Lifelong Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, estate planning, insurance, philanthropic planning, retirement plan services, and tax planning. Financial planning was provided to 1,000 clients last fiscal year.
Lifelong Wealth Advisors reports 865 clients. They include 670 individual clients and 195 high-net-worth individuals. Of its assets, 100.0% ($710M across 2,618 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 77% | 36% |
| High-net-worth individuals | 23% | 64% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 670 | $257M | 36.2% | $384K |
| High-net-worth individuals | 195 | $453M | 63.8% | $2.32M |
| Total | 865 | $710M | 100% | $821K |
- Clients
- 670
- Regulatory AUM
- $257M
- AUM share
- 36.2%
- Avg. per client
- $384K
- Clients
- 195
- Regulatory AUM
- $453M
- AUM share
- 63.8%
- Avg. per client
- $2.32M
Total
- Clients
- 865
- Regulatory AUM
- $710M
- AUM share
- 100%
- Avg. per client
- $821K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1000
Lifelong Wealth Advisors is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Stand-alone financial planning and consulting is a negotiable fixed fee of up to $15,000, depending on scope and the professional providing it.
Robert Bonine owns 25% to 50% of Lifelong Wealth Advisors. The leadership team of Lifelong Wealth Advisors includes Chief Compliance Officer Robert Bonine. It has 12 employees, 8 of them in advisory roles.
Leadership
- Robert BoninePartner & Chief Compliance Officer
- Dori PetroffChief Operations Officer
- Jeremy LipinskiPartner
- Anders HaugenPartner
Investment adviser representatives
9 representatives listed in the SEC register as of 9 October 2026.
- Robert Miller Bonine
- Jack Drobinski
- Anders John Haugen
- Dylan Michael Knutson
- Jeremy Matthew Lipinski
- Steven William Ohm
- Dori Lynn Petroff
- Logan Briar Taft
- Peter Joe Wiedewitsch
Staff
- 12 employees
- 8 in advisory functions
- 8 state-registered reps
- 6 insurance agents
- Owns 25% to 50% of Lifelong Wealth Advisors, Inc.
Robert Bonine
Control person · since November 2014
- Owns 25% to 50% of Lifelong Wealth Advisors, Inc.
Jeremy Lipinski
Control person · since November 2014
- Owns 25% to 50% of Lifelong Wealth Advisors, Inc.
Anders Haugen
Control person · since November 2014
Lifelong Wealth Advisors’ regulatory assets grew from $615M (July 2025) to $710M (March 2026); clients were 865 in both filings and employees rose from 11 to 12.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $710M | 865 | 12 | 3 |
| July 2025 | $615M | 852 | 11 | 3 |
Besides its headquarters, Lifelong Wealth Advisors has 2 offices (2 private residences, listed without an address), with 1 listed address in Minnesota.
Minnesota · 1 listed address
- 1150 County Road E West, Arden HillsHQ
Contact and registration details
- Legal name
- Lifelong Wealth Advisors, Inc.
- Headquarters
- 1150 County Road E West, Arden Hills, MN 55112
- Website
- Not reported
- Phone
- 651-444-6500
- SEC file
- 801-130930
- Structure
- Minnesota corporation
- Fiscal year end
- December
Lifelong Wealth Advisors uses Charles Schwab ($696M) as custodian for its separately managed accounts. Lifelong Wealth Advisors has custody of $539M in client assets for 1,522 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $696M100%
At year end, Lifelong Wealth Advisors’ separately managed accounts were mostly in funds (91%). Its reported 13F holdings for the quarter ended 30 June 2026 total $426M across 99 positions; the largest are SPDR Series Trust (19.4%), Goldman Sachs ETF TR (18.1%) and J P Morgan Exchange Traded F (8.8%).
What the accounts hold
- Stocks5%
- Funds91%
- Bonds1%
- Cash3%
Reported 13F holdings
- $426M
- Reported 13F value
- 99
- Positions
- 71.9%
- In the 10 largest
- +13.1%
- Value vs. prior quarter
- SPDR Series Trust · ST Str P500etf19.4%
- Goldman Sachs ETF TR · Activebeta US LG18.1%
- J P Morgan Exchange Traded F · Active Bond ETF8.8%
- Fidelity Covington Trust · Enh Mid Cor ETF7.0%
- American Centy ETF TR · US Sml CP Valu6.4%
- Blackrock ETF Trust · iShares US Equit2.6%
- iShares TR · U.S. Tech ETF2.6%
- J P Morgan Exchange Traded F · Hedg Equ Lad ETF2.4%
- iShares TR · S&P 500 Grwt ETF2.3%
- iShares TR · S&P 500 Val ETF2.2%
Together, the ten largest are 71.9% of reported value.
How many clients does Lifelong Wealth Advisors have?
Lifelong Wealth Advisors has 865 clients and manages $710 million for them, as of March 2026. They include 670 individual clients and 195 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 6 March 2026
What services does Lifelong Wealth Advisors offer?
Lifelong Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, estate planning, insurance, philanthropic planning, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Lifelong Wealth Advisors use?
Lifelong Wealth Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $696M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 6 March 2026
How many financial advisors does Lifelong Wealth Advisors have?
Lifelong Wealth Advisors has 8 investment adviser representatives registered with state securities authorities, out of 12 employees, and 8 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Lifelong Wealth Advisors invest in?
At the end of its last fiscal year, Lifelong Wealth Advisors’ separately managed accounts held 91% registered funds (mutual funds, ETFs, BDCs), 5% exchange-traded equities, 3% cash and equivalents and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Lifelong Wealth Advisors?
Lifelong Wealth Advisors’ direct owners are Robert Bonine, Jeremy Lipinski and Anders Haugen, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 6 March 2026
How does Lifelong Wealth Advisors get paid?
Lifelong Wealth Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Lifelong Wealth Advisors?
Lifelong Wealth Advisors’ main office is at 1150 County Road E West, Arden Hills, MN 55112. Its phone number is 651-444-6500.