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Main Street Retirement Planning

Wealth managementRIA

Coppell, TXCRD 313051Updated

Main Street Retirement Planning is an investment adviser based in Coppell, TX, registered with the SEC since 2021. It provides investment management. Its clients include individual clients and high-net-worth individuals. Its regulatory assets under management total $717 million, as filed on 2 March 2026.

1,688
Clients
$425K
AUM per individual client
3
Advisory staff
1
Offices
1.25%
Annual fee

From Form ADV filed 2 March 2026SEC record

Services and clients

Main Street Retirement Planning provides portfolio management for individuals and small businesses.

Main Street Retirement Planning reports 1,688 clients. They include 1,543 individual clients and 145 high-net-worth individuals. Of its assets, 100.0% ($717M across 2,927 accounts) are managed with discretion.

Clients and assets by client type
Clients1,688 clients
Assets$717M
Client typeClientsAssets
Individuals (other than HNW)91%63%
High-net-worth individuals9%37%
Client breakdown and activity details
Individuals (other than HNW)
Clients
1,543
Regulatory AUM
$448M
AUM share
62.6%
Avg. per client
$291K
High-net-worth individuals
Clients
145
Regulatory AUM
$268M
AUM share
37.4%
Avg. per client
$1.85M

Total

Clients
1,688
Regulatory AUM
$717M
AUM share
100%
Avg. per client
$425K
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0

Fees and minimums

Main Street Retirement Planning charges 1.25% a year for its Portfolio Management Services. The whole portfolio is charged at the rate of its band. The fee is billed in arrears and is negotiable.

Fee details and sources

Ownership and people

Elias Dragon owns 50% to 75% of Main Street Retirement Planning. The leadership team of Main Street Retirement Planning includes Chief Operating Officer Jennifer Dragon and Chief Financial Officer Elias Dragon. It has 3 employees.

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Staff

  • 3 employees
  • 3 in advisory functions
  • 3 state-registered reps
  • 3 insurance agents
Who owns the firm
Main Street Retirement Planning, LLC· the adviser
  • Elias Dragon

    Control person · since February 2021

    Owns 50% to 75% of Main Street Retirement Planning, LLC
  • Elias Thomas Dragon Irrevocable Trust

    since February 2021

    Owns 10% to 25% of Main Street Retirement Planning, LLC
  • Elias Thomas Dragon

    since February 2021

    Owns 10% to 25% of Main Street Retirement Planning, LLC
  • Jessica Marie Krehel Irrevocable Trust

    since February 2021

    Owns 10% to 25% of Main Street Retirement Planning, LLC
    • Jessica Krehel

      Trustee · Control person · since February 2021

  • Jessica Marie Krehel

    since February 2021

    Owns 10% to 25% of Main Street Retirement Planning, LLC
  • Jennifer Ann Dragon Irrevocable Trust

    since February 2021

    Owns 10% to 25% of Main Street Retirement Planning, LLC
    • Jennifer Dragon

      Trustee · Control person · since February 2021

  • Jennifer Ann Dragon

    since February 2021

    Owns 10% to 25% of Main Street Retirement Planning, LLC

Growth and acquisitions

Main Street Retirement Planning’s regulatory assets grew from $624M (June 2022) to $717M (March 2026); clients rose from 1,110 to 1,688 and employees were 3 in both filings.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Mar 2026March 2026$717M1,68831
Feb 2025February 2025$695M1,14131
Mar 2024March 2024$613M1,09731
Feb 2023February 2023$582M1,09731
Jun 2022June 2022$624M1,11031

Offices and registration details

Besides its headquarters, Main Street Retirement Planning has 0 offices, with 1 listed address in 1 state.

Listed office addresses by state

Texas · 1 listed address

  • 779 W Main Street, CoppellHQ

Contact and registration details

Legal name
Main Street Retirement Planning, LLC
Headquarters
779 W Main Street, Coppell, TX 75019
SEC file
801-122041
Structure
Texas LLC
Fiscal year end
December

Custodians

Main Street Retirement Planning’s named custodian for separately managed accounts is SEI Private Trust ($717M). Main Street Retirement Planning does not have custody of client assets.

Reported separately managed account assets by custodian
$717M
named custodians
  • SEI Private TrustSEI Private Trust · Oaks, PA · $717M100%

Investments and reported holdings

At year end, Main Street Retirement Planning’s separately managed accounts were mostly in funds (99%).

What the accounts hold

Separately managed account assets by class, year end
  • Funds99%
  • Cash1%

Common questions

How many clients does Main Street Retirement Planning have?

Main Street Retirement Planning has 1,688 clients and manages $717 million for them, as of March 2026. They include 1,543 individual clients and 145 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 2 March 2026

What services does Main Street Retirement Planning offer?

Main Street Retirement Planning provides portfolio management for individuals and small businesses.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Main Street Retirement Planning charge?

Main Street Retirement Planning charges 1.25% a year for its Portfolio Management Services. The whole portfolio is charged at the rate of its band. The fee is billed in arrears and is negotiable.

Source: ADV PART 2, filed 15 January 2026

Which custodians does Main Street Retirement Planning use?

Main Street Retirement Planning’s separately managed account assets are held at SEI Private Trust (Oaks, PA), with $717M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 March 2026

How many financial advisors does Main Street Retirement Planning have?

Main Street Retirement Planning has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Main Street Retirement Planning invest in?

At the end of its last fiscal year, Main Street Retirement Planning’s separately managed accounts held 99% registered funds (mutual funds, ETFs, BDCs) and 1% cash and equivalents.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Main Street Retirement Planning?

Main Street Retirement Planning’s direct owners are Elias Dragon (50% to 75%), Elias Thomas Dragon Irrevocable Trust (10% to 25%), Elias Thomas Dragon (10% to 25%), Jessica Marie Krehel Irrevocable Trust (10% to 25%), Jessica Marie Krehel (10% to 25%), Jennifer Ann Dragon Irrevocable Trust (10% to 25%) and Jennifer Ann Dragon (10% to 25%).

Source: Form ADV Part 1A, Schedules A and B, filed 2 March 2026

How does Main Street Retirement Planning get paid?

Main Street Retirement Planning is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Main Street Retirement Planning?

Main Street Retirement Planning’s main office is at 779 W Main Street, Coppell, TX 75019. Its phone number is 972-393-0376. Its website is mainstreetretirement.com.

Source: Form ADV Part 1A, Item 1.F, filed 2 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 2 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. ADV PART 2, submitted 15 January 2026.
  3. IAPD firm record, CRD 313051.
  4. SEC registered adviser data, annual Form ADV amendments filed 23 June 2022 to 2 March 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Main Street Retirement Planning, LLC, website.

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