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Icon Wealth Advisors

Wealth managementRIA

Houston, TXCRD 319609Updated

Icon Wealth Advisors is an investment adviser based in Houston, TX, registered with the SEC since 2022. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $2.58 billion, as filed on 9 April 2026.

629
Clients
$4.05M
AUM per individual client
15
Advisory staff
2
Offices
1.75%
Annual fee
Up to

From Form ADV filed 9 April 2026SEC record

Services and clients

Icon Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and insurance. Financial planning was provided to 26–50 clients last fiscal year.

Icon Wealth Advisors reports 629 clients. They include 341 high-net-worth individuals, 276 individual clients and 6 charitable organizations. Of its assets, 100.0% ($2.58B across 4,150 accounts) are managed with discretion.

Clients and assets by client type
Clients629 clients
Assets$2.58B
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)44%4%
High-net-worth individuals54%93%
Charitable organizations<1%2%
Corporations and other businesses<1%1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
276
Regulatory AUM
$103M
AUM share
4.0%
Avg. per client
$374K
High-net-worth individuals
Clients
341
Regulatory AUM
$2.4B
AUM share
92.9%
Avg. per client
$7.02M
Charitable organizations
Clients
6
Regulatory AUM
$48.2M
AUM share
1.9%
Avg. per client
$8.03M
Corporations and other businesses
Clients
6
Regulatory AUM
$30.8M
AUM share
1.2%
Avg. per client
$5.13M

Total

Clients
629
Regulatory AUM
$2.58B
AUM share
100%
Avg. per client
$4.1M
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
26–50

Icon Wealth Advisors fees and minimums

Icon Wealth Advisors charges up to 1.75% a year for its Investment Advisory Fee. The fee is billed in advance and is negotiable.

Fee details and sources

Who owns Icon Wealth Advisors

Focus Operating, LLC owns 75% or more of Icon Wealth Advisors and is in turn owned by Focus Financial Partners, LLC (75% or more). The leadership team of Icon Wealth Advisors includes Chief Compliance Officer Adam Reback. It has 22 employees, 15 of them in advisory roles.

Leadership

  • Adam Reback
    Chief Compliance Officer
  • Mark McAdams
    Founder and Managing Partner
  • Brooks McGee
    Managing Partner
  • James Pavlik
    Managing Partner
  • Blake Pratz
    Founder and Managing Partner
  • Stephen Schwarzbach
    Founder and Managing Partner

Investment adviser representatives

18 representatives listed in the SEC register as of 9 October 2026.

  • Kyle Reid Bruchmiller
  • Michael Joseph Cregan
  • Maria Paula De Lima Velez
  • Patrick Scott Incerto
  • Mark Baker McAdams
  • Rachel Christine McColl
  • Brooks Harper McGee
  • Allison Kristine McKibbon
  • Ricardo Mihaly
  • Jennifer Marie Moore
  • Steven Michael Novotny
  • Brando Palazzo-Giorgio

Staff

  • 22 employees
  • 15 in advisory functions
  • 15 state-registered reps
  • 8 broker-dealer reps
  • 2 insurance agents
Ownership chain
Icon Wealth Advisors, LLC· the adviser
  • Focus Operating, LLC

    Control person · since March 2022

    Owns 75% or more of Icon Wealth Advisors, LLC

Growth and acquisitions

Icon Wealth Advisors’ regulatory assets grew Infinity× from $0 (May 2022) to $2.58B (April 2026); employees rose from 18 to 22.

By annual filing
Measure
Figures from each annual filing
Icon Wealth Advisors figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
April 2026$2.58B629222
March 2025$2.25B573222
April 2024$1.91B503212
June 2023$1.75B496191
May 2022$00181

Offices and registration details

Besides its headquarters, Icon Wealth Advisors has 1 office (1 private residence, listed without an address), with 1 listed address in Texas.

Listed office addresses in Texas
Houston

Texas · 1 listed address

  • 1980 Post Oak Boulevard, Suite 1300, HoustonHQ

Contact and registration details

Legal name
Icon Wealth Advisors, LLC
Headquarters
1980 Post Oak Boulevard, Suite 1300, Houston, TX 77056
Website
iconwp.com
LinkedIn
@16197639
SEC file
801-125893
Founded
2016
Structure
Delaware LLC
Fiscal year end
December

Custodians

Icon Wealth Advisors uses Fidelity ($2.56B) as custodian for its separately managed accounts. Icon Wealth Advisors has custody of $490M in client assets for 244 clients.

Reported separately managed account assets by custodian
$2.56B
named custodians
  • FidelityFidelity Brokerage Services LLC · Smithfield, RI · $2.56B100%

Investments and reported holdings

At year end, Icon Wealth Advisors’ separately managed accounts were largely in funds (44%) and stocks (29%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.66B across 420 positions; the largest are iShares Core S&P 500 ETF (11.7%), iShares U.S. Equity Factor Rotation Active ETF (4.1%) and iShares Core Total Usd Bond Market ETF (4.0%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks29%
  • Funds44%
    • Registered funds38%
    • Pooled vehicles6%
  • Bonds21%
    • State and local bonds15%
    • U.S. government and agency bonds4%
    • Investment grade corporate bonds1%
    • High-yield corporate bonds1%
  • Cash7%
  • Other2%
    • Derivatives1%
    • Secure notes1%

Reported 13F holdings

$1.66B
Reported 13F value
420
Positions
37.9%
In the 10 largest
+7.8%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. iShares Core S&P 500 ETFETF11.7%
  2. iShares U.S. Equity Factor Rotation Active ETFETF4.1%
  3. iShares Core Total Usd Bond Market ETFETF4.0%
  4. iShares S&P 500 Growth ETFETF3.9%
  5. iShares S&P 500 Value ETFETF3.2%
  6. iShares Core MSCI Emerging Markets ETFETF2.6%
  7. Apple Inc.2.3%
  8. iShares MSCI Eafe Growth ETFETF2.3%
  9. Nvidia Corporation2.0%
  10. iShares A.i. Innovation And Tech Active ETFETF1.9%

Together, the ten largest are 37.9% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 5 August 2026

Common questions

How many clients does Icon Wealth Advisors have?

Icon Wealth Advisors has 629 clients and manages $2.58 billion for them, as of April 2026. They include 341 high-net-worth individuals, 276 individual clients and 6 charitable organizations.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 9 April 2026

What services does Icon Wealth Advisors offer?

Icon Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and insurance.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Icon Wealth Advisors charge?

Icon Wealth Advisors charges up to 1.75% a year for its Investment Advisory Fee. The fee is billed in advance and is negotiable.

Source: ICON WEALTH ADVISORS, LLC, filed 31 March 2026

Which custodians does Icon Wealth Advisors use?

Icon Wealth Advisors’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $2.56B. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 9 April 2026

How many financial advisors does Icon Wealth Advisors have?

Icon Wealth Advisors has 15 investment adviser representatives registered with state securities authorities, out of 22 employees, and 15 perform investment advisory functions. 8 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Icon Wealth Advisors invest in?

At the end of its last fiscal year, Icon Wealth Advisors’ separately managed accounts held 38% registered funds (mutual funds, ETFs, BDCs), 29% exchange-traded equities, 15% state and local bonds, 7% cash and equivalents, 6% pooled vehicles (private funds and similar), 4% U.S. government and agency bonds, 1% investment grade corporate bonds, 1% high-yield corporate bonds, 1% derivatives and 1% other. The 1% other category is described as: Secure Notes.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Icon Wealth Advisors?

Icon Wealth Advisors is owned through a chain of holding companies by Ferdinand FFP Parent, Inc., CD&R Ferdinand Co-Investor, L.P. and Clayton, Dubilier & Rice Fund Xii, L.P. Its direct owner is Focus Operating, LLC (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 9 April 2026

How does Icon Wealth Advisors get paid?

Icon Wealth Advisors is paid through a percentage of assets under management and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Icon Wealth Advisors registered with the SEC?

Yes, Icon Wealth Advisors has been registered with the SEC as an investment adviser since 21 June 2022. Its CRD number is 319609 and its SEC file number is 801-125893.

Source: Form ADV Part 1A, Item 1, filed 9 April 2026; IAPD firm record

How do I contact Icon Wealth Advisors?

Icon Wealth Advisors’ main office is at 1980 Post Oak Boulevard, Suite 1300, Houston, TX 77056. Its phone number is 713-904-5020. Its website is iconwp.com.

Source: Form ADV Part 1A, Item 1.F, filed 9 April 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 9 April 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. ICON WEALTH ADVISORS, LLC, submitted 31 March 2026.
  3. IAPD firm record, CRD 319609.
  4. SEC registered adviser data, annual Form ADV amendments filed 16 May 2022 to 9 April 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 5 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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