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L.s.y.

Wealth managementIndependent broker-dealer

San Ramon, CACRD 38Updated

L.s.y. is an investment adviser based in San Ramon, CA, registered with the SEC since 2000. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $631 million, as filed on 26 June 2026.

766
Clients
$787K
AUM per individual client
32
Advisory staff
13
Offices
2.00%
Annual fee
Up to

From Form ADV filed 26 June 2026SEC record

Services and clients

L.s.y. provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.

L.s.y. reports 766 clients. They include 548 individual clients, 211 high-net-worth individuals, and 7 corporations and other businesses. Of its assets, 99.7% ($629M across 1,548 accounts) are managed with discretion; $1.76M across 6 accounts are not. It advised 18 clients without assets under management last fiscal year.

Clients and assets by client type
Clients766 clients reported
Assets$631M
Client typeClientsAssets
Individuals (other than HNW)72%26%
High-net-worth individuals28%69%
Banking or thrift institutionsFewer than 50%
Pension and profit-sharing plansFewer than 54%
Charitable organizationsFewer than 5<1%
Other client typesState or municipal government entities; Other investment advisers; Insurance companies; Sovereign wealth funds and foreign official institutions; Corporations and other businesses; Other<1%<1%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
548
Regulatory AUM
$163M
AUM share
25.9%
Avg. per client
$298K
High-net-worth individuals
Clients
211
Regulatory AUM
$434M
AUM share
68.8%
Avg. per client
$2.06M
Banking or thrift institutions
Clients
Fewer than 5
Regulatory AUM
$0
AUM share
0.0%
Avg. per client
—
Pension and profit-sharing plans
Clients
Fewer than 5
Regulatory AUM
$25.3M
AUM share
4.0%
Avg. per client
—
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$2.96M
AUM share
0.5%
Avg. per client
—
State or municipal government entities
Clients
Fewer than 5
Regulatory AUM
$0
AUM share
0.0%
Avg. per client
—
Other investment advisers
Clients
Fewer than 5
Regulatory AUM
$0
AUM share
0.0%
Avg. per client
—
Insurance companies
Clients
Fewer than 5
Regulatory AUM
$0
AUM share
0.0%
Avg. per client
—
Sovereign wealth funds and foreign official institutions
Clients
Fewer than 5
Regulatory AUM
$0
AUM share
0.0%
Avg. per client
—
Corporations and other businesses
Clients
7
Regulatory AUM
$4.9M
AUM share
0.8%
Avg. per client
$700K
Other
Clients
Fewer than 5
Regulatory AUM
$117K
AUM share
0.0%
Avg. per client
—

Total

Clients
766
Regulatory AUM
$631M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
18
Private funds advised
0
Financial planning clients last fiscal year
0

Fees and minimums

L.s.y. charges up to 2.00% a year for its Asset management; its fees and minimums are set out in its brochures on the SEC website.

Ownership and people

Larry Chaiya Lee owns 50% to 75% of L.s.y.. The leadership team of L.s.y. includes President Nicholas Cowles Cochran and Chief Compliance Officer Emmanuel Sabale Comes. It has 32 employees.

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Staff

  • 32 employees
  • 32 in advisory functions
  • 30 state-registered reps
  • 32 broker-dealer reps
  • 19 insurance agents
  • 1 soliciting firm
Who owns the firm
L.s.y., Inc· the adviser
  • Larry Chaiya Lee

    Control person · since March 1973

    Owns 50% to 75% of L.s.y., Inc
  • Elaine Joyce Yee

    Control person · since April 2026

    Owns 25% to 50% of L.s.y., Inc

Growth and acquisitions

L.s.y.’s regulatory assets grew from $589M (June 2021) to $631M (June 2026); clients fell from 967 to 766 and employees from 41 to 32.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Jun 2026June 2026$631M7663213
Jun 2025June 2025$578M7623013
Jun 2024June 2024$617M9013214
Jun 2023June 2023$511M9763715
Jun 2022June 2022$598M9743916
Jun 2021June 2021$589M9674117

Offices and registration details

Besides its headquarters, L.s.y. has 12 offices (4 private residences, listed without an address), with 9 listed addresses in 1 state.

Listed office addresses by state

California · 9 listed addresses

  • 12667 Alcosta BLVD., Suite 160, San RamonHQ
  • 2635 N First Street, Suite 230, San Jose
  • 13620 Lincoln Way, Ste. 280, Auburn
  • 6101 Bollinger Canyon RD, Suite 310, San Ramon
  • 525 'J" Street, Ste. B, Los Banos
  • 9825 Blue Larkspur Lane, Monterey
  • 5701 Lonetree BLVD., Suite 215, Rocklin
  • 4340 Redwood Hwy Ste 118, San Rafael
  • 11856 Dublin BLVD., Dublin

Contact and registration details

Legal name
L.s.y., Inc
Headquarters
12667 Alcosta BLVD., Suite 160, San Ramon, CA 94583
SEC file
801-57838
Structure
California corporation
Fiscal year end
March

Custodians

L.s.y.’s named custodians for separately managed accounts are Charles Schwab ($424M, 67%), Fidelity ($120M, 19%) and Fidelity ($86.3M, 14%). L.s.y. does not have custody of client assets.

Reported separately managed account assets by custodian
$631M
named custodians
  • FidelityNational Financial Services LLC · Boston, MA · $120M19%
  • FidelityFidelity Brokerage Services LLC · Smithfield, RI · $86.3M14%
  • Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $424M67%

Investments and reported holdings

At year end, L.s.y.’s separately managed accounts were mostly in funds (61%) and stocks (34%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks34%
  • Funds61%
  • Cash3%
  • Other2%
    • Includes fractional percentages of non-traded direct participation programs, cds, u.s. government/agency bonds, u.s. state and local bonds, investment grade corporate bonds, and derivatives categories above.2%

Common questions

How many clients does L.s.y. have?

L.s.y. has 766 clients and manages $631 million for them, as of June 2026. They include 548 individual clients, 211 high-net-worth individuals, and 7 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 June 2026

What services does L.s.y. offer?

L.s.y. provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does L.s.y. charge?

L.s.y. charges up to 2.00% a year for its Asset management.

Source: AIC FORM ADV PART 2A - 6/26/26, filed 26 June 2026

Which custodians does L.s.y. use?

L.s.y.’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $424M, National Financial Services LLC (Boston, MA), with $120M and Fidelity Brokerage Services LLC (Smithfield, RI), with $86.3M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 June 2026

How many financial advisors does L.s.y. have?

L.s.y. has 30 investment adviser representatives registered with state securities authorities, out of 32 employees, and 32 perform investment advisory functions. 32 employees are registered representatives of a broker-dealer and 19 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does L.s.y. invest in?

At the end of its last fiscal year, L.s.y.’s separately managed accounts held 61% registered funds (mutual funds, ETFs, BDCs), 34% exchange-traded equities, 3% cash and equivalents and 2% other. The 2% other category is described as: Includes Fractional Percentages of Non-Traded Direct Participation Programs, CDS, U.S. Government/Agency Bonds, U.S. State and Local Bonds, Investment Grade Corporate Bonds, and Derivatives Categories Above.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns L.s.y.?

L.s.y.’s direct owners are Larry Chaiya Lee (50% to 75%) and Elaine Joyce Yee (25% to 50%).

Source: Form ADV Part 1A, Schedules A and B, filed 26 June 2026

How does L.s.y. get paid?

L.s.y. is paid through a percentage of assets under management, hourly charges, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact L.s.y.?

L.s.y.’s main office is at 12667 Alcosta BLVD., Suite 160, San Ramon, CA 94583. Its phone number is 925-866-2882. Its website is americaninvestorsco.com.

Source: Form ADV Part 1A, Item 1.F, filed 26 June 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 26 June 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. AIC FORM ADV PART 2A - 6/26/26, submitted 26 June 2026.
  3. IAPD firm record, CRD 38.
  4. SEC registered adviser data, annual Form ADV amendments filed 28 June 2021 to 26 June 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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