Lincoln Investment Planning: AUM & Ownership

Clients

Lincoln Investment Planning serves 138,369 clients, 133,528 of them other individuals. The average client has about $159,000 with the firm, and high-net-worth clients hold 20% of its $22 billion in assets.

Regulatory assets by client type

Individuals133,528 clients79%
High-net-worth individuals4,604 clients20%
OtherPension and profit-sharing plans, Charitable organizations, Corporations and other businesses1%

Show client breakdown

Client type	Clients	Regulatory AUM	Share	Avg. per client
Individuals (other than HNW)	133,528	$17,421,790,481	79.2%	$130K
High-net-worth individuals	4,604	$4,301,655,180	19.6%	$934K
Pension and profit-sharing plans	15	$30,346,046	0.1%	$2.02M
Charitable organizations	41	$38,069,096	0.2%	$929K
Corporations and other businesses	181	$202,990,619	0.9%	$1.12M
Total	138,369	$21,994,851,422	100%	$159K

Individuals (other than HNW)

Clients: 133,528
Regulatory AUM: $17,421,790,481
Share: 79.2%
Avg. per client: $130K

High-net-worth individuals

Clients: 4,604
Regulatory AUM: $4,301,655,180
Share: 19.6%
Avg. per client: $934K

Pension and profit-sharing plans

Clients: 15
Regulatory AUM: $30,346,046
Share: 0.1%
Avg. per client: $2.02M

Charitable organizations

Clients: 41
Regulatory AUM: $38,069,096
Share: 0.2%
Avg. per client: $929K

Corporations and other businesses

Clients: 181
Regulatory AUM: $202,990,619
Share: 0.9%
Avg. per client: $1.12M

Total

Clients: 138,369
Regulatory AUM: $21,994,851,422
Share: 100%
Avg. per client: $159K

What it does

Lincoln Investment Planning provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions and selecting other managers. It is paid through a percentage of assets, hourly charges, fixed fees and commissions.

Lincoln Investment Planning provided financial planning to 251–500 clients last fiscal year and advises no private funds.

58.9% of assets ($12.95B across 103,177 accounts) are managed with discretion; $9.05B across 96,206 accounts are not. $10.08B sits in a wrap fee program the firm both sponsors and manages. 1% of clients are outside the U.S., and 595 clients received advice without assets under management last fiscal year.

What the accounts hold

Separately managed account assets by class, year end

Stocks4%
Funds95%
Cash1%

Custodians

Lincoln Investment Planning’s client accounts are held mainly at Pershing, with 93% of managed assets. Lincoln Investment Planning has custody of $21.38B for 137,154 clients.

Managed account assets by custodian

PershingPershing LLC · Jersey City, NJ · $20.41B93%
All other custodians$1.59B7%

Ownership and leadership

Lincoln Investment Capital owns 75% or more of Lincoln Investment Planning.

Who owns the firm

Lincoln Investment Planning, LLC· the adviser

Lincoln Investment Capital
Control person · since August 2015
Owns 75% or more of Lincoln Investment Planning, LLC
Lincoln Investment Capital Holdings, LLC
Control person · since August 2015
Owns 75% or more of Lincoln Investment Planning, LLC
- Lincoln Investment Group Holdings, Inc.
  Control person · since August 2015
  Owns 50% to 75% of Lincoln Investment Capital Holdings, LLC

Leadership

Daniel Sean Alexander
Executive Vice-President, Chief Business Development Officer
Anthony Charles Bueti
Executive Vice-President, Chief Operating Officer
Karen Dougherty Bura
Vice-President, Controller
Jason Christopher Estes
Executive Vice-President, Chief
Steven Neil Flax
Executive Vice-President, Chief Human Resources Officer
Maureen Ann Mattson
Executive Vice-President, General Counsel & Chief Compliance Officer
Diane Mulherrin McCarthy
Executive Vice-President/Chief Financial Officer/Principal Financial Officer/Elected Manager
Shashi Mehrotra
Senior Vice-President, Chief Investment Officer
Susan Mary Oberlies
Senior Vice-President, Deputy General Counsel, Corporate Secretary and Head of Risk
Edward Samuel JR Forst
Elected Manager
Kathleen Kinslow Leckey
CEO

Staff

1,238 employees
874 in advisory functions
864 state-registered reps
861 broker-dealer reps
661 insurance agents
3 soliciting firms

Fees

Lincoln Investment Planning is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and commissions.

Lincoln Investment Planning’s fee rates are not included in this profile. Find its brochure on the SEC’s site.

Offices and registrations

Besides its headquarters, Lincoln Investment Planning has 314 offices, with 26 listed addresses across 14 states.

Listed office addresses by state

Pennsylvania · 3 listed addresses

601 Office Center Drive, Suite 300, Fort WashingtonHQ
5 Walnut Grove Drive, Horsham
1 East Broad Street, Bethlehem

Other business names

Lincoln Investment Planning has reported 9 other business names to the SEC.

CMW
Creating and Managing Wealth
Financial Directors
Gabor Financial Solutions
Shelgren Financial Group
The Gabor Agency
The Legend Group
The Lincoln Investment Companies
The Voyager Group

Registration details

Legal name: Lincoln Investment Planning, LLC
Headquarters: 601 Office Center Drive, Suite 300, Fort Washington, PA 19034-3232
Phone: 215-887-8111
Website: www.lincolninvestment.com
SEC file: 801-14059
Structure: Pennsylvania LLC
Fiscal year end: December

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does Lincoln Investment Planning have?

Lincoln Investment Planning has 138,369 clients and manages $22 billion for them, as of July 2026. They include 133,528 other individuals, 4,604 high-net-worth individuals and 181 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 July 2026

What services does Lincoln Investment Planning offer?

Lincoln Investment Planning provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Lincoln Investment Planning use?

Lincoln Investment Planning’s separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $20,406,646,966. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 July 2026

How many financial advisors does Lincoln Investment Planning have?

Lincoln Investment Planning has 864 investment adviser representatives registered with state securities authorities, out of 1,238 employees, and 874 perform investment advisory functions. 861 are registered representatives of a broker-dealer and 661 are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Lincoln Investment Planning invest in?

At the end of its last fiscal year, Lincoln Investment Planning’s separately managed accounts held 95% registered funds (mutual funds, ETFs, BDCs), 4% exchange-traded equities and 1% cash and equivalents. It advises no private funds of its own.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Lincoln Investment Planning?

Lincoln Investment Planning is owned through a holding company by Lincoln Investment Group Holdings, Inc. Its direct owners are Lincoln Investment Capital (75% or more) and Lincoln Investment Capital Holdings, LLC (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 20 July 2026

How does Lincoln Investment Planning get paid?

Lincoln Investment Planning is paid through a percentage of assets under management, hourly charges, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file