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Intrinsic Investors

Wealth managementRIA

Wauwatosa, WICRD 111968Updated

Intrinsic Investors is an investment adviser based in Wauwatosa, WI, registered with the SEC since 2019. It provides investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $129 million, as filed on 14 January 2026.

156
Clients
$830K
AUM per individual client
3
Advisory staff
1
Offices
1.00–2.00%
Annual fee

From Form ADV filed 14 January 2026SEC record

Services and clients

Intrinsic Investors provides portfolio management for individuals and small businesses.

Intrinsic Investors reports 156 clients. They include 122 individual clients and 34 high-net-worth individuals. Of its assets, 100.0% ($129M across 383 accounts) are managed with discretion.

Clients and assets by client type
Clients156 clients
Assets$129M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)78%32%
High-net-worth individuals22%68%
Client breakdown and activity details
Individuals (other than HNW)
Clients
122
Regulatory AUM
$41.3M
AUM share
31.9%
Avg. per client
$338K
High-net-worth individuals
Clients
34
Regulatory AUM
$88.1M
AUM share
68.1%
Avg. per client
$2.59M

Total

Clients
156
Regulatory AUM
$129M
AUM share
100%
Avg. per client
$830K
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0

Fees and minimums

Intrinsic Investors charges 1.00%–2.00% a year for its Asset Management Services. The fee is billed in advance.

Ownership and people

William Fons owns 25% to 50% of Intrinsic Investors. The leadership team of Intrinsic Investors includes Chief Compliance Officer William Fons. It has 4 employees, 3 of them in advisory roles.

Leadership

Investment adviser representatives

3 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 4 employees
  • 3 in advisory functions
  • 3 state-registered reps
Who owns the firm
Intrinsic Investors LLC· the adviser
  • William Fons

    Control person · since November 1999

    Owns 25% to 50% of Intrinsic Investors LLC
  • Christopher Shea

    Control person · since November 1999

    Owns 25% to 50% of Intrinsic Investors LLC
  • Dawn Williams

    Control person · since November 1999

    Owns 25% to 50% of Intrinsic Investors LLC

Growth and acquisitions

Intrinsic Investors’ regulatory assets grew from $123M (January 2021) to $129M (January 2026); clients fell from 186 to 156 and employees were 4 in both filings.

By annual filing
Measure
Figures from each annual filing
Intrinsic Investors figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
January 2026$129M15641
January 2025$124M16841
February 2024$124M22041
January 2023$107M18441
January 2022$133M18941
January 2021$123M18641

Offices and registration details

Besides its headquarters, Intrinsic Investors has 0 offices, with 1 listed address in Wisconsin.

Listed office addresses in Wisconsin
Wauwatosa

Wisconsin · 1 listed address

  • 1200 N Mayfair RD, Suite 330, WauwatosaHQ

Contact and registration details

Legal name
Intrinsic Investors LLC
Headquarters
1200 N Mayfair RD, Suite 330, Wauwatosa, WI 53226
Website
Not reported
SEC file
801-116734
Structure
Wisconsin LLC
Fiscal year end
December

Custodians

Intrinsic Investors uses Charles Schwab ($129M) as custodian for its separately managed accounts. Intrinsic Investors has custody of $30K in client assets for 49 clients.

Reported separately managed account assets by custodian
$129M
named custodians
  • Charles SchwabCharles Schwab & Co, Inc. · Westlake, TX · $129M100%

Investments and reported holdings

At year end, Intrinsic Investors’ separately managed accounts were mostly in stocks (68%) and funds (28%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks68%
  • Funds28%
    • Registered funds23%
    • Pooled vehicles5%
  • Cash4%

Common questions

How many clients does Intrinsic Investors have?

Intrinsic Investors has 156 clients and manages $129 million for them, as of January 2026. They include 122 individual clients and 34 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 14 January 2026

What services does Intrinsic Investors offer?

Intrinsic Investors provides portfolio management for individuals and small businesses.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Intrinsic Investors charge?

Intrinsic Investors charges 1.00%–2.00% a year for its Asset Management Services. The fee is billed in advance.

Source: INTRINSIC INVESTORS ADV PART 2, filed 14 January 2026

Which custodians does Intrinsic Investors use?

Intrinsic Investors’ separately managed account assets are held at Charles Schwab & Co, Inc. (Westlake, TX), with $129M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 14 January 2026

How many financial advisors does Intrinsic Investors have?

Intrinsic Investors has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Intrinsic Investors invest in?

At the end of its last fiscal year, Intrinsic Investors’ separately managed accounts held 68% exchange-traded equities, 23% registered funds (mutual funds, ETFs, BDCs), 5% pooled vehicles (private funds and similar) and 4% cash and equivalents.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Intrinsic Investors?

Intrinsic Investors’ direct owners are William Fons, Christopher Shea and Dawn Williams, each holding 50% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 14 January 2026

How does Intrinsic Investors get paid?

Intrinsic Investors is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Intrinsic Investors?

Intrinsic Investors’ main office is at 1200 N Mayfair RD, Suite 330, Wauwatosa, WI 53226. Its phone number is 414-831-5700.

Source: Form ADV Part 1A, Item 1.F, filed 14 January 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 14 January 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. INTRINSIC INVESTORS ADV PART 2, submitted 14 January 2026.
  3. IAPD firm record, CRD 111968.
  4. SEC registered adviser data, annual Form ADV amendments filed 27 January 2021 to 14 January 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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