JNBA Financial Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, estate planning, family office services, insurance, and tax planning. Financial planning was provided to 1,000 clients last fiscal year.
JNBA Financial Advisors reports 1,115 clients. They include 591 individual clients, 514 high-net-worth individuals and 10 charitable organizations. Of its assets, 100.0% ($2.01B across 4,157 accounts) are managed with discretion. It advised 12 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 53% | 14% |
| High-net-worth individuals | 46% | 84% |
| Charitable organizations | <1% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 591 | $280M | 14.0% | $473K |
| High-net-worth individuals | 514 | $1.69B | 84.3% | $3.29M |
| Charitable organizations | 10 | $34.4M | 1.7% | $3.44M |
| Total | 1,115 | $2.01B | 100% | $1.8M |
- Clients
- 591
- Regulatory AUM
- $280M
- AUM share
- 14.0%
- Avg. per client
- $473K
- Clients
- 514
- Regulatory AUM
- $1.69B
- AUM share
- 84.3%
- Avg. per client
- $3.29M
- Clients
- 10
- Regulatory AUM
- $34.4M
- AUM share
- 1.7%
- Avg. per client
- $3.44M
Total
- Clients
- 1,115
- Regulatory AUM
- $2.01B
- AUM share
- 100%
- Avg. per client
- $1.8M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 12
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1000
JNBA Financial Advisors charges 0.65%–1.00% a year for its Investment advisory services. The fee is negotiable and has a $10,000 annual minimum. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Stand-alone financial planning and consulting
- Planning and consulting fees are negotiable, generally $1,500 to $10,000 on a fixed fee basis, or $125 to $250 per hour.
Jnba Financial Holdings, LLC owns 75% or more of JNBA Financial Advisors and is in turn owned by Jnba Financial Advisors Inc (75% or more). The leadership team of JNBA Financial Advisors includes President Kimberlee Brown. It has 36 employees, 31 of them in advisory roles.
Leadership
- Kimberlee BrownPresident/Chief Compliance Officer
- Richard BrownChairman and C.E.O.
Investment adviser representatives
30 representatives listed in the SEC register as of 9 October 2026.
- Lawrence J. Becker
- Corinn M Berken
- Stacy Mae Biermaier
- Michael Neil Bilotta
- Westyn Micheal Bodell
- Kimberlee Marie Brown
- Richard Stephen Brown
- Andrew J Buccanero
- Brendan James Doherty
- John William Foster
- Haley Ann Frecon
- Laura Rose Haupt
- Elise Marie Pederson Huston
- Joshua Gerald Justin
- Christopher J. Mastley
- Patrick Daniel Moyneur
- Bailey Marie Norby
- Stephanie Jean Rossi
- Marquesen Dorothy Ryan
- Nicholas Aaron Scheibel
- John Paul Schlueter
- Paul Daniel Scoles
- Jessica Ruth Seifert
- Noel Patrick Silker
- Shelby Rae St Martin
- Courtney Noelle Swayze
- Lucas John Traxler
- Carin Marguerite Lind Viertel
- Marie Patricia Williams
- Eva Christiana Wilson
Staff
- 36 employees
- 31 in advisory functions
- 31 state-registered reps
- Owns 75% or more of Jnba Financial Advisors, LLC
Jnba Financial Holdings, LLC
Control person · since January 2021
- Owns 75% or more of Jnba Financial Holdings, LLC
Jnba Financial Advisors Inc
Control person · since January 2021
- Owns 75% or more of Jnba Financial Advisors Inc
Richard Brown
Control person · since August 1998
JNBA Financial Advisors’ regulatory assets grew 1.6× from $1.22B (July 2021) to $2.01B (September 2026); clients rose from 925 to 1,115 and employees from 26 to 36.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $2.01B | 1,115 | 36 | 3 |
| March 2025 | $1.68B | 1,091 | 34 | 3 |
| March 2024 | $1.5B | 1,027 | 36 | 3 |
| March 2023 | $1.3B | 1,029 | 32 | 3 |
| March 2022 | $1.47B | 995 | 31 | 3 |
| July 2021 | $1.22B | 925 | 26 | 3 |
Besides its headquarters, JNBA Financial Advisors has 2 offices (1 private residence, listed without an address), with 2 listed addresses in Minnesota.
Minnesota · 2 listed addresses
- 8500 Normandale Lake BLVD, Suite 450, BloomingtonHQ
- 324 West Superior Street, Duluth
Other business names
JNBA Financial Advisors has reported 1 other business name to the SEC.
- Jnba Financial Advocates
Contact and registration details
- Legal name
- Jnba Financial Advisors, LLC
- Headquarters
- 8500 Normandale Lake BLVD, Suite 450, Bloomington, MN 55437
- Website
- jnba.com
- Phone
- 952-844-0995
- @jnba-financial-advisors
- SEC file
- 801-21522
- Structure
- Delaware LLC
- Fiscal year end
- December
JNBA Financial Advisors uses Charles Schwab ($1.99B) as custodian for its separately managed accounts. JNBA Financial Advisors has custody of $750M in client assets for 484 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1.99B100%
At year end, JNBA Financial Advisors’ separately managed accounts were mostly in funds (87%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.32B across 830 positions; the largest are iShares TR (13.2%), SPDR Index Shs Fds (9.3%) and iShares TR (7.0%).
What the accounts hold
- Stocks9%
- Funds87%
- Bonds1%
- Cash4%
Reported 13F holdings
- $1.32B
- Reported 13F value
- 830
- Positions
- 55.9%
- In the 10 largest
- +10.0%
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF13.2%
- SPDR Index Shs Fds · ST Str PO EX ETF9.3%
- iShares TR · 0-3 Mth Treasury7.0%
- American Centy ETF TR · Intl EQT ETF5.2%
- iShares TR · Core S&P Mcp ETF4.6%
- SPDR Series Trust · ST Str P400mid4.2%
- Vanguard Index Fds · Growth ETF3.8%
- SPDR Index Shs Fds · ST Port Mark ETF3.1%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt2.9%
- Vaneck ETF Trust · Mrngstr Wde Moat2.7%
Together, the ten largest are 55.9% of reported value.
How many clients does JNBA Financial Advisors have?
JNBA Financial Advisors has 1,115 clients and manages $2.01 billion for them, as of September 2026. They include 591 individual clients, 514 high-net-worth individuals and 10 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 September 2026
What services does JNBA Financial Advisors offer?
JNBA Financial Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, estate planning, family office services, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does JNBA Financial Advisors charge?
JNBA Financial Advisors charges 0.65%–1.00% a year for its Investment advisory services. The fee is negotiable and has a $10,000 annual minimum.
Source: PART 2A, filed 17 March 2026
Which custodians does JNBA Financial Advisors use?
JNBA Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.99B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 September 2026
How many financial advisors does JNBA Financial Advisors have?
JNBA Financial Advisors has 31 investment adviser representatives registered with state securities authorities, out of 36 employees, and 31 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does JNBA Financial Advisors invest in?
At the end of its last fiscal year, JNBA Financial Advisors’ separately managed accounts held 87% registered funds (mutual funds, ETFs, BDCs), 9% exchange-traded equities, 4% cash and equivalents and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns JNBA Financial Advisors?
JNBA Financial Advisors is owned through a chain of holding companies by Richard Brown. Its direct owner is Jnba Financial Holdings, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 22 September 2026
How does JNBA Financial Advisors get paid?
JNBA Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is JNBA Financial Advisors registered with the SEC?
Yes, JNBA Financial Advisors has been registered with the SEC as an investment adviser since 29 June 1984. Its CRD number is 106550 and its SEC file number is 801-21522.
Source: Form ADV Part 1A, Item 1, filed 22 September 2026; IAPD firm record
How do I contact JNBA Financial Advisors?
JNBA Financial Advisors’ main office is at 8500 Normandale Lake BLVD, Suite 450, Bloomington, MN 55437. Its phone number is 952-844-0995. Its website is jnba.com.