Skip to content

Infinity Advisory Group

Wealth managementRIA

Portage, MICRD 324723Updated

Infinity Advisory Group is an investment adviser based in Portage, MI, registered with the SEC since 2025. It provides financial planning and investment management. Its clients include individual clients and high-net-worth individuals. Its regulatory assets under management total $129 million, as filed on 20 March 2026.

208
Clients
$620K
AUM per individual client
3
Advisory staff
1
Offices
0.50–1.25%
Annual fee

From Form ADV filed 20 March 2026SEC record

Services and clients

Infinity Advisory Group provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars. Financial planning was provided to 1–10 clients last fiscal year.

Infinity Advisory Group reports 208 clients. They include 174 individual clients and 34 high-net-worth individuals. Of its assets, 100.0% ($129M across 533 accounts) are managed with discretion. It advised 2 clients without assets under management last fiscal year.

Clients and assets by client type
Clients208 clients
Assets$129M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)84%57%
High-net-worth individuals16%43%
Client breakdown and activity details
Individuals (other than HNW)
Clients
174
Regulatory AUM
$74.1M
AUM share
57.5%
Avg. per client
$426K
High-net-worth individuals
Clients
34
Regulatory AUM
$54.8M
AUM share
42.5%
Avg. per client
$1.61M

Total

Clients
208
Regulatory AUM
$129M
AUM share
100%
Avg. per client
$620K
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
2
Private funds advised
0
Financial planning clients last fiscal year
1–10

Infinity Advisory Group fees and minimums

Infinity Advisory Group charges 0.50%–1.25% a year for its Advisory Fees. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.

$0–$500K1.25%
$500K–$2M1.00%
$2M–$5M0.75%
$5M and above0.50%
Fee details and sources

Other fees

Financial Planning
Hourly at $150 to $400 per hour, or a fixed fee typically $1,000 to $10,000 depending on the engagement.

Who owns Infinity Advisory Group

Ginny Dell owns 50% to 75% of Infinity Advisory Group. The leadership team of Infinity Advisory Group includes Chief Compliance Officer Benjamin Taylor. It has 5 employees, 3 of them in advisory roles.

Leadership

Investment adviser representatives

3 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 5 employees
  • 3 in advisory functions
  • 3 state-registered reps
  • 3 insurance agents
Ownership chain
Infinity Advisory Group, LLC· the adviser
  • Ginny Dell

    Control person · since January 2023

    Owns 50% to 75% of Infinity Advisory Group, LLC
  • Ryan Snyder

    Control person · since January 2023

    Owns 10% to 25% of Infinity Advisory Group, LLC
  • Benjamin Taylor

    Control person · since January 2023

    Owns 10% to 25% of Infinity Advisory Group, LLC

Growth and acquisitions

Infinity Advisory Group’s regulatory assets grew from $103M (April 2025) to $129M (March 2026); clients were 208 in both filings and employees rose from 4 to 5.

By annual filing
Measure
Figures from each annual filing
Infinity Advisory Group figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
March 2026$129M20851
April 2025$103M20241

Offices and registration details

Besides its headquarters, Infinity Advisory Group has 0 offices, with 1 listed address in Michigan.

Listed office addresses in Michigan
Portage

Michigan · 1 listed address

  • 8105 Valleywood Lane, Suite A, PortageHQ

Contact and registration details

Legal name
Infinity Advisory Group, LLC
Headquarters
8105 Valleywood Lane, Suite A, Portage, MI 49024
SEC file
801-132463
Structure
Michigan LLC
Fiscal year end
December

Custodians

Infinity Advisory Group uses Fidelity ($129M) as custodian for its separately managed accounts. Infinity Advisory Group does not have custody of client assets.

Reported separately managed account assets by custodian
$129M
named custodians
  • FidelityNational Financial Services LLC · Boston, MA · $129M100%

Investments and reported holdings

At year end, Infinity Advisory Group’s separately managed accounts were mostly in stocks (92%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks92%
    • Exchange-traded equities90%
    • Non-exchange-traded equities2%
  • Funds3%
  • Bonds1%
  • Cash3%
  • Other1%
    • Brokered cds1%

Common questions

How many clients does Infinity Advisory Group have?

Infinity Advisory Group has 208 clients and manages $129 million for them, as of March 2026. They include 174 individual clients and 34 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 March 2026

What services does Infinity Advisory Group offer?

Infinity Advisory Group provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Infinity Advisory Group charge?

Infinity Advisory Group charges 0.50%–1.25% a year for its Advisory Fees. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.

Source: INFINITY ADVISORY GROUP FORM ADV PART 2, filed 20 March 2026

Which custodians does Infinity Advisory Group use?

Infinity Advisory Group’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $129M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 March 2026

How many financial advisors does Infinity Advisory Group have?

Infinity Advisory Group has 3 investment adviser representatives registered with state securities authorities, out of 5 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Infinity Advisory Group invest in?

At the end of its last fiscal year, Infinity Advisory Group’s separately managed accounts held 90% exchange-traded equities, 3% registered funds (mutual funds, ETFs, BDCs), 3% cash and equivalents, 2% non-exchange-traded equities, 1% U.S. government and agency bonds and 1% other. The 1% other category is described as: Brokered CDS.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Infinity Advisory Group?

Infinity Advisory Group’s direct owners are Ginny Dell (50% to 75%), Ryan Snyder (10% to 25%) and Benjamin Taylor (10% to 25%).

Source: Form ADV Part 1A, Schedules A and B, filed 20 March 2026

How does Infinity Advisory Group get paid?

Infinity Advisory Group is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Infinity Advisory Group registered with the SEC?

Yes, Infinity Advisory Group has been registered with the SEC as an investment adviser since 18 April 2025. Its CRD number is 324723 and its SEC file number is 801-132463.

Source: Form ADV Part 1A, Item 1, filed 20 March 2026; IAPD firm record

How do I contact Infinity Advisory Group?

Infinity Advisory Group’s main office is at 8105 Valleywood Lane, Suite A, Portage, MI 49024. Its phone number is 269-888-2301. Its website is infinity-advisory.com.

Source: Form ADV Part 1A, Item 1.F, filed 20 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 20 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. INFINITY ADVISORY GROUP FORM ADV PART 2, submitted 20 March 2026.
  3. IAPD firm record, CRD 324723.
  4. SEC registered adviser data, annual Form ADV amendments filed 1 April 2025 to 20 March 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

Download source data (JSON)How this directory is compiledReport a correction