% are outside the U.S. It advised 4 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 35% | 7% |
| High-net-worth individuals | 59% | 61% |
| Investment companies | <1% | 4% |
| Pension and profit-sharing plans | 3% | 4% |
| Charitable organizations | 2% | 1% |
| Other client typesOther investment advisers; Other | 2% | 24% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 226 | $93.2M | 6.7% | $413K |
| High-net-worth individuals | 381 | $848M | 60.7% | $2.23M |
| Investment companies | 1 | $57.6M | 4.1% | $57.6M |
| Pension and profit-sharing plans | 17 | $53.4M | 3.8% | $3.14M |
| Charitable organizations | 13 | $16.1M | 1.2% | $1.24M |
| Other investment advisers | 12 | $196M | 14.0% | $16.3M |
| Other | Fewer than 5 | $133M | 9.5% | — |
| Total | 650 | $1.4B | 100% | — |
- Clients
- 226
- Regulatory AUM
- $93.2M
- AUM share
- 6.7%
- Avg. per client
- $413K
- Clients
- 381
- Regulatory AUM
- $848M
- AUM share
- 60.7%
- Avg. per client
- $2.23M
- Clients
- 1
- Regulatory AUM
- $57.6M
- AUM share
- 4.1%
- Avg. per client
- $57.6M
- Clients
- 17
- Regulatory AUM
- $53.4M
- AUM share
- 3.8%
- Avg. per client
- $3.14M
- Clients
- 13
- Regulatory AUM
- $16.1M
- AUM share
- 1.2%
- Avg. per client
- $1.24M
- Clients
- 12
- Regulatory AUM
- $196M
- AUM share
- 14.0%
- Avg. per client
- $16.3M
- Clients
- Fewer than 5
- Regulatory AUM
- $133M
- AUM share
- 9.5%
- Avg. per client
- —
Total
- Clients
- 650
- Regulatory AUM
- $1.4B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 4
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Matrix Asset Advisors is paid through a percentage of assets under management, fixed fees (other than subscription fees) and other compensation; its fees and minimums are set out in its brochures on the SEC website.
David Katz owns 50% to 75% of Matrix Asset Advisors. The leadership team of Matrix Asset Advisors includes President Sherri Hurwitz, Chief Investment Officer David Katz and Chief Operating Officer Jonathan Tom. It has 12 employees, 8 of them in advisory roles.
Leadership
- Sherri HurwitzVice President, Head Equity Trader
- David KatzPresident/Chief Investment Officer
- Lisa MabelVice President, Director of Client Relations
- Jonathan TomSenior Vice President, Chief Operating Officer
- Lon BirnholzSenior Managing Director/Chief Financial Officer
- Jacqueline Algava MandelChief Compliance Officer
- Jordan PosnerManaging Director / Senior Portfolio Manager
- Steven RoukisManaging Director / Senior Portfolio Manager
- Stephan WeinbergerManaging Director/Senior Portfolio Manager
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
- Lon F Birnholz
- David Adam Katz
- Jordan Fraser Posner
- Steven George Roukis
- Stephan Jan Weinberger
Staff
- 12 employees
- 8 in advisory functions
- 2 soliciting firms
- Owns 50% to 75% of Matrix Asset Advisors Inc
David Katz
Control person · since May 1990
- Owns 10% to 25% of Matrix Asset Advisors Inc
Lon Birnholz
Control person · since September 2009
- Owns 5% to 10% of Matrix Asset Advisors Inc
Steven Roukis
Control person · since January 2005
- Owns 5% to 10% of Matrix Asset Advisors Inc
Jordan Posner
Control person · since February 2005
Matrix Asset Advisors’ regulatory assets grew 1.8× from $791M (March 2021) to $1.4B (March 2026); clients rose from 504 to 650 and employees fell from 13 to 12.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $1.4B | 650 | 12 | 1 |
| March 2025 | $1.19B | 620 | 11 | 1 |
| March 2024 | $1.02B | 606 | 12 | 1 |
| March 2023 | $885M | 585 | 12 | 1 |
| April 2022 | $994M | 562 | 12 | 1 |
| March 2021 | $791M | 504 | 13 | 2 |
Besides its headquarters, Matrix Asset Advisors has 0 offices, with 1 listed address in New York.
New York · 1 listed address
- 10 Bank Street, Suite 590, White PlainsHQ
Contact and registration details
- Legal name
- Matrix Asset Advisors Inc
- Headquarters
- 10 Bank Street, Suite 590, White Plains, NY 10606
- Phone
- 212-486-2004
- @matrix-asset-advisors-inc
- SEC file
- 801-36872
- Structure
- Delaware corporation
- Fiscal year end
- December
Matrix Asset Advisors uses Charles Schwab ($980M) as custodian for its separately managed accounts. Matrix Asset Advisors has custody of $318M in client assets for 187 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $980M100%
At year end, Matrix Asset Advisors’ separately managed accounts were mostly in stocks (66%) and funds (21%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.23B across 106 positions; the largest are Microsoft Corp. (5.2%), EA Series Trust (4.4%) and Alphabet Inc. (3.9%).
What the accounts hold
- Stocks66%
- Funds21%
- Bonds11%
- U.S. government and agency bonds8%
- State and local bonds2%
- Investment grade corporate bonds1%
- Cash2%
Reported 13F holdings
- $1.23B
- Reported 13F value
- 106
- Positions
- 38.1%
- In the 10 largest
- +12.8%
- Value vs. prior quarter
- Microsoft Corp.5.2%
- EA Series Trust · Matrix Advisors4.4%
- Alphabet Inc. · Cap Stk CL C3.9%
- PNC Finl Svcs Group Inc.3.8%
- Qualcomm Inc.3.7%
- Apple Inc.3.6%
- JPMORGAN Chase & CO3.5%
- Morgan Stanley3.5%
- US Bancorp3.4%
- Amgen Inc.3.0%
Together, the ten largest are 38.1% of reported value.
How many clients does Matrix Asset Advisors have?
Matrix Asset Advisors has 650 clients and manages $1.4 billion for them, as of March 2026. They include 381 high-net-worth individuals, 226 individual clients, and 17 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 March 2026
What services does Matrix Asset Advisors offer?
Matrix Asset Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Matrix Asset Advisors use?
Matrix Asset Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $980M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 March 2026
How many financial advisors does Matrix Asset Advisors have?
Matrix Asset Advisors has 0 investment adviser representatives registered with state securities authorities, out of 12 employees, and 8 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Matrix Asset Advisors invest in?
At the end of its last fiscal year, Matrix Asset Advisors’ separately managed accounts held 66% exchange-traded equities, 21% registered funds (mutual funds, ETFs, BDCs), 8% U.S. government and agency bonds, 2% state and local bonds, 2% cash and equivalents and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Matrix Asset Advisors?
Matrix Asset Advisors’ direct owners are David Katz (50% to 75%), Lon Birnholz (10% to 25%), Steven Roukis (5% to 10%) and Jordan Posner (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 24 March 2026
How does Matrix Asset Advisors get paid?
Matrix Asset Advisors is paid through a percentage of assets under management, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Matrix Asset Advisors?
Matrix Asset Advisors’ main office is at 10 Bank Street, Suite 590, White Plains, NY 10606. Its phone number is 212-486-2004. Its website is matrixadvisorsdividendfund.com.