Marotta Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, educational seminars, education planning, estate planning, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Marotta Asset Management reports 366 clients. They include 185 high-net-worth individuals, 169 individual clients, and 10 pension and profit-sharing plans. Of its assets, 96.3% ($661M across 1,790 accounts) are managed with discretion; $25.1M across 157 accounts are not. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 46% | 8% |
| High-net-worth individuals | 51% | 89% |
| Banking or thrift institutions | 0% | 0% |
| Pension and profit-sharing plans | 3% | 3% |
| Charitable organizations | <1% | <1% |
| Other client typesState or municipal government entities; Other investment advisers; Insurance companies; Sovereign wealth funds and foreign official institutions; Corporations and other businesses | 0% | 0% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 169 | $52.6M | 7.7% | $311K |
| High-net-worth individuals | 185 | $610M | 89.0% | $3.3M |
| Banking or thrift institutions | Fewer than 5 | $0 | 0.0% | — |
| Pension and profit-sharing plans | 10 | $22.2M | 3.2% | $2.22M |
| Charitable organizations | Fewer than 5 | $849K | 0.1% | $425K |
| State or municipal government entities | Fewer than 5 | $0 | 0.0% | — |
| Other investment advisers | Fewer than 5 | $0 | 0.0% | — |
| Insurance companies | Fewer than 5 | $0 | 0.0% | — |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 | $0 | 0.0% | — |
| Corporations and other businesses | Fewer than 5 | $0 | 0.0% | — |
| Total | 366 | $686M | 100% | — |
- Clients
- 169
- Regulatory AUM
- $52.6M
- AUM share
- 7.7%
- Avg. per client
- $311K
- Clients
- 185
- Regulatory AUM
- $610M
- AUM share
- 89.0%
- Avg. per client
- $3.3M
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 10
- Regulatory AUM
- $22.2M
- AUM share
- 3.2%
- Avg. per client
- $2.22M
- Clients
- Fewer than 5
- Regulatory AUM
- $849K
- AUM share
- 0.1%
- Avg. per client
- $425K
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
Total
- Clients
- 366
- Regulatory AUM
- $686M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Marotta Asset Management charges 0.40%–1.00% a year for its Comprehensive and Collaborative service levels. Each asset band is charged at its own rate. The fee is billed in advance. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.00% |
| $1M–$3M | 0.80% |
| $3M–$5M | 0.70% |
| $5M–$10M | 0.60% |
| $10M–$25M | 0.50% |
| $25M and above | 0.40% |
Fee details and sources
Other fees
- Do-It-Yourself service level
- Do-It-Yourself fees are 0.1% of investable assets billed quarterly (0.4% annual), with no minimum fee.
- Fixed-fee and hourly services
- Some services are offered for a fixed fee or at $500 an hour for clients without managed accounts.
David Marotta owns 75% or more of Marotta Asset Management. The leadership team of Marotta Asset Management includes President David Marotta. It has 16 employees, 12 of them in advisory roles.
Leadership
David MarottaPresident/Chief Compliance Officer- Megan RussellVice President, COO
Investment adviser representatives
9 representatives listed in the SEC register as of 9 October 2026.
Staff
- 16 employees
- 12 in advisory functions
- 9 state-registered reps
- Owns 75% or more of Marotta Asset Management, Inc.
David Marotta
Control person · since July 2000
Marotta Asset Management’s regulatory assets grew from $471M (July 2021) to $686M (October 2026); clients were 366 in both filings and employees were 16 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| October 2026 | $686M | 366 | 16 | 1 |
| March 2025 | $604M | 370 | 16 | 1 |
| March 2024 | $591M | 370 | 18 | 1 |
| May 2023 | $525M | 363 | 17 | 1 |
| March 2022 | $570M | 407 | 16 | 1 |
| July 2021 | $471M | 358 | 16 | 1 |
Besides its headquarters, Marotta Asset Management has 0 offices, with 1 listed address in Virginia.
Virginia · 1 listed address
- 1000 Ednam Center, Suite 200, CharlottesvilleHQ
Other business names
Marotta Asset Management has reported 1 other business name to the SEC.
- Marotta Wealth Management
Contact and registration details
- Legal name
- Marotta Asset Management, Inc.
- Headquarters
- 1000 Ednam Center, Suite 200, Charlottesville, VA 22903-4615
- Website
- marottaonmoney.com
- Phone
- 434-244-0000
- @2374166
- SEC file
- 801-62848
- Founded
- 2000
- Structure
- Virginia corporation
- Fiscal year end
- December
Marotta Asset Management uses Charles Schwab ($493M) as custodian for its separately managed accounts. Marotta Asset Management has custody of $206M in client assets for 338 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $493M100%
At year end, Marotta Asset Management’s separately managed accounts were mostly in stocks (86%) and funds (11%). Its reported 13F holdings for the quarter ended 31 March 2026 total $543M across 103 positions; the largest are Vanguard Mid Cap Value ETF (7.4%), Columbia Emrg Mkts Core Ex-china ETF (6.6%) and Vanguard Short Inflation-protected ETF (6.0%).
What the accounts hold
- Stocks86%
- Funds11%
- Cash3%
Reported 13F holdings
- $543M
- Reported 13F value
- 103
- Positions
- 48.5%
- In the 10 largest
- —
- Value vs. prior quarter
- Vanguard Mid Cap Value ETF7.4%
- Columbia Emrg Mkts Core Ex-china ETF6.6%
- Vanguard Short Inflation-protected ETF6.0%
- Vanguard Small Cap Value ETF5.9%
- Vanguard Total International Bond ETF5.4%
- Vanguard Info Technology ETF5.3%
- Vanguard FTSE Emerging Market ETF3.3%
- Vanguard Emerging Market Govt Bond ETF3.0%
- Vanguard Consumer Staples ETF2.8%
- Vanguard Health Care ETF2.7%
Together, the ten largest are 48.5% of reported value.
How many clients does Marotta Asset Management have?
Marotta Asset Management has 366 clients and manages $686 million for them, as of October 2026. They include 185 high-net-worth individuals, 169 individual clients, and 10 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 October 2026
What services does Marotta Asset Management offer?
Marotta Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, educational seminars, education planning, estate planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Marotta Asset Management charge?
Marotta Asset Management charges 0.40%–1.00% a year for its Comprehensive and Collaborative service levels. Each asset band is charged at its own rate. The fee is billed in advance.
Source: MAROTTA WEALTH MANAGEMENT 2026-10, filed 1 October 2026
Which custodians does Marotta Asset Management use?
Marotta Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $493M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 October 2026
How many financial advisors does Marotta Asset Management have?
Marotta Asset Management has 9 investment adviser representatives registered with state securities authorities, out of 16 employees, and 12 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Marotta Asset Management invest in?
At the end of its last fiscal year, Marotta Asset Management’s separately managed accounts held 86% exchange-traded equities, 11% registered funds (mutual funds, ETFs, BDCs) and 3% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Marotta Asset Management?
Marotta Asset Management’s direct owner is David Marotta (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 1 October 2026
How does Marotta Asset Management get paid?
Marotta Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Marotta Asset Management registered with the SEC?
Yes, Marotta Asset Management has been registered with the SEC as an investment adviser since 10 March 2004. Its CRD number is 115645 and its SEC file number is 801-62848.
Source: Form ADV Part 1A, Item 1, filed 1 October 2026; IAPD firm record
How do I contact Marotta Asset Management?
Marotta Asset Management’s main office is at 1000 Ednam Center, Suite 200, Charlottesville, VA 22903-4615. Its phone number is 434-244-0000. Its website is marottaonmoney.com.