Kelly Financial Services provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Kelly Financial Services reports 1,401 clients. They include 1,196 individual clients and 205 high-net-worth individuals. Of its assets, 88.8% ($554M across 2,703 accounts) are managed with discretion; $69.7M across 391 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 85% | 51% |
| High-net-worth individuals | 15% | 49% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,196 | $317M | 50.9% | $265K |
| High-net-worth individuals | 205 | $306M | 49.1% | $1.49M |
| Total | 1,401 | $624M | 100% | $445K |
- Clients
- 1,196
- Regulatory AUM
- $317M
- AUM share
- 50.9%
- Avg. per client
- $265K
- Clients
- 205
- Regulatory AUM
- $306M
- AUM share
- 49.1%
- Avg. per client
- $1.49M
Total
- Clients
- 1,401
- Regulatory AUM
- $624M
- AUM share
- 100%
- Avg. per client
- $445K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Kelly Financial Services charges up to 1.50% a year for its Investment advisory fee. The fee is billed in arrears, is negotiable and has a $500 annual minimum. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- Financial planning is charged at an hourly rate, with flat fees for specific types of financial plans and an optional monthly retainer for ongoing planning services.
Kelly Kelly owns 75% or more of Kelly Financial Services. The leadership team of Kelly Financial Services includes President Kelly Kelly, Chief Operating Officer Michael Doucette and Chief Compliance Officer Gregory Murray. It has 10 employees, 6 of them in advisory roles.
Leadership
- Kelly KellyPresident
- Michael DoucetteChief Operating Officer
- Gregory MurrayChief Compliance Officer
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
- Michael Patrick Doucette
- Charles William Gable
- Mary Madeline Warren Kelly
- William Anthony Kelly Jr.
- Gregory Peter Murray
- Joshua Matthew Smith
- Gregory John Workman
Staff
- 10 employees
- 6 in advisory functions
- 6 state-registered reps
- 7 insurance agents
- Owns 75% or more of Kelly Financial Services LLC
Kelly Kelly
Control person · since October 2017
Kelly Financial Services’ regulatory assets grew 1.9× from $323M (March 2021) to $624M (August 2026); clients fell from 1,502 to 1,401 and employees from 12 to 10.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $624M | 1,401 | 10 | 2 |
| March 2025 | $506M | 1,401 | 11 | 2 |
| June 2024 | $427M | 1,581 | 11 | 2 |
| March 2023 | $346M | 1,389 | 12 | 2 |
| March 2022 | $391M | 1,365 | 13 | 2 |
| March 2021 | $323M | 1,502 | 12 | 2 |
Besides its headquarters, Kelly Financial Services has 1 office, with 2 listed addresses in Massachusetts.
Massachusetts · 2 listed addresses
- 10 Forbes Road, Ste 130, BraintreeHQ
- 1 Van De Graaff Drive Suite 404, Burlington
Contact and registration details
- Legal name
- Kelly Financial Services LLC
- Headquarters
- 10 Forbes Road, Ste 130, Braintree, MA 02184
- Website
- kellyfinancial.org
- Phone
- 781-849-3090
- @kelly-financial-services-ma
- SEC file
- 801-112431
- Structure
- Massachusetts other (specify)
- Fiscal year end
- December
Kelly Financial Services uses Fidelity ($624M) as custodian for its separately managed accounts. Kelly Financial Services does not have custody of client assets.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- FidelityNational Financial Services LLC · Boston, MA · $624M100%
At year end, Kelly Financial Services’ separately managed accounts were mostly in funds (86%). Its reported 13F holdings for the quarter ended 30 June 2026 total $467M across 141 positions; the largest are iShares TR (15.2%), Blackrock ETF Trust (7.1%) and iShares TR (5.5%).
What the accounts hold
- Stocks7%
- Funds86%
- Bonds1%
- Cash6%
Reported 13F holdings
- $467M
- Reported 13F value
- 141
- Positions
- 53.1%
- In the 10 largest
- +12.9%
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF15.2%
- Blackrock ETF Trust · Isha IN Ctry ETF7.1%
- iShares TR · S&P 500 Grwt ETF5.5%
- Blackrock ETF Trust · iShares US Equit5.2%
- iShares TR · S&P 500 Val ETF4.5%
- Blackrock ETF Trust II · Isha Flex IN ETF3.9%
- iShares TR · US Treas BD ETF3.2%
- Blackrock ETF Trust · Isha I IN TE ETF3.0%
- iShares TR · 10-20 YR Trs ETF2.8%
- Schwab Strategic TR · Int-trm U.s Tres2.8%
Together, the ten largest are 53.1% of reported value.
How many clients does Kelly Financial Services have?
Kelly Financial Services has 1,401 clients and manages $624 million for them, as of August 2026. They include 1,196 individual clients and 205 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 14 August 2026
What services does Kelly Financial Services offer?
Kelly Financial Services provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Kelly Financial Services charge?
Kelly Financial Services charges up to 1.50% a year for its Investment advisory fee. The fee is billed in arrears, is negotiable and has a $500 annual minimum.
Which custodians does Kelly Financial Services use?
Kelly Financial Services’ separately managed account assets are held at National Financial Services LLC (Boston, MA), with $624M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 14 August 2026
How many financial advisors does Kelly Financial Services have?
Kelly Financial Services has 6 investment adviser representatives registered with state securities authorities, out of 10 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 7 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Kelly Financial Services invest in?
At the end of its last fiscal year, Kelly Financial Services’ separately managed accounts held 86% registered funds (mutual funds, ETFs, BDCs), 7% exchange-traded equities, 6% cash and equivalents and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Kelly Financial Services?
Kelly Financial Services’ direct owner is Kelly Kelly (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 14 August 2026
How does Kelly Financial Services get paid?
Kelly Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Kelly Financial Services?
Kelly Financial Services’ main office is at 10 Forbes Road, Ste 130, Braintree, MA 02184. Its phone number is 781-849-3090. Its website is kellyfinancial.org.