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Life Planning Partners

Wealth managementRIA

Jacksonville, FLCRD 129338Updated

Life Planning Partners is an investment adviser based in Jacksonville, FL, registered with the SEC since 2016. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $354 million, as filed on 29 January 2026.

111
Clients
$3.21M
AUM per individual client
5
Advisory staff
1
Offices
See fees
Annual fee

From Form ADV filed 29 January 2026SEC record

Services and clients

Life Planning Partners provides financial planning, portfolio management for individuals and small businesses, pension consulting, estate planning, insurance, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.

Life Planning Partners reports 111 clients. They include 84 high-net-worth individuals, 26 individual clients and 1 corporate or other business client. Of its assets, 99.7% ($353M across 580 accounts) are managed with discretion; $920K across 2 accounts are not. It advised 1 client without assets under management last fiscal year.

Clients and assets by client type
Clients111 clients
Assets$354M
Client typeClientsAssets
Individuals (other than HNW)23%4%
High-net-worth individuals76%96%
Corporations and other businesses<1%<1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
26
Regulatory AUM
$14.5M
AUM share
4.1%
Avg. per client
$557K
High-net-worth individuals
Clients
84
Regulatory AUM
$339M
AUM share
95.8%
Avg. per client
$4.04M
Corporations and other businesses
Clients
Fewer than 5
Regulatory AUM
$488K
AUM share
0.1%
Avg. per client
$488K

Total

Clients
111
Regulatory AUM
$354M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
1
Private funds advised
0
Financial planning clients last fiscal year
101–250

Fees and minimums

Life Planning Partners is paid through hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.

Fee details and sources

Other fees

Advisory Consulting Services
Hourly advisory consulting is $200 per hour, negotiable, and may be credited toward a first-quarter retainer fee.
Pension Consulting Services
Annual fixed fee generally between $3,000 and $12,000, negotiable, billed quarterly in advance.

Ownership and people

Carolyn McClanahan owns 75% or more of Life Planning Partners. The leadership team of Life Planning Partners includes President Carolyn McClanahan and Chief Compliance Officer Brett Lozowski. It has 8 employees, 5 of them in advisory roles.

Loading adviser profiles

Staff

  • 8 employees
  • 5 in advisory functions
  • 5 state-registered reps
Who owns the firm
Life Planning Partners, Inc.· the adviser
  • Carolyn McClanahan

    Control person · since September 2003

    Owns 75% or more of Life Planning Partners, Inc.

Growth and acquisitions

Life Planning Partners’ regulatory assets grew 1.5× from $233M (February 2021) to $354M (January 2026); clients rose from 99 to 111 and employees from 4 to 8.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Jan 2026January 2026$354M11181
Feb 2025February 2025$312M11671
Feb 2024February 2024$274M9361
Mar 2023March 2023$232M9841
Feb 2022February 2022$256M9751
Feb 2021February 2021$233M9941

Offices and registration details

Besides its headquarters, Life Planning Partners has 0 offices, with 1 listed address in 1 state.

Listed office addresses by state

Florida · 1 listed address

  • 6550 St. Augustine Road, Suite 302, JacksonvilleHQ

Contact and registration details

Legal name
Life Planning Partners, Inc.
Headquarters
6550 St. Augustine Road, Suite 302, Jacksonville, FL 32217-2847
SEC file
801-107568
Founded
2004
Structure
Florida corporation
Fiscal year end
December

Custodians

Life Planning Partners’ named custodian for separately managed accounts is Fidelity ($354M). Life Planning Partners has custody of $18.7M for 18 clients.

Reported separately managed account assets by custodian
$354M
named custodians
  • FidelityFidelity Brokerage Services LLC · Smithfield, RI · $354M100%

Investments and reported holdings

At year end, Life Planning Partners’ separately managed accounts were largely in stocks (40%) and bonds (30%). Its reported 13F holdings for the quarter ended 30 June 2026 total $135M across 71 positions; the largest are iShares TR (19.7%), iShares TR (7.9%) and Vanguard Index Fds (6.3%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks40%
  • Funds25%
    • Registered funds23%
    • Pooled vehicles2%
  • Bonds30%
  • Cash5%
  • Other1%
    • Us government/agency bonds, investment grade corporate bonds, etc.1%
Loading reported holdings

Common questions

How many clients does Life Planning Partners have?

Life Planning Partners has 111 clients and manages $354 million for them, as of January 2026. They include 84 high-net-worth individuals, 26 individual clients and 1 corporate or other business client.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 29 January 2026

What services does Life Planning Partners offer?

Life Planning Partners provides financial planning, portfolio management for individuals and small businesses, pension consulting, estate planning, insurance, and tax planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

Which custodians does Life Planning Partners use?

Life Planning Partners’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $354M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 29 January 2026

How many financial advisors does Life Planning Partners have?

Life Planning Partners has 5 investment adviser representatives registered with state securities authorities, out of 8 employees, and 5 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Life Planning Partners invest in?

At the end of its last fiscal year, Life Planning Partners’ separately managed accounts held 40% exchange-traded equities, 30% state and local bonds, 23% registered funds (mutual funds, ETFs, BDCs), 5% cash and equivalents, 2% pooled vehicles (private funds and similar) and 1% other. The 1% other category is described as: US Government/Agency Bonds, Investment Grade Corporate Bonds, Etc.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Life Planning Partners?

Life Planning Partners’ direct owner is Carolyn McClanahan (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 29 January 2026

How does Life Planning Partners get paid?

Life Planning Partners is paid through hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Life Planning Partners?

Life Planning Partners’ main office is at 6550 St. Augustine Road, Suite 302, Jacksonville, FL 32217-2847. Its phone number is 904-448-5158. Its website is lifeplanningpartners.com.

Source: Form ADV Part 1A, Item 1.F, filed 29 January 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 29 January 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. ADV PART 2A, submitted 29 January 2026.
  3. IAPD firm record, CRD 129338.
  4. SEC registered adviser data, annual Form ADV amendments filed 19 February 2021 to 29 January 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 22 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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