James River Asset Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 51–100 clients last fiscal year.
James River Asset Management reports 420 clients. They include 307 individual clients, 104 high-net-worth individuals and 6 charitable organizations. Of its assets, 92.9% ($254M across 1,128 accounts) are managed with discretion; $19.5M across 126 accounts are not. It advised 3 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 73% | 31% |
| High-net-worth individuals | 25% | 67% |
| Charitable organizations | 1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 307 | $84.7M | 30.9% | $276K |
| High-net-worth individuals | 104 | $185M | 67.4% | $1.78M |
| Charitable organizations | 6 | $2.59M | 0.9% | $432K |
| Corporations and other businesses | Fewer than 5 | $1.86M | 0.7% | $621K |
| Total | 420 | $274M | 100% | — |
- Clients
- 307
- Regulatory AUM
- $84.7M
- AUM share
- 30.9%
- Avg. per client
- $276K
- Clients
- 104
- Regulatory AUM
- $185M
- AUM share
- 67.4%
- Avg. per client
- $1.78M
- Clients
- 6
- Regulatory AUM
- $2.59M
- AUM share
- 0.9%
- Avg. per client
- $432K
- Clients
- Fewer than 5
- Regulatory AUM
- $1.86M
- AUM share
- 0.7%
- Avg. per client
- $621K
Total
- Clients
- 420
- Regulatory AUM
- $274M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 3
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
James River Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Consulting
- Hourly consulting at $250 per hour, negotiable depending on scope, payable on completion of the agreed services.
- Financial Planning
- A fixed fee, generally $1,500 to $5,000 and negotiable, with half due in advance and the balance on completion of the plan.
Lucas Swygard owns 75% or more of James River Asset Management. The leadership team of James River Asset Management includes President Lucas Swygard and Chief Compliance Officer Sally Orr. It has 9 employees, 5 of them in advisory roles.
Leadership
- Lucas SwygardPresident/Senior Financial Advisor
- Sally OrrChief Compliance Officer
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
- Kelly Gannon
- Alvin Hudson Miller Jr.
- Lucas Lee Swygard
- Grant Alan Thigpen
Staff
- 9 employees
- 5 in advisory functions
- 4 state-registered reps
- 5 insurance agents
- Owns 75% or more of James River Asset Management, LLC
Lucas Swygard
Control person · since January 2024
James River Asset Management’s regulatory assets grew 1.9× from $147M (June 2021) to $274M (August 2026); clients rose from 119 to 420 and employees from 7 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $274M | 420 | 9 | 1 |
| March 2025 | $236M | 408 | 9 | 1 |
| April 2024 | $149M | 344 | 10 | 1 |
| July 2023 | $163M | 328 | 11 | 1 |
| March 2022 | $209M | 311 | 12 | 1 |
| June 2021 | $147M | 119 | 7 | 1 |
Besides its headquarters, James River Asset Management has 0 offices, with 1 listed address in Virginia.
Virginia · 1 listed address
- 15521 Midlothian TNPK., Suite 100, MidlothianHQ
Contact and registration details
- Legal name
- James River Asset Management, LLC
- Headquarters
- 15521 Midlothian TNPK., Suite 100, Midlothian, VA 23113
- Website
- jamesriverwealth.com
- Phone
- 804-323-0517
- SEC file
- 801-112743
- Structure
- Virginia LLC
- Fiscal year end
- December
James River Asset Management uses Charles Schwab ($206M) as custodian for its separately managed accounts. James River Asset Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $206M100%
At year end, James River Asset Management’s separately managed accounts were mostly in funds (73%) and cash (18%).
What the accounts hold
- Stocks7%
- Funds73%
- Registered funds72%
- Pooled vehicles1%
- Bonds1%
- Cash18%
Filed values cover 99%. The neutral 1% gap has no reported category.
How many clients does James River Asset Management have?
James River Asset Management has 420 clients and manages $274 million for them, as of August 2026. They include 307 individual clients, 104 high-net-worth individuals and 6 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 5 August 2026
What services does James River Asset Management offer?
James River Asset Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does James River Asset Management use?
James River Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $206M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 5 August 2026
How many financial advisors does James River Asset Management have?
James River Asset Management has 4 investment adviser representatives registered with state securities authorities, out of 9 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does James River Asset Management invest in?
At the end of its last fiscal year, James River Asset Management’s separately managed accounts held 72% registered funds (mutual funds, ETFs, BDCs), 18% cash and equivalents, 7% exchange-traded equities, 1% U.S. government and agency bonds and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns James River Asset Management?
James River Asset Management’s direct owner is Lucas Swygard (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 5 August 2026
How does James River Asset Management get paid?
James River Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact James River Asset Management?
James River Asset Management’s main office is at 15521 Midlothian TNPK., Suite 100, Midlothian, VA 23113. Its phone number is 804-323-0517. Its website is jamesriverwealth.com.