Keystone Financial Planning provides financial planning, portfolio management for individuals and small businesses, insurance, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.
Keystone Financial Planning reports 117 clients. They include 74 high-net-worth individuals and 43 individual clients. Of its assets, 100.0% ($407M across 448 accounts) are managed with discretion. Of its clients, 2% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 37% | 4% |
| High-net-worth individuals | 63% | 96% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 43 | $17.2M | 4.2% | $401K |
| High-net-worth individuals | 74 | $390M | 95.8% | $5.27M |
| Total | 117 | $407M | 100% | $3.48M |
- Clients
- 43
- Regulatory AUM
- $17.2M
- AUM share
- 4.2%
- Avg. per client
- $401K
- Clients
- 74
- Regulatory AUM
- $390M
- AUM share
- 95.8%
- Avg. per client
- $5.27M
Total
- Clients
- 117
- Regulatory AUM
- $407M
- AUM share
- 100%
- Avg. per client
- $3.48M
- Clients outside the U.S.
- 2%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Keystone Financial Planning charges 0.40%–1.00% a year for its Portfolio management services. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Portfolio management under $1 million
- In limited cases, a fixed fee of $2,000 to $10,000 paid quarterly in arrears; it ends once assets exceed $1,000,000.
- Stand-alone financial planning and consulting
- A yearly fixed fee of $2,000 to $10,000, billed quarterly in arrears; one-off services are payable on completion.
Keith Sechler owns 50% to 75% of Keystone Financial Planning. The leadership team of Keystone Financial Planning includes President Brigitte Palumbo. It has 2 employees.
Leadership
- Brigitte PalumboChief Compliance Officer/President/Secretary
- Keith SechlerCEO, Treasurer
- Linda BorowiakShareholder
Investment adviser representatives
1 representatives listed in the SEC register as of 9 October 2026.
- Keith L. Sechler
Staff
- 2 employees
- 2 in advisory functions
- 1 state-registered rep
- Owns 50% to 75% of Keystone Financial Planning, Inc
Keith Sechler
Control person · since August 1986
- Owns 25% to 50% of Keystone Financial Planning, Inc
Linda Borowiak
Control person · since August 1986
Keystone Financial Planning’s regulatory assets grew from $276M (March 2021) to $407M (February 2026); clients were 117 in both filings and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $407M | 117 | 2 | 1 |
| March 2025 | $377M | 119 | 2 | 1 |
| March 2024 | $351M | 121 | 2 | 1 |
| March 2023 | $343M | 120 | 2 | 1 |
| March 2022 | $337M | 108 | 2 | 1 |
| March 2021 | $276M | 115 | 2 | 1 |
Besides its headquarters, Keystone Financial Planning has 0 offices, with 1 listed address in Ohio.
Ohio · 1 listed address
- 1991 Crocker Road, Suite 204, WestlakeHQ
Contact and registration details
- Legal name
- Keystone Financial Planning, Inc
- Headquarters
- 1991 Crocker Road, Suite 204, Westlake, OH 44145
- Website
- keystonefin.com
- Phone
- 440-234-6323
- SEC file
- 801-30218
- Founded
- 1986
- Structure
- Ohio corporation
- Fiscal year end
- December
Keystone Financial Planning uses Charles Schwab ($354M, 87%) and Nationwide Advisory Solutions ($53.3M, 13%) as custodians for its separately managed accounts. Keystone Financial Planning has custody of $210M in client assets for 75 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $354M87%
- Nationwide Advisory SolutionsNationwide Advisory Solutions · Columbus, OH · $53.3M13%
At year end, Keystone Financial Planning’s separately managed accounts were mostly in funds (58%) and stocks (41%). Its reported 13F holdings for the quarter ended 30 June 2026 total $388M across 39 positions; the largest are Schwab Strategic TR (51.1%), US Bancorp (3.5%) and Chevron Corporation (3.5%).
What the accounts hold
- Stocks41%
- Funds58%
- Cash1%
Reported 13F holdings
- $388M
- Reported 13F value
- 39
- Positions
- 76.6%
- In the 10 largest
- —
- Value vs. prior quarter
- Schwab Strategic TR · US Dividend EQ51.1%
- US Bancorp3.5%
- Chevron Corporation3.5%
- Bank Nova Scotia B C3.1%
- Gsk PLC · Sponsored ADR2.6%
- British Amern Tob PLC · Sponsored ADR2.6%
- Microsoft Corp.2.6%
- Verizon Communications Inc.2.6%
- Medtronic PLC2.5%
- Unilever PLC · Spon ADR New2.5%
Together, the ten largest are 76.6% of reported value.
How many clients does Keystone Financial Planning have?
Keystone Financial Planning has 117 clients and manages $407 million for them, as of February 2026. They include 74 high-net-worth individuals and 43 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 February 2026
What services does Keystone Financial Planning offer?
Keystone Financial Planning provides financial planning, portfolio management for individuals and small businesses, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Keystone Financial Planning charge?
Keystone Financial Planning charges 0.40%–1.00% a year for its Portfolio management services. The fee is billed in arrears and is negotiable.
Source: KEYSTONE FINANCIAL PLANNING INC ADV BROCHURE, filed 27 February 2026
Which custodians does Keystone Financial Planning use?
Keystone Financial Planning’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $354M and Nationwide Advisory Solutions (Columbus, OH), with $53.3M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 February 2026
How many financial advisors does Keystone Financial Planning have?
Keystone Financial Planning has 1 investment adviser representative registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Keystone Financial Planning invest in?
At the end of its last fiscal year, Keystone Financial Planning’s separately managed accounts held 58% registered funds (mutual funds, ETFs, BDCs), 41% exchange-traded equities and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Keystone Financial Planning?
Keystone Financial Planning’s direct owners are Keith Sechler (50% to 75%) and Linda Borowiak (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 27 February 2026
How does Keystone Financial Planning get paid?
Keystone Financial Planning is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Keystone Financial Planning?
Keystone Financial Planning’s main office is at 1991 Crocker Road, Suite 204, Westlake, OH 44145. Its phone number is 440-234-6323. Its website is keystonefin.com.