Hurlow Wealth Management Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Hurlow Wealth Management Group reports 538 clients. They include 254 individual clients, 223 high-net-worth individuals, and 41 pension and profit-sharing plans. Of its assets, 87.0% ($691M across 2,113 accounts) are managed with discretion; $104M across 42 accounts are not. It advised 30 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 47% | 8% |
| High-net-worth individuals | 41% | 77% |
| Pension and profit-sharing plans | 8% | 13% |
| Charitable organizations | 1% | <1% |
| Corporations and other businesses | 2% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 254 | $65.5M | 8.2% | $258K |
| High-net-worth individuals | 223 | $613M | 77.1% | $2.75M |
| Pension and profit-sharing plans | 41 | $104M | 13.1% | $2.55M |
| Charitable organizations | 7 | $7.04M | 0.9% | $1.01M |
| Corporations and other businesses | 13 | $4.83M | 0.6% | $372K |
| Total | 538 | $794M | 100% | $1.48M |
- Clients
- 254
- Regulatory AUM
- $65.5M
- AUM share
- 8.2%
- Avg. per client
- $258K
- Clients
- 223
- Regulatory AUM
- $613M
- AUM share
- 77.1%
- Avg. per client
- $2.75M
- Clients
- 41
- Regulatory AUM
- $104M
- AUM share
- 13.1%
- Avg. per client
- $2.55M
- Clients
- 7
- Regulatory AUM
- $7.04M
- AUM share
- 0.9%
- Avg. per client
- $1.01M
- Clients
- 13
- Regulatory AUM
- $4.83M
- AUM share
- 0.6%
- Avg. per client
- $372K
Total
- Clients
- 538
- Regulatory AUM
- $794M
- AUM share
- 100%
- Avg. per client
- $1.48M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 30
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Hurlow Wealth Management Group is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Asset management
- Asset management is billed at a maximum annual fee of 1.0%, with the fee set in Schedule A of the client agreement.
- Financial planning and consulting
- Financial planning and consulting are billed as a flat fee of up to $15,000 or hourly at a maximum of $350 an hour.
John Hurlow owns 75% or more of Hurlow Wealth Management Group. John Hurlow is CEO; the leadership team includes President Michael Carson. It has 16 employees, 10 of them in advisory roles.
Leadership
- John HurlowChief Executive Officer
- Michael CarsonVice President & Chief Compliance Officer
Investment adviser representatives
11 representatives listed in the SEC register as of 9 October 2026.
Staff
- 16 employees
- 10 in advisory functions
- 10 state-registered reps
- Owns 75% or more of Hurlow Wealth Management Group, Inc.
John Hurlow
Control person · since May 2016
- Owns 25% to 50% of Hurlow Wealth Management Group, Inc.
Michael Carson
Control person · since January 2018
Hurlow Wealth Management Group’s regulatory assets grew 2.0× from $390M (June 2021) to $794M (August 2026); clients rose from 344 to 538 and employees from 10 to 16.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $794M | 538 | 16 | 2 |
| February 2025 | $658M | 497 | 14 | 2 |
| May 2024 | $560M | 453 | 12 | 2 |
| June 2023 | $455M | 418 | 11 | 2 |
| July 2022 | $481M | 384 | 10 | 2 |
| June 2021 | $390M | 344 | 10 | 2 |
Besides its headquarters, Hurlow Wealth Management Group has 1 office, with 2 listed addresses in Indiana.
Indiana · 2 listed addresses
- 3925 Hagan St., Suite 300, BloomingtonHQ
- 70 East 91st Street, Indianapolis
Contact and registration details
- Legal name
- Hurlow Wealth Management Group, Inc.
- Headquarters
- 3925 Hagan St., Suite 300, Bloomington, IN 47401
- Website
- hurlowwealth.com
- Phone
- 812-333-4726
- @hurlowwealth
- SEC file
- 801-107700
- Founded
- 2002
- Structure
- Indiana corporation
- Fiscal year end
- December
Hurlow Wealth Management Group uses Charles Schwab ($650M) as custodian for its separately managed accounts. Hurlow Wealth Management Group has custody of $259M in client assets for 374 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $650M100%
At year end, Hurlow Wealth Management Group’s separately managed accounts were mostly in stocks (53%) and funds (44%). Its reported 13F holdings for the quarter ended 30 June 2026 total $481M across 125 positions; the largest are Vanguard Index Fds (13.9%), Dimensional ETF Trust (11.9%) and Dimensional ETF Trust (8.6%).
What the accounts hold
- Stocks53%
- Funds44%
- Bonds3%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash3%
Reported 13F holdings
- $481M
- Reported 13F value
- 125
- Positions
- 63.9%
- In the 10 largest
- +14.4%
- Value vs. prior quarter
- Vanguard Index Fds · Large Cap ETF13.9%
- Dimensional ETF Trust · US Equi Mark ETF11.9%
- Dimensional ETF Trust · US Small Cap ETF8.6%
- Dimensional ETF Trust · Intl Core Equity6.6%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt6.5%
- Vanguard Index Fds · Small CP ETF5.5%
- Dimensional ETF Trust · Emerging Mkts CO3.0%
- Vanguard Index Fds · Growth ETF2.7%
- Vanguard Index Fds · Real Estate ETF2.6%
- Vanguard Whitehall Fds · EM MK Gov BD ETF2.6%
Together, the ten largest are 63.9% of reported value.
How many clients does Hurlow Wealth Management Group have?
Hurlow Wealth Management Group has 538 clients and manages $794 million for them, as of August 2026. They include 254 individual clients, 223 high-net-worth individuals, and 41 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 August 2026
What services does Hurlow Wealth Management Group offer?
Hurlow Wealth Management Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Hurlow Wealth Management Group use?
Hurlow Wealth Management Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $650M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 August 2026
How many financial advisors does Hurlow Wealth Management Group have?
Hurlow Wealth Management Group has 10 investment adviser representatives registered with state securities authorities, out of 16 employees, and 10 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Hurlow Wealth Management Group invest in?
At the end of its last fiscal year, Hurlow Wealth Management Group’s separately managed accounts held 53% exchange-traded equities, 44% registered funds (mutual funds, ETFs, BDCs), 3% cash and equivalents, 1% U.S. government and agency bonds, 1% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Hurlow Wealth Management Group?
Hurlow Wealth Management Group’s direct owners are John Hurlow (75% or more) and Michael Carson (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 13 August 2026
How does Hurlow Wealth Management Group get paid?
Hurlow Wealth Management Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Hurlow Wealth Management Group registered with the SEC?
Yes, Hurlow Wealth Management Group has been registered with the SEC as an investment adviser since 2 May 2016. Its CRD number is 282587 and its SEC file number is 801-107700.
Source: Form ADV Part 1A, Item 1, filed 13 August 2026; IAPD firm record
How do I contact Hurlow Wealth Management Group?
Hurlow Wealth Management Group’s main office is at 3925 Hagan St., Suite 300, Bloomington, IN 47401. Its phone number is 812-333-4726. Its website is hurlowwealth.com.