Longview Financial Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, publishing newsletters, educational seminars, education planning, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
Longview Financial Advisors reports 182 clients. They include 112 individual clients and 70 high-net-worth individuals. Nearly all assets ($208M across 614 accounts) are managed with discretion; $68.1K across 5 accounts are not. It advised 4 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 62% | 24% |
| High-net-worth individuals | 38% | 76% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 112 | $49.1M | 23.6% | $438K |
| High-net-worth individuals | 70 | $158M | 75.7% | $2.25M |
| Pension and profit-sharing plans | Fewer than 5 | $520K | 0.2% | — |
| Charitable organizations | Fewer than 5 | $978K | 0.5% | — |
| Total | 182 | $208M | 100% | — |
- Clients
- 112
- Regulatory AUM
- $49.1M
- AUM share
- 23.6%
- Avg. per client
- $438K
- Clients
- 70
- Regulatory AUM
- $158M
- AUM share
- 75.7%
- Avg. per client
- $2.25M
- Clients
- Fewer than 5
- Regulatory AUM
- $520K
- AUM share
- 0.2%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $978K
- AUM share
- 0.5%
- Avg. per client
- —
Total
- Clients
- 182
- Regulatory AUM
- $208M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 4
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Longview Financial Advisors charges 0.50%–1.00% a year for its Investment advisory fee (assets under management). The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Planning only engagement
- Planning-only engagements are an annual, proposal-based fee with a minimum of $10,000, billed quarterly in arrears.
The leadership team of Longview Financial Advisors includes President Phillip Gipner, Chief Investment Officer Charles Johnson and Chief Compliance Officer Jessica Smith. It has 7 employees, 3 of them in advisory roles.
Leadership
Phillip GipnerVice President
Jessica SmithChief Compliance Officer, President- Jeffrey CedarholmRetired Owner
Charles JohnsonChief Investment Officer- Larry WestRetired Owner
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 7 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 10% to 25% of Longview Financial Advisors, Inc.
Larry West
since January 2002
- Owns 10% to 25% of Longview Financial Advisors, Inc.
Jeffrey Cedarholm
since January 2010
- Owns 10% to 25% of Longview Financial Advisors, Inc.
Jessica Smith
Control person · since January 2012
- Owns 10% to 25% of Longview Financial Advisors, Inc.
Charles Johnson
Control person · since June 2017
- Owns 10% to 25% of Longview Financial Advisors, Inc.
Phillip Gipner
Control person · since May 2025
Longview Financial Advisors’ regulatory assets grew from $185M (June 2021) to $208M (May 2026); clients fell from 194 to 182 and employees were 7 in both filings. In 2010, Longview (Jeff Cedarholm's practice, merged with West Financial Consulting, Inc.) joined it.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $208M | 182 | 7 | 5 |
| July 2025 | $195M | 188 | 6 | 4 |
| March 2024 | $181M | 195 | 6 | 2 |
| July 2023 | $171M | 209 | 7 | 3 |
| March 2022 | $192M | 208 | 9 | 2 |
| June 2021 | $185M | 194 | 7 | 3 |
Firms that joined
20101 joined
- Longview (Jeff Cedarholm's practice, merged with West Financial Consulting, Inc.)No filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, Longview Financial Advisors has 4 offices (3 private residences, listed without an address), with 2 listed addresses in Alabama and Tennessee.
Alabama · 1 listed address
- 4245 Balmoral Drive, Suite 306, HuntsvilleHQ
Tennessee · 1 listed address
- 104 East Park Drive, Brentwood
Contact and registration details
- Legal name
- Longview Financial Advisors, Inc.
- Headquarters
- 4245 Balmoral Drive, Suite 306, Huntsville, AL 35801
- Website
- longviewfa.com
- Phone
- 256-534-1196
- @longviewfa
- SEC file
- 801-64122
- Founded
- 1994
- Structure
- Alabama corporation
- Fiscal year end
- December
Longview Financial Advisors uses Fidelity ($188M) as custodian for its separately managed accounts. Longview Financial Advisors has custody of $32.9M in client assets for 47 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $188M100%
At year end, Longview Financial Advisors’ separately managed accounts were mostly in funds (96%). Its reported 13F holdings for the quarter ended 30 June 2026 total $171M across 43 positions; the largest are iShares MSCI Intl Quality Factor ETF (9.5%), Cambria Foreign Shareholder Yield ETF (8.7%) and Pacer US Cash Cows 100 ETF (8.5%).
What the accounts hold
- Funds96%
- Cash4%
Reported 13F holdings
- $171M
- Reported 13F value
- 43
- Positions
- 74.1%
- In the 10 largest
- +4.5%
- Value vs. prior quarter
- iShares MSCI Intl Quality Factor ETFETF9.5%
- Cambria Foreign Shareholder Yield ETFETF8.7%
- Pacer US Cash Cows 100 ETFETF8.5%
- Invesco S&P 500 Garp ETFETF8.1%
- Pacer Developed Markets International Cash Cows 100 ETFETF8.0%
- Freedom 100 Emerging Markets ETFETF7.9%
- Fundstrat Granny Shots US Large Cap ETFETF7.3%
- Alpha Architect 1-3 Month Box ETFETF6.5%
- Horizon Kinetics Inflation Beneficiaries ETFETF5.5%
- Simplify Commodities Strategy NO K-1 ETFETF4.2%
Together, the ten largest are 74.1% of reported value.
How many clients does Longview Financial Advisors have?
Longview Financial Advisors has 182 clients and manages $208 million for them, as of May 2026. They include 112 individual clients and 70 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 21 May 2026
What services does Longview Financial Advisors offer?
Longview Financial Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, publishing newsletters, educational seminars, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Longview Financial Advisors charge?
Longview Financial Advisors charges 0.50%–1.00% a year for its Investment advisory fee (assets under management). The fee is billed in arrears and is negotiable.
Source: ADV PART 2A, filed 20 May 2026
Which custodians does Longview Financial Advisors use?
Longview Financial Advisors’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $188M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 21 May 2026
How many financial advisors does Longview Financial Advisors have?
Longview Financial Advisors has 3 investment adviser representatives registered with state securities authorities, out of 7 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Longview Financial Advisors invest in?
At the end of its last fiscal year, Longview Financial Advisors’ separately managed accounts held 96% registered funds (mutual funds, ETFs, BDCs) and 4% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Longview Financial Advisors?
Longview Financial Advisors’ direct owners are Larry West, Jeffrey Cedarholm, Jessica Smith, Charles Johnson and Phillip Gipner, each holding 25% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 21 May 2026
How does Longview Financial Advisors get paid?
Longview Financial Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Longview Financial Advisors?
Longview Financial Advisors’ main office is at 4245 Balmoral Drive, Suite 306, Huntsville, AL 35801. Its phone number is 256-534-1196. Its website is longviewfa.com.